Articles

Ecotourism Commodification from A Socio-Economic Perspective (A Case Study of Tanjung Puting National Park, Indonesia)

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This research aims to determine the socio-economic impact of the commodification of ecotourism occurs in Tanjung Puting National Park. Data in this study were obtained using a case study method. The economic indicators used include income and employment opportunities. Meanwhile, social indicators include cultural acculturation and the community’s skill level. The results show that the development of this ecotourism is able to create more job opportunities for the public in the tourism sectors such as tour guide, food and beverages service, and travel agents. Public who taking opportunities will generate another source of income. In addition to contributing income to the local community, this ecotourism also contributes Non-Tax Government Revenue (PNBP). The social impact that arises is shifting of the public lifestyle becomes more westernized and an increase in the level of creativity of the public in business entrepreneurship.

The Effect of Community Empowerment on the Sustainability of Ecotourism Based Tourism through Moderation of Local Wisdom Variables in Bongkasa Village, Abiansemal District

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This research aims to understand the role of local wisdom in mediating the relationship between community empowerment and sustainable tourism development. The study was conducted in Bongkasa Tourism Village, using a sample of 100 participants selected through stratified random sampling. The research employed the Partial Least Squares (PLS) approach with a Structural Equation Modeling (SEM) equation model. The findings of this study indicate that local wisdom has a positive influence on sustainable tourism development. Community empowerment also has a positive influence on sustainable tourism development. Furthermore, the local wisdom of the community mediates the relationship between community empowerment and sustainable tourism development. The results of this research can serve as a reference for understanding and making decisions regarding the enhancement of the uniqueness of tourism villages in Bali and Indonesia as a whole.

Purposes of Writing Signposts: The Case of the Signposts in Nusa Penida

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The discussion of signpost belongs to the area of linguistic landscape. This area is frequently related to the other fields of study namely Sociolinguistics, Applied Linguistics or Historical Linguistics. One of its topics is studying the naming of objects in public space (Ben-Rafael, Shohamy, et al. 2006). According to Landry & Bourchis (1997) signpost will shape the language condition in a particular surrounding. This idea is applied in a place called Nusa Penida Island which is located in the Province of Bali. As a tourist destination, more than one languages are involved in the writing of the signpost there. The multiple languages used and the way they are put in order show the perception of the people towards those languages. Will Gorter’s (2012) idea saying that nowadays monolingual signposts are rarely found turn to be true? This research on name place has been done in Nusa Penida. The data was taken from various signposts related to tourist destination found there. The purpose of this article is to present (1) how the people in Nusa Penida, Bali create their signposts to support their increasing tourism, (2) the purposes behind the creation of the signpost. The result of the research presents that most of the signposts in Nusa Penida are presented in more than one language (script) which reflects their desire to serve tourism well or to show hospitality and at the same time to show their loyalty to their identity as Balinese people.