Tag Archive for: Future Direction

The COVID-19 pandemic is mostly responsible for the decline in business financial performance. It is believed that the company’s survival is contingent upon the organization’s readiness to integrate digital technology at the operational and strategic levels. Despite the abundance of literature in this field, there has been no empirical research to characterize previous studies or provide guidance for future studies that have a significant impact. Therefore, we have designed this investigation to fill this gap. The bibliometric analysis method employed in the research involves the initial step of conducting a search of the Scopus-indexed journal database using the title, abstract, and keywords “organizational readiness”, “readiness to change”, “digital maturity” or “digital capability”. We selected a total of 3528 articles from a pool of 93,307 by applying filters based on specific topics and time periods. Following this, we compiled the meta data using the Publish and Perish (PoP) program and generated research trend visualizations using Vosviewer. The research findings indicate that Parida, V., a Swedish writer, is the most productive. However, we discovered that the authors who published the most impactful articles were not necessarily the most prolific authors or countries. Following the COVID-19 pandemic, research on organizational readiness that can assist small and medium-sized businesses in gaining a competitive advantage and enhancing their value could be the next area of investigation.