Abstract :

The purpose of this study is to examine how corporate culture and employee engagement influence the performance of employees at PT Dayamitra Telekomunikasi Tbk (Mitratel). The research is motivated by the crucial role of fostering strong employee engagement and cultivating a positive corporate culture to support optimal employee performance, particularly within the telecommunications infrastructure sector, which is highly dynamic and competitive. To achieve this objective, this study employs a quantitative research approach, with data analysed using the Structural Equation Modelling-Partial Least Squares (SEM-PLS) method facilitated by SmartPLS software. Based on the findings, it can be concluded that employee performance at PT Dayamitra Telekomunikasi Tbk (Mitratel) shows significant improvement when employees experience higher levels of engagement and operate within a supportive and well-developed corporate culture. This positive relationship underscores the vital role of employee engagement and corporate culture as strategic levers in enhancing organizational performance. Theoretically, this study is expected to contribute to the enrichment of organizational behavior literature by providing empirical evidence on the interplay between cultural factors and employee engagement in driving performance outcomes. Practically, the results of this research can serve as a valuable reference for managers and policymakers in designing and implementing effective strategies to strengthen employee engagement and cultivate a positive work environment that supports sustainable performance improvements.

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Keywords :

Corporate Culture, Employee Engagement, Employee Performance, Telecommunications Industry

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