Abstract :

The increasing adoption of digital financial services has significantly reshaped consumption patterns, particularly among Generation Z who are native to digital environments. Despite rising national financial literacy levels, the gap between knowledge and actual financial behavior persists. This study examines the effect of financial literacy and cashless payment on the consumptive behavior of Generation Z in the DKI Jakarta region. A quantitative approach was employed with purposive sampling, involving 130 respondents. Data were collected using structured questionnaires and analyzed using multiple linear regression in SPSS. The results reveal that financial literacy has a significant negative effect on consumptive behavior, while cashless payment has a significant positive effect. Moreover, both variables jointly influence consumer behavior significantly. These findings highlight the paradox of financial awareness coexisting with increasing consumption risks due to frictionless payment systems. The study suggests that educational initiatives should not only focus on enhancing financial knowledge but also promote behavioral control when using digital financial tools.

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Keywords :

Cashless payment, Consumptive behavior, Financial Literacy, Generation-Z

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