Articles

Analytical Hierarchy Process (AHP) Analysis to Selecting Best City for Opening Outlet of Grillto Indonesia

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The culinary business sector is a very popular one; apart from being a cultural identity, the culinary sector also plays a role in the country’s economy, being the largest contributor to Indonesia’s GDP in the creative industry. The rapid development of business in the culinary sector has made business actors continue to innovate, one of which is by taking advantage of the development and use of technology. Seeing this opportunity, Grillto Indonesia innovated to open a Cloud Kitchen outlet that only relied on online food delivery (OFD). Based on his considerations, Griilto Indonesia plans to open outlets in five potential cities, namely Medan, Pekanbaru, Jakarta, Bandung, and Yogyakarta. This research focuses on determining two priority cities for the launching strategy. The method used in this study is multi-criteria decision making (MCDM) with the analytic hierarchy process (AHP) method. The criteria for this method are determined based on literature reviews and the Focus Group Discussion (FGD) method. The results of the study show that the city of Pekanbaru and the city of Medan are the two highest in order, with a value of 0.3503 and 0.2332, respectively. Thus, Grillto Indonesia will open its first outlet in the cities of Pekanbaru and Medan.

Proposed Growth Strategy for Small Business Using the MSME Soundness Assessment Method (Cracktive Case Study)

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Micro, Small and Medium Enterprises (MSMEs) are the main drivers of the economy in Indonesia because they are able to play a role in the process of increasing people’s income and succeed in encouraging economic growth. MSMEs have the ability to contribute to the local economy by creating new businesses that can increase employment opportunities. To assist MSMEs to grow, the government offers financial assistance. MSMEs need to know the health of their business and company. MSME Soundness Measurement provides a vision of business performance from a financial such as liquidity ratio, activity ratio, loan ratio, profitability ratio, and non-financial such as marketing, operations, good governance, and human resources. The assessment results were compared with the table AHP Calculations, the final score financial of 28,43% and non-financial aspect of 20,33%, the overall score of 48,76%. The results of measuring the level of Health obtained results in Cracktive companies, which are included in the Fair Soundness I” category with an “BBB” rating. Measurement of the Health Level of MSMEs is appropriate for Cracktive companies to determine the level of health and can be a tool for improvement.