Articles

Factor Affecting Customer Preference to Use Shuttle Bus over High-Speed Train in Indonesia

/in /by

This paper investigates the factors affecting customer preference to choose a shuttle bus over a high-speed train (Whoosh) in Indonesia. The study is based on the theory of planned behavior and focuses on customer satisfaction, which is a primary determinant in the selection of public transport. The research collected data through interviews and surveys. The survey gathered information from 105 frequent travelers who choose shuttle bus as their main transportation mode and have experienced using high-speed trains. The findings showed that the factors affecting people to choose shuttle bus over high-speed train are availability, accessibility, duration, and comfort. The study provides insights into understanding customer preferences and helps build efficient strategies based on internal strengths and profitable opportunities.

Measurement Tool for The Influence of Sales Promotion, Utilitarian Motive, Self Esteem Motive, and Hedonic Motive on Purchase Decision with Impulse Buying and Behavior Intention as Variable Intervening in E-commerce XYZ

/in /by

One proof of the ease of technology is the emergence of e-commerce. E-commerce is a medium that allows sellers and buyers to meet face-to-face. This research aims to provide a measurement tool to analyze the influence of sales promotion, utilitarian motive, self-esteem, and hedonic motive on purchasing decisions with impulse buying and behavioral intention as intervening variables. This research surveyed with the participation of 30 respondents who had purchased products through XYZ e-commerce Therefore, this measuring instrument meets the requirements and is acceptable for further research.