Articles

The Effect of Product Involvement, Perceived Value, and Attitude as Mediation on the Intention to Use “POSPAY” Apps by PT Pos Indonesia (Persero) to Create the Right Marketing Strategy through a Marketing 4.0 Perspectives

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Pospay is an app from PT Pos Indonesia (Persero). The research’s background highlights the competitive pressures in the financial services industry and the necessity for transformational companies to innovate through digital offerings such as the Fintech app. The implications of this research complete a new understanding for the marketing department at PT Pos Indonesia on how to increase customer intention to use. This research can provide evaluation materials and references for implementing the right marketing strategy from the perspective of Marketing 4.0, especially to increase intention to use it with variable mediation of consumer attitudes. The results of this research can provide an overview of the fact that perceived value is the most powerful variable that contributes to efforts to increase intention to use the Pospay App.

The key research problems are the need to identify the determinants of user intention in adopting FinTech apps, the role of consumer attitude in mediating these determinants, product involvement, and the practical implications for marketing strategy development. The research employs a mixed method with a descriptive approach and uses a type-3 problem-solving scenario. Quantitative data is collected through surveys, and qualitative insights are gathered via interviews or focus group discussions. Structural Equation Modelling (SEM) – Partial Least Square (PLS) with WarpPLS software is used to analyze data testing the hypothesis.

The research results are as follows: Product involvement does not have a significant effect on the intention to use but has a significant effect on consumer attitudes; Perceived value has a significant effect on the intention to use and consumer attitudes; Consumer attitude has a significant effect on the intention to use and mediates the influence of perceived value on intention to use but does not moderate the influence of product involvement on intention to use. The research will provide actionable recommendations for PT Pos Indonesia, enabling them to tailor their marketing strategies better through a Marketing 4.0 perspective to meet customer needs and preferences.

EFL Teachers’ Beliefs and Practice of Code-Switching: A Case Study at Ba Ria – Vungtau University

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This paper presents the practice, including the forms and functions, and beliefs of code-switching practiced by EFL teachers in classroom instruction in the context of a university in Ba Ria – Vung Tau province. Three instruments will be employed in this research including classroom observation, questionnaires, and semi-structured interviews with the participation of 9 EFL teachers and 59 students. The aims of this research are to (1) investigate the functions and forms of code-switching that teachers employed in their classrooms; (2) investigate how teacher’s beliefs and attitudes toward employing code-switching; (3) research for the similarities, and differences between teacher’s opinion and their actual practice of code-switching in 9 EFL classrooms from a case study at Ba Ria – Vung Tau University (BVU).

Health Claims in Food Products: Buyers Attitude and Behaviour in Indonesia

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This study explores the dynamics of health claims in food products and investigates the attitudes and behaviors of buyers in Indonesia. With a growing global trend towards healthier lifestyles, understanding consumer responses to health-related claims on food items is crucial. The research delves into the factors influencing buyer attitudes, examining the impact of demographic variables, socio-cultural nuances, and individual attitudes towards health claims. Through a combination of qualitative and quantitative methodologies, the study aims to unveil patterns in consumer decision-making processes and discern the extent to which health claims influence purchasing behaviors in the Indonesian market. By shedding light on the intricate interplay between health claims and consumer choices, this research contributes valuable insights for both the food industry and policymakers seeking to foster healthier dietary practices in Indonesia.

