Abstract :

The objectives of this study include: (1) To determine the effect of tourist attraction on tourist satisfaction at Tinalah tourist attraction, Kulonprogo Regency. (2) To determine the effect of digital marketing on tourist satisfaction at Tinalah Tourism Village, Kulonprogo Regency. (3) To determine the effect of tourist satisfaction on interest in visiting again at Tinalah Tourism Village, Kulonprogo Regency. (4) To determine the effect of tourist attraction on return visit interest in Tinalah Tourism Village, Kulonprogo Regency, which is mediated by tourist satisfaction. (5) To determine the effect of digital marketing on return visit interest in the Tourism Village, Kulonprogo Regency, which is mediated by tourist satisfaction. The research design used in this research was quantitative research design. The population used in this study were tourists visiting Tinalah Tourism Village, Tinalah, Kulonprogo Regency with a large and unknown number. The sampling technique used in this study is non probability sampling by purposive sampling. The respondents who met the criteria were tourists who had visited Tinalah Tourism Village with a maximum limit of the last three months. The research sample amounted to 150 people. The data collection procedure in this study is to use the questionnaire method. The analytical tool used is Patial Least Square (PLS), which is a variance-based SEM, with SmartPLS 2.0 software. Based on the results of the analysis discussed in the previous chapter, the following conclusions can be given: (1) Attractiveness of tourist objects has a positive effect on tourist satisfaction in Tinalah Tourism Village, Kulonprogo Regency. (2) Digital marketing has a positive effect on tourist satisfaction in Tinalah Tourism Village, Kulonprogo Regency. (3) Tourist satisfaction has a positive effect on interest in visiting again at Tinalah Tourism Village, Kulonprogo Regency. (4) Tourism attraction has a positive effect on interest in visiting again at Tinalah Tourism Village, Kulonprogo Regency, which is mediated by tourist satisfaction. (5) Digital marketing has a positive effect on interest in visiting again at Tinalah Tourism Village, Kulonprogo Regency, which is mediated by tourist satisfaction.

---

Keywords :

Digital marketing, Tourist Attraction, Tourist satisfaction., Visit Interest

---

References :

1. Waluyo, “Pengaruh Citra Perusahaan dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Untuk Membangun Minat Berkunjung Kembali : Studi pada Hotel X Kota Pekalongan,” J. Ilmu dan Budaya, vol. 41, no. 71, pp. 8463–8494, 2020.
2. Gultom, H. C., Sakti, R. D. K., & Prabowo, “Pengaruh Harga, Fasilitas Dan Kualitas Pelayanan Terhadap Minat Berkunjung Kembali Pada Hotel Chanti Semarang 2020,” Bul. Bisnis Manaj., vol. 7, no. 2, pp. 118–125, 2021.
3. M. Holilurrohman, Pengetahuan Kepariwisataan. Bandung: Arfino Raya, 2019.
4. T. Ngajow, H. N. Tawas, and W. Djemly, “Pengaruh Daya Tarik Wisata Dan Citra Objek Wisata Terhadap Minat Berkunjung Pada Objek Wisata Bukit Kasih Kanonang, Dengan Pandemi Covid 19 Sebagai Variabel Moderator,” J. EMBA, vol. 9, no. 2, 2021.
5. Sappewali, “Analisis Daya Tarik Wisata Dan Citra Destinasi Terhadap Minat Berkunjung Ulang Melalui Kepuasan Wisatawan (Studi Empiris Pada Beberapa Obyek Wisata di Kabupaten Pasangkayu),” Universitas Bosowa, 2022. [Online]. Available: https://repository.unibos.ac.id/xmlui/bitstream/handle/123456789/2218/202ANDIEMMYWATI SAPPEWALI 461904020.pdf?sequence=1&isAllowed=y
6. R. Kassegn Berhanu, “Heliyon the Trustworthiness of Travel and Tourism Information Sources of Social Media: Perspectives of International Tourists Visiting Ethiopia,” Heliyon, vol. 6, 2020, doi: https://doi.org/10.1016/j.heliyon.2020.e0343.

