Abstract :

Following the direction from the Minister of SOEs to be an international bank, BNI revised one of its missions to strengthen international services to support the needs from our global business partner. BNI keeps making changes and improvements to be an international bank. Nevertheless, BNI is still in the second rank of the market share in international transactions. This thesis aims to develop a strong position for BNI as an international bank, focusing on trade finance transactions, as it’s the biggest contributor in terms of revenue in the international division.

 

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Keywords :

International bank, Positioning, Trade finance

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