Abstract :

The COVID-19 pandemic necessitated widespread mask-wearing to prevent disease transmission. Initial studies indicated that 89% of the Thai population wore masks, rising to 96% when mandated. Even after the pandemic, mask-wearing persisted due to factors beyond health concerns. This research examines the phenomenon of “Mask Fishing,” where individuals believe masks enhance their attractiveness, a trend popularized on TikTok. The study explores the psychological impacts of mask-wearing, including increased confidence and reduced self-esteem. Additionally, masks have been found to improve perceived facial attractiveness, particularly enhancing the appearance of eyes. This study investigates these hidden factors, focusing on how mask-wearing affects personal confidence, communication, and facial expressions.

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Keywords :

Attractiveness, Confidence level, COVID-19, Facial expressions, Wearing mask

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References :

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