Abstract :

Badung has many tourism destinations and cultures that are the mainstay of Bali tourism. Measuring from the Gross Regional Domestic Product, it can be said that this Regency is the largest economic contributor in the tourism sector. The existence of the COVID-19 Pandemic has caused the downfall of various sectors, including the tourism industry. Regional Regulation No. 6 of 2020 concerning Strengthening the Tourism Sector Program of Badung Regency aims to increase the competitiveness of tourism in synergy with cross-sectors. This policy is expected to increase innovative tourism development and provide welfare for communities around tourist destinations.

This research was conducted in the northern region of Badung Regency using qualitative methods with qualitative data types that use purposive sampling as a way to obtain appropriate research informants. There are data sources in the form of primary data sourced from the results of in-depth interviews and observations and secondary data sources derived from policy documents, scientific articles and reports.

The results of this study indicate that strengthening development in Badung Regency can be seen from its shortcomings and advantages through the policy implementation process. The northern Badung region, which is still far below the southern Badung region, requires better coordination with other stakeholders, especially with the implementation of NEWA-based tourism that is in accordance with tourism development in this region.

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Keywords :

NEWA, Policy Implementation, Tourism Development

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