Abstract :

This study explores the strategic implications of digital transformation for corporate growth and sustainability by examining its function in human resource management (HRM), particularly within Haier Group. HRM must adjust by utilizing technology to improve organizational performance as the global economy continues to change due to digitalization. The study discusses the ethical ramifications of the “soft” and “hard” models of human resource management as well as the growing significance of digital HRM in the increasingly interconnected world. The study examines how Haier Group has improved its HR procedures, such as hiring, training, performance management, and employee engagement, by implementing digital tools and platforms. Haier has a competitive edge in the worldwide market thanks to its strategic approach, which combines innovation, technology, and human resources. The study also explores the drawbacks and advantages of digital HRM, including enhanced employee satisfaction, cost savings, and data-driven decision-making. Finally, the study sheds light on HRM’s future by highlighting how crucial it is to constantly adjust to new technology in order to be competitive.

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Keywords :

Digital HRM, Digital transformation, Employee Experience, Ethical HRM Models, Globalization, Haier Group, Human Resource Management, Innovation, Strategic HRM, Technological Advancements.

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