Abstract :

This study aims to explore the impact of transparency on the intention to donate online via the Kitabisa.com platform. It employs a quantitative research approach, using primary data collected through online questionnaires distributed via WhatsApp to 100 Accounting students in Banda Aceh. The sampling method used is purposive sampling. The data was analyzed using simple linear regression with the assistance of SPSS 26 software. The findings indicate that transparency significantly influences the intention to donate online through the Kitabisa.com platform.

---

Keywords :

Donation Intention, Kitabisa.com Platform, Transparency.

---

References :

1. Abriyansyah Muhamad Nur Rohim Ade. (2023). Analysis of factors affecting interest in paying Zakat, Infaq, Sadaqa (ZIS) through e-wallets. International Journal of Research in Business and Social Science (2147- 4478), 12(3), 216–230. https://doi.org/10.20525/ijrbs.v12i3.2562
2. Afandi, A., Fadhillah, A., Hidayat, N. W., Adisucipto, J. L., Depok, K., & Sleman, K. (2022). Pengaruh Pengetahuan , Religiusitas , Transparansi dan Reputasi Lembaga Terhadap Keputusan Muzaki Dalam Membayar Zakat di Badan Amil Zakat Nasional Kota Yogyakarta. JISFIM: Journal of Islamic Social Finance Management, 3, 38–52.
3. Aristiana, M. (2019). THE Factors that Influence People Interest in Using a Digital Platform as a ZIS Payment (Case Study Go-Pay). International Conference of Zakat, 2017, 50–59. https://doi.org/10.37706/iconz.2019.156
4. Azizah, N., Hasbi, S., & Yetty, F. (2021). Pengaruh Brand Awareness, Transparansi, Dan Kepercayaan Terhadap Keputusan Menyalurkan Zis Di Kitabisa.Com. Jurnal Ekonomi Syariah Pelita Bangsa, 6(02), 111–125. https://doi.org/10.37366/jespb.v6i02.241
5. Bakhtiar, B. (2021). Accountability and Transparency in Financial Management of Village Fund Allocations in Achieving Good Governance. Atestasi : Jurnal Ilmiah Akuntansi, 4(2), 230–245. https://doi.org/10.57178/atestasi.v4i2.269
6. Burhan, I., Afifah, N., & Sari, S. N. (2022). Metode penelitian kuantitatif. Insan Cendekia Mandiri.
7. Diniyah, F. (2021). Faktor yang Mempengaruhi Niat Perilaku Muslim Menggunakan Platform Crowdfunding Waqf: Teori UTAUT Model. Jurnal Ilmiah Ekonomi Islam, 7(2), 544–552. https://doi.org/10.29040/jiei.v7i2.1841
8. Khorudin, D., & Anwar, S. (2024). Analysis of Factors Affecting the Intention to Donate on the kitabisa . com Platform ; Technology Acceptance Model Approach. Journal of Economics, Finance and Investment Sharia, 1(March), 50–61.
9. com. (2024). Tentang Kitabisa. https://kitabisa.com/about-us
10. Masrizal, Sukmana, R., Trianto, B., & Zaimsyah, A. M. (2022). Determinant factor of crowdfunders’ behavior in using crowdfunding waqf model in Indonesia: two competing models. Journal of Islamic Marketing, 2020. https://doi.org/10.1108/JIMA-08-2021-0246
11. Mohd Thas Thaker, M. A. Bin. (2018). Factors influencing the adoption of the crowdfunding-waqf model (CWM) in the waqf land development. Journal of Islamic Marketing, 9(3), 578–597. https://doi.org/10.1108/JIMA-05-2016-0043
12. Mubarok, I. S., Informatika, P. S., Indonesia, U. I., Informatika, P. S., & Indonesia, U. I. (2022). Penerapan Indikator Transparansi dalam Website Donasi Online. Universitas Islam Indonesia, 31, 9.
13. Muryani, M. A., Rosyidah, N., S, M. A. D. C., & Noor, A. (2023). The Role of Donation-Based Crowdfunding Platforms in Improving People ’ s Welfare ( Study on the Kitabisa . com ). Juornal of Etika Demokrasi, 8(3), 373–382. https://doi.org/10.26618/jed.v
14. Nafidzah, I. (2020). ANALISIS FAKTOR – FAKTOR YANG MEMPENGARUHI KEPUTUSAN BERDONASI SECARA ONLINE DI KITABISA.COM.
15. Riyadh, M., Adam, R., & Arihta, J. (2024). FACTORS INFLUENCING THE INTENTION TO DONATE ON THE CROWDFUNDING PLATFORM : A CASE STUDY OF KITABISA . COM. AKSELERASI: Jurnal Ilmiah Nasional, 6(2), 45–63.
16. Urrea, G., & Pedraza-martinez, A. J. (2019). Operational Transparency on Crowdfunding Platforms : Effect on Donations for Emergency. Production and Operations Management, 28(7), 1773–1791. https://doi.org/10.1111/poms.13014