Abstract :

The main objective of this work is to analyze the importance of business conduct in the management of organizations, seeking to understand how this standard contributes to the quality of governance, organizational sustainability, and the creation of institutional trust. More specifically, the aim is to: understand the evolution of the concept of organization and management; analyze the relevance of ethics, responsibility, and governance in modern management; define and characterize the concept of business conduct; and evaluate the practical application of these principles through a case study of CTT – Correios de Portugal (Portuguese Post Office).

The analysis revealed that CTT has a robust formal framework regarding ethics and business conduct, supported by codes, internal policies, and control mechanisms, reflecting a consistent concern for integrity, transparency, and organizational sustainability. Simultaneously, challenges inherent to the complexity of its business model and the reconciliation between economic objectives and public responsibilities were identified.

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Keywords :

Business conduct, Compliance, CTT, ESRS G1, Ethics

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