Abstract :

Intellectual Property Rights (IPR) play a crucial role in protecting innovation, creativity, and intellectual assets. The present study examines the awareness of Intellectual Property Rights among college students. The objectives of the study are to assess the level of IPR awareness among college students and to examine differences in awareness based on gender and course of study. Both primary and secondary data were used for the study. Primary data were collected from 50 college students through a structured questionnaire using the purposive sampling method, while secondary data were gathered from books, journals, research articles, government reports, and WIPO publications. Responses were measured using a five-point scale. Descriptive statistics, One-Sample t-test, Independent Samples t-test, and One-Way ANOVA were employed for data analysis.

The results revealed that college students possess a significant level of awareness regarding Intellectual Property Rights. The Independent Samples t-test indicated no significant differences in IPR awareness between male and female students. However, the One-Way ANOVA revealed significant differences among students from different course categories in selected dimensions of IPR awareness. The study concludes that while the overall awareness of IPR among college students is satisfactory, variations exist across certain course categories. The findings emphasize the need for strengthening IPR education and awareness programmes in higher educational institutions.

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Keywords :

copyrights, Geographical indications, industrial design, Intellectual Property Rights, IPR Awareness, Patent, Trade mark

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