Abstract :

Business growth in the wedding industry has begun to grow and spread in Indonesia, seen from the variety of types of this industry, one of which is wedding organizer (WO). WO is an organizer with many networks involved in its business ecosystem. It can’t stand alone without relations and interactions with its stakeholders (vendors) such as wedding decor, catering, entertainment, make-up artist, and others. In this research, a conducive network model in the industry can be optimized by mapping the WO business ecosystem to expand and create a complete and sustainable business. The method used is qualitative, with data collection through interviews, observations, and literature studies. James F. Moore’s business ecosystem will be used in data analysis as a mapping reference for WO business network model. The results found that several networks were classified into three scopes of the business ecosystem. It considers the relationship of each stakeholder to the WO and vice versa. The relationship between stakeholders resulted in two-way and one-way relationships and activities. It was also found that stakeholders may decrease or increase over time the development of creativity, technology, references, and processions that will be carried out at the wedding. For relationships with the highest interaction urgency, they can continue to occupy their permanent positions in the WO business ecosystem. The form of the WO business ecosystem as a whole cannot be determined by a single model and will continue to evolve according to the procession.

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Keywords :

Business, Ecosystem, Stakeholder, Wedding Organizer

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