Abstract :

This study examines the marketing management of tourist destinations in the context of a sustainable model of their future development. In the context of increasing competition, a dynamic tourist environment and increased environmental and social challenges, sustainability is being established as a key factor for effective management of tourist resources. The emphasis is placed on the collaboration between tourist destination management algorithms and marketing strategies.

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Keywords :

Competitiveness, marketing management, Stakeholders, Strategic Marketing, Sustainable Development, Sustainable marketing, Sustainable tourism, tourist destinations, tourist positioning.

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