Abstract :

The COVID-19 pandemic has affected the business industry, including female entrepreneurs, to remain competitive. With agility, the businesses could develop better predictability and survive in a changing environment. At the same time, e-commerce can also be used as a source of competitive advantage. This study aims to identify the effect of business agility and e-commerce capability to increase the sustainable competitive advantage of womenpreneurs’ business. The analytical approach applied in this research is the Structure Equation Modelling (SEM) with 30 samples of women entrepreneurs in Jakarta. The finding of this study shows that e-commerce capability does not have any significant direct impact on sustainable competitive advantage. At the same time, business agility has a direct impact and acts as a mediating variable for business agility on sustainable competitive advantage.

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Keywords :

Business Agility, Electronic Commerce, Sustainable Competitive Advantage, Women Entrepreneurs

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