The Impact of Perceived Value and Attitude towards Purchase Intention at Sambel Branding Restaurant

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Sambal is a traditional Indonesian spice that has been an essential component of Indonesian cuisine for centuries. Today, it is considered a staple spice in all Indonesian dishes. The popularity of sambal has attracted many new restaurants of varying scales to enter the spicy food market and utilize the “Sambel” brand as their restaurant attraction. Jakarta, which is one of the eight primary cities in Indonesia, ranks fourth with the most restaurant dine-in visits in 2022. As per the data provided by the Central Statistics Agency (BPS), there are 6,780 restaurant units in Indonesia of medium to large scale. Jakarta secures the top spot as the province with the most medium-scale restaurants in Indonesia, with 3,062 units in 2021. Sambel Korek DNO is one of the dining places in Jakarta with the Sambel, the central outlet is located in Sumur Batu Kemayoran. This establishment is the highest contributor to the sales of Sambel Korek DNO as compared to other establishments. The significant consumption levels of Jakartans and their fondness for spicy cuisine drive new entries to launch their street food stalls, small establishments, and restaurants under the Sambel brand, causing an increase in competition. However, the sales of DNO Korek Sambal did not meet the target this year due to a decline in the number of customers dining at this outlet. This could be attributed to low brand awareness, as many other eateries also use the “Sambel” branding. Additionally, customers’ perception of quality may be influenced by the similarity in offerings with other major players in the “Sambel” market, such as Waroeng SS and Sambal Bakar Indonesia. This research wants to analyze whether perceived value and attitude could mediate brand awareness and perceived quality toward purchase intention for potential customers and existing customers. This research is conducted using SPSS and PLS-SEM. Resulting that Attitude has no mediating effects on brand awareness and perceived quality towards purchase intention. However, perceived quality has mediating effects on brand awareness and perceived quality towards attitude, which has a significant influence on purchase intention.

Farmer Attitudes on Farmer Behavior in Adopting Innovation of Rice Planting (Transplanter) In the Seputih Agung Subdistrict

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The use of mechanization in agriculture in addition to increasing rice productivity can also be a strategy in overcoming labor scarcity as well as the use of technology and the adoption of the transition from using traditional tools to modern tools. The transplanter machine is a new innovation for some people in Central Lampung Regency, such as in Seputih Agung District, which is one of the sub-districts that received transplanter assistance from the government which is expected to be implemented by farmers on their farming land. Transplanter machine technology if adopted by farmers is very profitable, because it can facilitate the planting of rice seeds, speed up work time, is effective, and also saves production costs for the planting process. The behavior of farmers in adopting transplanters is formed through the level of knowledge they have which will affect farmers in determining their attitude to accept and implement an innovation. The objectives in this study were to determine farmers’ attitudes towards transplanter innovation adoption, determine farmer behavior in adopting transplanter innovation and analyze the effect of farmers’ attitudes towards transplanter innovation adoption. This research was conducted in January 2023 in Seputih Agung District, Central Lampung Regency for farmers who are members of farmer groups receiving transplanter machine assistance with 70 respondents. The research method used is quantitative descriptive with statistical analysis of Partial Least Square (PLS) assisted through SmartPLS Software version 3.0. The results showed that the cognitive attitudes of farmers were included in the fairly high category, which means that farmers had sufficient knowledge about rice transplanter machines. The affective attitude of farmers is included in the high enough category, which means that the affective attitude is sufficient to provide support for the attitude of farmers in adopting transplanter innovations. The conative attitude of farmers is included in the fairly high enough category, which means attitudes that tend to be followers or imitators. This also happened in Seputih Agung Subdistrict, farmers wanted to use the transplanter machine if many farmers had used it and acknowledged the benefits they would get. The behavior of farmers in adopting transplanter innovations as measured by selecting seeds and selecting seeds, making nurseries in dapog, setting spacing, setting soil depth, and setting the number of seeds is included in the moderate category. The results of the analysis of the variable attitude of farmers towards the behavior of farmers in adopting transplanter innovations have a significant influence, these results indicate that the greater the attitude of farmers is able to increase the behavior of farmers in adopting transplanter innovations.

