Abstract :
Transforming seaweed from a basic commodity into a high-value product has paved a significant path for economic resilience among farmer groups in East Nusa Tenggara, Indonesia. This study aims to (1) examine the potential of seaweed as a primary material in the production anti-corrosive coatings, (2) analyze the economic impact of seaweed product diversification on the income and economic resilience of seaweed farming groups in East Nusa Tenggara, and (3) develop a model for coastal community empowerment based on sustainable product innovation. Employing qualitative methods, including observation, in-depth interviews, documentation and focus group discussions, we investigated the impact of CSR-led training in improving the technical skills, economic opportunities, and environmental awareness of seaweed farming communities. This indicates that product diversification not only increases farmers’ incomes but also creates an economic ecosystem that protects them from the volatility of the raw seaweed market. Furthermore, this empowerment encourages sustainable practices that support the preservation of coastal ecosystems. The study highlights the importance of CSR in promoting social innovation, providing insights for policymakers to drive similar initiatives that strengthen economic resilience and Environmental Management in coastal regions.
Keywords :
anti-corrosion paint innovation, coastal community empowerment, Environmental sustainability, seaweed potential, socio-economic impactReferences :
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