Abstract :

Pertamina Lubricants has stated digital transformation as one of its breakthrough projects to accelerate digitalization as one of its strategic initiatives. This strategic initiative has objectives to enhance channel management and the capability of distributors as strategic business partners to achieve their sales volume target set by the management of Pertamina Lubricants. This journal aims to evaluate and improve the digital distributor management system to help distributors of Pertamina Lubricants achieve their sales volume target.

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Keywords :

acceptance level, analytical hierarchy process, brainstorming., Digitalization, Fishbone Diagram, perceived ease of use, perceived usefulness

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