7. Habib, N. N. Hamadneh, and A. Hassan, “The Relationship between Digital Marketing, Customer Engagement, and Purchase Intention via OTT Platforms,” J. Math., vol. 2022, no. 2, pp. 1–12, 2022, doi: 10.1155/2022/5327626.
8. R. Yunice Zevanya Surentu, Desie M. D. Warouw, “Pentingnya Website Sebagai Media Informasi Destinasi Wisata Di Dinas Kebudayaan Dan Pariwisata Kabupaten Minahasa | Surentu | Acta Diurna Komunikasi,” Acta Diurna Komun., vol. 2, no. 4, pp. 1–17, 2020, [Online]. Available: https://ejournal.unsrat.ac.id/index.php/actadiurnakomunikasi/article/view/31117/29843

9. Ningrum Srisetia, Moh. Agus Salim Monoarfa, “Pengaruh Digital Marketing dan Daya Tarik Wisata terhadap Minat Berkunjung di Pantai Botutonuo,” J. Ilm. Manaj. dan Bisnis, vol. 6, no. 1, pp. 225–241, 2023, [Online]. Available: http://ejurnal.ung.ac.id/index.php/JIMB
10. S. Hanifah, “Peran Digital Marketing Terhadap Minat Berkunjung Wisatawan dalam Meningkatkan Pertumbuhan Ekonomi Kabupaten Garut : Store Atmosfer Variabel Moderating,” J. Algoritm., vol. 18, no. 2, pp. 424–432, 2021, [Online]. Available: https://jurnal.itg.ac.id/index.php/algoritma/article/view/1033/793
11. A. Revi Ifatul Azizah, “Peran Pemasaran Digital, Fasilitas, Kepuasanterhadap Minat Berkunjung Ulang Pada Desa Wisata,” J. Kaji. Ekon. Bisnis Islam, vol. 5, no. 3, pp. 1689–1710, 2023, doi: 1047467/elmal.v5i3.5791.
12. Armutcu, B.; Tan, A.; Amponsah, M., Parida, S., & Ramkissoon, “Tourist behaviour: The role of digital marketing and social media,” Acta Psychol. (Amst)., pp. 1–15, 2023.
13. K. Fitri Aprilia, Srikandi Kumadji, “Pengaruh Word of Mouth Terhadap Minat Berkunjung Serta Dampaknya Pada Keputusan Berkunjung (Survei pada Pengunjung Tempat Wisata ‘Jawa Timur Park 2’ Kota Batu),” J. Adm. Bisnis, vol. 24, no. 1, pp. 1–6, 2020, [Online]. Available: https://media.neliti.com/media/publications/86013-ID-pengaruh-word-of-mouth-terhadap-minat-be.pdf
14. Darojat, “Analisis Pengaruh Daya Tarik Wisata dan Kualitas Pelayanan Terhadap Minat Berkunjung Ulang Dengan Kepuasan Pegunjung Sebagai Variabel Intervening,” Dyn. Manag. J., vol. 21, no. 1, pp. 1–9, 2020, doi: http://dx.doi.org/10.31000/dmj.v5i1.4101.
15. Aprilia, F., Kumadji, S., & Kusumaw ati, “Pengaruh Word of Mouth Terhadap Minat Berkunjung Serta Dampaknya Pada Keputusan Berkunjung (Survei pada Pengunjung Tempat Wisata ‘Jawa Timur Park 2’ Kota Batu),” J. Adm. Bisnis, vol. 24, no. 1, pp. 1–6, 2020, [Online]. Available: https://media.neliti.com/media/publications/86013-ID-pengaruh-word-of-mouth-terhadap-minat-be.pdf.