Analysis of Public Perspective on Oil Fuel Prices Increase and Factors Affecting Intention to Visit Tourist Destination. Case Study: Ciletuh-Palabuhanratu UNESCO Global Geopark

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Tourism is a phenomenon with a growing sector in many nations, including Indonesia. In 2022, Indonesia experienced a considerable increase in the price of oil fuel (BBM). The rise in oil fuel prices might impact people’s intentions to visit Indonesian tourist destinations. Ciletuh-Palabuhanratu UNESCO Global Geopark (CPUGGp) is one of Sukabumi, West Java, Indonesia’s natural tourism spots. Its location, which is quite far from larger towns such as as Bandung and Jakarta, may be a factor in people visiting in this situation. The purpose of this study is to examine the public various perspectives or points of view on the 2022 oil fuel prices increase in Indonesia, as well as the impact on everyday life and intention to visit tourist destination. This study employs 7Ps analysis, PESTLE, Porter’s Five Forces, and qualitative and quantitative customer analysis. Interviews with respondents were done as part of the qualitative research. In quantitative research, questionnaire was distributed with the requirement that respondents be Bandung City residents between the ages of 20 and 40. The variables included in the questionnaire are based on Theory of Planned Behavior (TPB) by Ajzen, which are Attitude, Perceived Behavioral Control, and Subjective Norms. The questionnaire data were then processed using the SmartPLS 3.2.9 program. According to the findings of this study, attitudes and perceived behavioral control have a positive and statistically significant effect on the intention to visit CPUGGp.

Marketing Strategy to Increase Company Sales (Case Study on CV. Sari Nikmat Semar)

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Bakso is one of the well-known foods in Indonesia. Those words supported the data of the increase in bakso package consumption in Indonesia in the last couple years. Bandung being the largest area for the increasing bakso package consumption compared to the other cities. This creates a large potential market to increase the sales for the company. However, this situation is different for CV. Sari Nikmat Semar. The company has faced a decrease in their sales especially in the last two years. It is found that the company did not have a marketing strategy to gain their customers in the current market competition. Several studies have mentioned that promotion mix would impact the changing of customer attitude into the purchase intention. Within this situation, this research will find out (1) the effect of internal analysis towards the promotion of the company (2) the effect of external analysis towards the promotion of the company. This analysis will conduct on how the promotion mix influences the changing on customer attitude towards their purchase intention into bakso package products. This research uses mixed methods by doing the in-depth interview and survey questionnaire of the customer that has experience on purchased bakso package products. The author collected the data by coming directly into several traditional markets in Bandung with the main focus on promotion mix. The author finds that there is a differentiation between promotion mix that is chosen by result from in-depth interviews and questionnaire surveys. This research came up with the conclusion that promotion mix will impact customer attitude on doing the process of purchase period. This will help to increase sales of the company.

Factors Related To Public Behavior towards Patients with Mental Disorders in Buton Utara District

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Background: People with mental disorders often get greater stigma and discrimination from the surrounding community than individuals who suffer from other medical illnesses. This treatment is due to ignorance or misunderstanding of family or community members regarding mental disorders. This study aims to determine the determinants of community behavior towards people with mental disorders.

Method: This type of research is an observational analytic using a cross-sectional design which was carried out in North Buton Regency in October 2022 involving 86 respondents who were selected randomly.

Results: The results showed that the behavior of the majority was good as many as 47 respondents (54.7%), followed by poor behavior as many as 39 respondents (45.3%). Community behavior towards people with mental disorders in North Buton Regency is related to income (p-value 0.043), knowledge (p-value 0.000), attitude (p-value 0.014) and is not related to education level (p-value 0.489). Knowledge is the factor most related to people’s behavior towards people with mental disorders in North Buton Regency.

Conclusion: The conclusion of the study is that people’s behavior towards people with mental disorders is related to good knowledge, good attitudes, and income.

Knowledge, Attitude, And Practice Regarding Use of Face Mask Among Health Care Workers as a Measure of Covid-19 Infection Prevention in Federal Medical Centre, Asaba, Delta State Nigeria

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Introduction: Effective use of Face mask is very important to protect healthcare workers (HCWs) against respiratory hazards including COVID-19.Several countries are presently using face masks in their infection control plans, besides, incorrect use and disposal may actually increase the rate of transmission. The purpose of this study was to investigate the knowledge, attitude, and practices of healthcare workers (HCWs) regarding the use of face mask as a measure to COVID-19 infection prevention.

