Abstract :

This study aims to identify the behavior of tourists visiting the city of Surakarta and its impact on sustainable tourism. Surakarta is known for its rich cultural heritage and various attractive tourist destinations. However, the increasing number of tourists post-COVID-19 presents challenges related to environmental management and cleanliness. Utilizing the Cultural Traveler Tendency Scale, this research analyzes whether tourists demonstrate environmentally friendly behaviors in their activities at tourist destinations.Through a quantitative approach, data was collected from tourists at various locations in Surakarta to explore the types of cultural tourist behaviors, expenditures, and the relationship between behavior and spending during their visit. The findings of this study are expected to provide insights for stakeholders in the tourism sector to formulate policies that support tourism sustainability.The research indicates that many tourists still lack awareness of the importance of environmental preservation, negatively impacting the sustainability of tourist destinations in Surakarta. By understanding tourist behavior, strategies can be developed to enhance their awareness and participation in environmental conservation efforts, thus enabling sustainable tourism to be optimally realized. The results of this study are anticipated to serve as a reference for future research and policy development in tourism in Surakarta.

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Keywords :

Cultural Heritage, Cultural Traveler Tendency Scale, Eco-Friendly Practices, environmental awareness, Sustainable tourism, Tourist Behavior.

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