Abstract :

Traditional pottery production is a significant but not broadly researched area in sustainable community development in Uganda, especially in rural areas where the economy is generally based on the crafts industry. This study aimed at the investigating socio-economic, cultural, and environmental impacts of traditional pottery production in sustainable community development in the Ankole Sub-Region, Western Uganda. The study was guided by the sustainable livelihood framework and the perspectives of culture-based development. The study used a descriptive cross-sectional case study design. This study used a sample size of 20 respondents, comprising 8 master potters, 4 long-term traders, 2 elders, 4 clay extractors, and 2 transporters. The researcher used a multistage sampling technique in areas with concentrated, accessible pottery activity in the Ankole sub-region. Semi-structured interviews and observations, together with structured interviews, were employed in data collection. Thematic data analysis, as described by Braun and Clarke (2006), was employed in analyzing the qualitative data, while descriptive statistics summarized the basic livelihood and production data.

The findings showed that traditional pottery-making is an important economic activity for diversifying income and minimize poverty level by empowering women economically, passing on skills to the next generation, preserving cultural identity, heritage, and improve community ties through working together, and helping the development of the circular economy through the availability of local resources such as clay and organic matter for firing, and the simple technology for pottery-making.

However, the sustainability of the traditional pottery is also limited by factors such as less access to the market, insufficient production facilities and modern kilns, reduced access to suitable clay materials, health risks from inhaling smoke and dust, and less institutional backing for the value steam. These findings also confirm previous evidence suggesting that pottery production results in employment and alleviates poverty in Ankole, while also emphasizing environmental and technical concerns related to production methods. The study concludes that enhancing pottery value steams through technological innovations, collaborative marketing strategies, heritage tourism partnerships, and targeted support from local government can promote sustainable community development outcomes aligned with Uganda’s national development goals and the increasing recognition of crafts within Uganda’s creative economy.

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Keywords :

Ankole, Creative Economy, Cultural Heritage, Sustainable Community Development., traditional pottery, Uganda., women’s livelihoods

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