Articles

Corporate Strategy in Merger Plans for Construction-Based Business State Owned Enterprises Case Study: (PT. Pembangunan Perumahan Tbk. and PT. Wijaya Karya Tbk)

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This research discusses the ministry of SOE’s plan to take strategic steps by combining several companies in the construction sector. One of the companies that will be merged is PT. Pembangunan Perumahan Tbk and PT. Wijaya Karya Tbk. This research uses qualitative methods by using secondary data sources. This research begins by consolidating the financial statements of both companies to find out the total assets and expenses of both companies.It is known that after consolidation was carried out and linked to corporate strategy, the company was in position of retrenchment stage. The next analysis is a restructuring step using hexagonal restructuring framework. The company needs to release several of it’s subsidiaries operating in industrial, property and realty, and energy sectors. Whereas the company will maintain it’s subsidiaries in the construction, EPC, and equipment sectors.The analysis results show that the company needs to streamline it’s assets through the release of several subsidiaries that don’t support the core business.The results of the company’s financial projections show that the company will be able to gain profits in the future after restructuring was carried out.

The Impact of Biotechnology Product Innovation and Corporate Strategy in Medium-Scale Seaweed Industry Companies on the Company Business Growth (Case Study: Ocean Fresh CV)

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A product innovation approach that can have a positive impact on both the environment and consumers is biotechnology. Seaweed, a material obtained from the sea, offers a lot of potential. Future prospects for several industries include the use of seaweed product innovation employing a biotechnology method. This research is based on business issues and how to maximize existing potential. This research aims to study the performance of the corporate strategy and the development of product innovation in a biotechnology-based company, namely Ocean Fresh CV. Data collection was carried out by means of semi-structured interviews with the directors of the company and analyzed by evaluating internal factors and discussing using the Balanced Scorecard approach. This study shows that the Company’s Strategy and Product Innovation carried out at Ocean Fresh CV have positively impacted business growth so far. The results of this analysis will be made in the form of a Matrix Scenario Planning to be able to provide business solutions that can be implemented by companies for future business growth.