Abstract :

This research was carried out with the aim of developing a sustainable business model through partnerships in an effort to expand consumer reach in the Makassar Modem Warehouse business. This research is a type of development research (R&D) that adapts the 4D development procedure which consists of four stages which include define(definition), design(planning), develop(development), as well disseminate (deployment). Data collection activities were carried out by means of observation, interviews and documentation. The data analysis technique uses qualitative descriptive analysis techniques. The research carried out resulted in recommendations for forms of partnership with environmental, social and economic parties that Gudang Modem Makassar can implement to increase the potential to expand consumer reach.

---

Keywords :

Business Model Development, Consumer Reach, Partnerships, Sustainable Business Models.

---

References :

1. Fadhillah, M., Rakib, M., & Syam, A. (2023). Application of The Quality Function Deployment (QFD) Concept in Developing Yale Bodycare Skin Care Product. 5(7), 391–404. https://doi.org/10.35629/5252-0507391404
2. Fadilla, N., Rakib, M., & Said, M. I. (2023). Product Development Analysis in Enhancing Competitiveness in Contemporary Beverage Business: Case Study at Kopian Beverage Booths in Makassar City. 8(6), 10–20.
3. Geissdoerfer, M., Vladimirova, D., & Evans, S. (2018). Sustainable business model innovation: A review. Journal of Cleaner Production, 198, 401–416. https://doi.org/https://doi.org/10.1016/j.jclepro.2018.06.240
4. Puspitaningayu, P., Anifah, L., & Kholis, N. (2018). The development of learning material using learning goal orientation approach in digital electronics. IOP Conference Series: Materials Science and Engineering, 296(1), 0–6. https://doi.org/10.1088/1757-899X/296/1/012024
5. R Muhammad, Nadhir, K., Rakib, M., & Syam, A. (2024). Application of Social Capital-Based Institutional Model in Formulating Village-Owned Enterprise Policy as a Resilience Strategy for Local Economic Development. 07(01), 92–98. https://doi.org/10.47191/ijcsrr/V7-i1-10
6. Rakib, M., Arafah, S., & Sanusi, D. A. (2023). Teknologi Finansial, E-Commerce, Perkembangan Alternatif Pembayaran dan Kinerja Bisnis Toko Online: Suatu Kajian pada Mahasiswa Ekonomi dan Bisnis. Jurnal Pendidikan Akuntansi (JPAK), 11(1), 87–95. https://doi.org/10.26740/jpak.v11n1.p87-95
7. Rakib, M., Azis, F., Sanusi, D. A., Ab, A., & Taufik, M. (2024). How Does Government Support, Finance, Family Environment and Information Technology Influence Sustainable Entrepreneurship? 1–21.
8. Sanusi, D. A., Widodo, A., & Tunjanan, L. (2023). Media Literacy, Consumer Trust, Product Prices, Distribution, and Purchasing Decisions in Online Business: A Study of Students at Satya Wiyata Mandala University. Indonesian Journal of …, 1(1), 52–61. https://journal.unm.ac.id/index.php/IJOBER/article/view/119%0Ahttps://journal.unm.ac.id/index.php/IJOBER/article/download/119/110

9. Stawicka, E. (2021). Sustainable development in the digital age of entrepreneurship. Sustainability (Switzerland), 13(8). https://doi.org/10.3390/su13084429
10. Wahyudin, N., Rakib, M., & Jufri, M. (2024). Retail Business Development Using BSI Smart Agent Electronics: A Strategy for Increasing Sales Volume in Minimarket Businesses. International Journal of Current Science Research and Review, 07(01), 197–204. https://doi.org/10.47191/ijcsrr/v7-i1-20