16. R. Didi Riadi, Lalu Adi Permadi, “Pengaruh Kualitas Pelayanan terhadap Minat Berkunjung Kembali ke Desa Wisata Hijau Bilebante yang Dimediasi oleh Kepuasan Wisatawan,” JRP (Jurnal Ris. Pemasaran), vol. 2, no. 2, pp. 38–49, 2023.
17. Suwantoro Gamal, Dasar-Dasar Pariwisata. Yogyakarta: Andi, 2020.
18. Yanti, “Pengaruh Digital Marketing terhadap Peningkatan Kunjungan Wisata di Danau Toba,” J. Pariwisata dan Budaya, vol. 11, no. 11, pp. 16–26, 2020, doi: https://doi.org/10.31294/khi.v11i1.7607.
19. S. Arief Budiman, Edy Yulianto, “Pengaruh E-Service Quality Terhadap E-Satisfaction Dan E-Loyalty Nasabah Pengguna Mandiri Online,” J. Adm. Bisnis, vol. 14, no. 1, pp. 1–11, 2020.
20. P. D. & H. H. N. Bang Nguyen Viet, “Revisit intention and satisfaction: The role of destination image, perceived risk, and cultural contact,” Cogent Bus. Manag., vol. 7, no. 1, p. 1796249, 2020, doi: 10.1080/23311975.2020.1796249.
21. Maryani, Geografi Pariwisata. Yogyakarta: Ombak, 2019.
22. C. Gomes and E. E. C. G. Antonio, Ferdi, Perpetua Ana Mery Estela Laot, “The impact of social media marketing efforts on visit intention: a case study in Flodova Clinic, Dili, Timor Leste.,” Bali Med. J., vol. 12, no. 2, pp. 2320–2329, 2023, doi: 10.15562/bmj. v12i2.4570.
23. W. Engel, J.F., Blackwell, R.D., and Miniard, Perilaku Konsumen. Jakarta: Binarupa Aksara, 2020.
24. Sugiyono, Metode Penelitian. Banudng: Alfabeta, 2019.
25. R. Setiawan, I.N.A.; Saufi, A. dan Rinuastuti, “The Pandemic Period To Gili Trawangan North Lombok. IJISET,” Int. J. Innov. Sci. Eng. Technol., vol. 8, no. 10, pp. 2348–7968, 2021.
26. A. Mohammad M, Alazaizeh, Icon, Malek M, Jamaliah, John T. Mgonja, “Tour guide performance and sustainable visitor behavior at cultural heritage sites,” J. Sustain. Tour., vol. 27, no. 11, pp. 1708–1724, 2019, doi: https://doi.org/10.1080/09669582.2019.1658766.
27. W. Ni Wayan Ria Agustini, I Nyoman Sudiarta, “Pengaruh Kepuasan Sebagai Variabel Intervening Antara Media Sosial dan Niat Berkunjung Kembali Wisatawan Nusantara Generasi Milenial ke Bali,” J. Master Pariwisata, vol. 8, no. 2, pp. 649–669, 2022.
28. Mavragani, Eleni; Nikolaidou, Paraskevi; Theodoraki, “Traveler Segmentation Through Social Media For Intercultural Marketing Purposes: The Case Of Halkidiki,” J. Tour. Herit. Serv. Mark., vol. 5, no. 1, pp. 15–23, 2019, doi: https://Doi.Org/10.5281/Zenodo.2641011.
29. C. Haudi, Wiwik Handayani, Musnaini, Yohanes Totok Suyoto, Teguh Prasetio, Endang Pitaloka, Hadion Wijoyo, Hendrian Yonata, Intan Rachmina Koho, “The Effect Of Social Media Marketing On Brand Trust, Brand Equity And Brand Loyalty,” Int. J. Data Netw. Sci., vol. 6, no. 3, pp. 961–972, 2022, doi: https://Doi.Org/10.5267/J.Ijdns.2022.1.015.