Articles

Cognitive Dissonance in Online Shopping Experiences and Impulsive Buying Among E-Commerce Users in Indonesia

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This study aims to analyze the influence of Online Customer Shopping Experience on Impulsive Buying and Cognitive Dissonance in the context of e-commerce use in Indonesia. Based on data from 420 respondents, it was found that the most widely used e-commerce platforms are Tokopedia, TikTok Shop, and Shopee. The majority of respondents purchase products such as clothing, accessories, as well as beauty and personal care products, which shows the dominance of lifestyle needs in online shopping behavior. The results of the analysis show that the online shopping experience has a significant effect on impulse purchases, which can then trigger post-purchase cognitive dissonance. In addition, it was found that Impulsive Buying also mediates the relationship between Online Customer Shopping Experience and Cognitive Dissonance. Thus, an engaging and emotional shopping experience not only encourages spontaneous purchases, but also contributes to dissatisfaction if the purchase results are not as expected. These findings provide important implications for e-commerce service providers to design shopping experiences that are not only visually appealing and promotional, but also able to meet consumer expectations to reduce the potential for cognitive dissonance.

Fear, Guilt, and Survival: A Socio-Psychological Analysis of Danny’s Dilemma in Aravind Adiga’s Amnesty

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Aravind Adiga’s Amnesty is a gripping socio-psychological investigation of the immigrant experience told via the story of Danny, an undocumented Sri Lankan residing in Sydney, Australia. The present research paper deals with the aspect of how the novel delves into the psychological difficulties of persons who live in legal and social limbo, always negotiating dread, guilt, and moral uncertainty, and it will also study how Danny’s identity and actions are shaped by dread of deportation, the burden of ethical quandaries, and the desire for survival, all of which are intertwined with his complicated psychological quandary. The paper also highlights how his fear is exacerbated by his awareness that his silence could have negative effects, demonstrating how cognitive dissonance and moral obligation interact to cause psychological strain in people facing such problems. The novel emphasizes the universal human need for security and belonging, as well as how these needs shape, and are affected by the hostile circumstances in which they exist. This paper will also analyze how the novel depicts the human cost of living in the shadows, emphasizing the severe emotional and psychological toll of continually balancing survival and morality.