Abstract :

This research aims 1) to find the types of implicature and examine the realization of the cooperative principle found in animated web drama speech, 2) to examine the realization of the cooperative principle found in animated web drama speech. The success of communication can be seen in the use of language in relation to context (pragmatics) and it is also not uncommon in films, and there are many implied meanings expressed in the form of implicatures to be conveyed. This research used Grice’s theory (1975) of cooperative principles and implicatures. The data used speech and conversational dialogues that contain forms of implicatures and cooperative principles. The research method used qualitative. Based on the results of the analysis, 7 data of conventional implicatures were found and 14 data of conversational implicatures. The form of the principle of cooperation from the observance of the maxims was found in 10 data 4 maxims of quality, 1 maxim of quantity, 2 maxims of relevance, 3 maxims of manner and the manifestation of the principle of cooperation from violation of the maxims was found in 11 data 3 maxims of quantity, 5 maxims of relevance, 3 maxim of way).

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Keywords :

Cooperation principles, Implicature, Pragmatic, Web drama.

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