Abstract :
This article discusses the requirements for MSMEs to adapt to a marketplace. MSMEs must use the marketplace to increase their performance by reaching out to more significant markets. However, with limited resources, MSMEs need to build their capability to maximize their adoption. To understand MSMEs and their relation to marketplace adoption, a survey was conducted on 100 MSMEs in Bandung, Indonesia. This study hypothesizes capability and ecosystem perspectives are the requirements for adapting to the marketplace. This study’s results indicate that marketplaces’ use is significantly and positively influenced by capability and ecosystem perspectives. The study provides practical and academic implications, including the importance for MSME owners, especially in Bandung City, to see and review the capabilities and ecosystems of both MSMEs and marketplaces that will be used.
Keywords :
Capability Perspective, Digital transformation, Ecosystem Perspective, Marketplace., micro, Small and Medium Enterprises (MSMEs)References :
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