Abstract :
The COVID-19 pandemic has had a tremendous impact on the entire industry, including the aviation industry. Based on data from the Directorate General of Civil Aviation, aircraft passengers have decreased by 61% compared to 2019. This has made airlines around the world suffer losses from business development. As many as 43 commercial airlines experienced bankruptcy throughout 2020 due to COVID-19. This study will discuss how PT. XYZ responds to this phenomenon by using a scenario planning approach to generate strategic flexibility and discuss the issues of what conditions must be implemented and what must be done to enable the company to implement strategic changes. Such changes occur when companies formulate and implement new strategies. This research method is qualitative, with annual report case studies and interviews involving expertise in the social, economic, technological, environmental, and political fields.
Keywords :
COVID-19, Indonesian Airlines Industry, Scenario Thinking.References :
- id. (2016). SEKILAS PT. XYZ. http://annualreport.id/perusahaan/PT PT. XYZ (PERSERO), Tbk
- Duijne, F., & Bishop, P. (2018). Introduction to strategic foresight. Future Motions, January,1–67.https://www.futuremotions.nl/wp-content/uploads/2018/01/FutureMotions_introductiondoc_January2018.pdf
- Schwenker, B., & Wulf, T. (2013). Scenario-Based Strategic Planning: Developing Strategies in an Uncertain World. Frankfurt: Springer Gabler.