Materials and Methods: This survey was conducted by interviewing 345 HCWs using a questionnaire consisting of the demographic characteristics, questions regarding the knowledge, attitude, and practices of use of face mask. Each correct answer was scored 1 and each incorrect answer scored 0. The total number of questions were 25; 10 for Knowledge, 8 for Practice and 7 for Attitude of heath care workers on the use of face mask. The final aggregate score was calculated and then labeled according to the percentage of correct responses as good >50% and poor < 50% for Knowledge, Practice and Attitude of health care workers on use of face mask. Data were gathered, analyzed using SPSS software version 25.

Results: A total of 345 participants with a mean age of 36.0 years (108 males and 237 females) were    included in the study. The Health care workers were good in Knowledge 324 (93.9%), attitude 250 (72.5%), and practice 282(81.7%) regarding use of face mask. However clinical HCW had good knowledge(X2 = 13.84, P value = 0.001, 95% CI= 0.08-0.51) and attitude(X2= 13.80, p value = 0.0001, 95% CI=0.21-0.6) of use of face mask than Non Clinical HCW when compared with their practice(X2=1.10, p value = 0.30, 95 % CI=0.40-1.35)

Conclusions: Knowledge, attitude of HCWs regarding the use of face masks were found to be adequate. but moderate-to-poor level of practice regarding the use of face mask. HCWs and general public to create awareness regarding the proper use of face mask by utilizing all social media. Provision of user friendly mask by government to the hospitals and at affordable rate to the public in order to improve their level of practice in wearing the masks.

Prepare and Standardize the Knowledge, Attitude and Practice Scale/Tool regarding Covid-19

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Since the first case was diagnosed in 2019 and global outbreak started in 2020, the corona virus disease 2019 (Covid-19) has become one of the world’s most critical health problems. Covid-19 was first detected in December 2019 in Wuhan, China. Corona virus rapidly spread in crowed area. Paschim Medinipur district is over populated place, therefore it may control with the help of adequate knowledge, positive attitude and to avoid risky practice regarding Covid-19. Therefore, the present study mainly focuses on the construction and standardization of a usable scale/ tool that will help the researcher to know about the knowledge, attitude, and practice (KAP) regarding Covid-19 of undergraduate college students. Education system of India was fully affected for last two years due to Covid-19 pandemic. Total education system was converted as a novel teaching and learning approaches- as digital online learning or virtual classroom during this pandemic phase. This study conducted on fifty undergraduate students, who has been participated for item analysis and sixty undergraduate students was considered for reliability test for this study from different colleges of Paschim Medinipur district. Researcher has generated the items of questionnaire/scale based on the review of literature related to Covid-19 and finally addition or alteration by the experts was done. This questionnaire/scale was divided into three sections i.e. knowledge, attitude and practice section/portion. Knowledge and attitude sections are divided into five and four dimensions respectively. Likert type summative three point rating scale was used in this scale. After construction of scales/tool researcher analysed the items based on discrimination index and difficulty value and Pearson’s product-moment coefficient of correlation (r) was used for the reliability of the scale/tool. Initially, the scale was prepared with the help of 32 knowledge items, 23 items related to attitude and 12 items related to practice. Finally, after item analysis, it was found that in the knowledge section 19 items were accepted out of 32 items, in attitude section 19 items were accepted out of 23 items and in practice section 11 items were retained out of 12 items. The test – retest method was applied for reliability test and Pearson’s Product Moment method was used to determine the correlation between two tests of this scale. The coefficient of correlation (r) of the scale was found as 0.89, 0.83 and 0.78 of knowledge, attitude and practice section respectively, which is highly significant. The present study describes how to construct a standardized tool to assess knowledge, attitude, and practice regarding Covid-19 that has a good items and significant reliability.