Title : Retail Business Development Using BSI Smart Agent Electronics: A Strategy for Increasing Sales Volume in Minimarket Businesses

Vol 7 No 1 (2024): Volume 07 Issue 01 January 2024

Article Date Published : 10 January 2024 | Page No.: 197-204 | Google Scholar | Crossref doi for this article

Abstract :

This study aims to determine retail the business development strategy to increase sales volume. In this case, Minimarket Bintang Indah utilizes BSI Smart electronics as a strategy to increase sales volume. This research was conducted based on the qualitative paradigm strategy, and implementation model. This research uses a descriptive approach to be able to explain the phenomena that occur in the research subject, namely Bintang Indah Minimarket. Data collection was done by observation, interview, and documentation. Research results show that Minimarket is in a profitable position where the strengths it has are in line with the opportunities promised so that the strategy is implemented it’s right and can continue to support retail business development.

Keywords :

Agent Electronics, BSI Smart, development strategy, Ritel Business, Sales Volume.

References :

  1. Akhmad Perdana, D., Susanthi, R., Tinggi, S., & Galileo -Batam, I. E. (2021). Faktor-Faktor Yang Dipertimbangkan Konsumen Dalam Memilih Minimarket. In Recording Journal (Vol. 5, Issue 3). http://ojs.jurnalrekaman.com/index.php/rekaman
  1. Alamsyah, A., Sagir, J., & Husnan, L. H. (2021). Strategy Analysis of Traditional Shops/Retails in Facing Modern Minimarkets/Retails in Central Lombok Regency (Vol. 9, Issue 2).
  2. Austin Makaba, K.. (2023). Factors that Influence Gen Y People’s Behavioral Intention in Using QRIS in Various Retail Stores in Batam City. 2(1), 60–70. https://doi.org/10.55123/mamen.v2i1.1386
  3. Ayu Puspa Risanty. (2020). Marketing Strategy at Fanaha Mart Mini Market to Increase Sales VolumeFrom Mini Market Fanaha Mart. Tulungagung State Islamic Institute.
  4. (2018). Sistem Pendidikan Pondok Pesantren Dalam Meningkatkan Life Skill Santri (Studi Kasus Pondok Pesantren Al-Falah Gunung Kasih Kecamatan Pugung Kabupaten Tanggamus). Transcommunication, 53(1), 1–8.
  5. Embrace it. (2017). Swot Analysis-Techniques Dissect the Business Case. How to Calculate Weights, Ratings, and OCAI. InPublisher PT. Gramedia Pustaka Utama.
  6. (2022). https://www.euromonitor.com/retail-in-indonesia/report accessed on April 13 2023 at 20.17 WITA.
  7. Fauzan, & Pujiyono. (2022). Sharia Minimarket Development Strategy in Semarang City in Facing Business Competition [Doctoral Dissertation]. UNDIP.
  8. Hidayat, W., Sari, N., Hafidz, J., Dahlan Jl Ringroad Selatan, A., Banguntapan, K., & Bantul, K. (2022). Modern Retail Restriction PolicyFromRegions in a Utilitarianism Perspective (Vol. 8). https://ekonomi.bisnis.com/,
  9. Iha Haryani, D. R. T. I. (2018). Business Development Strategy Model of SMEs Through SWOT and EFE-IFE Analysis. Shirkah Journal of Economics and Business, 3(1), 1–24
  10. Indonesian Sharia Bank (BSI). (2022, April 13). Y Retrieved from BSI (Bank Syariah Indonesia): https://youtu.be/1fCIUhp-jcE accessed on May 21 2023 at 16.37 WITA.
  11. Indonesian Syaria Bank (BSI). (2023).https://www.bankbsi.co.id accessed on April 13 2023 at 11.15 WITA.
  12. Kotler, P., & Kellen, K. L. (2014). Manajemen pemasaran. In Millennium Edition, Volume 1 (Vol. 1, Issue 2)
  13. Liswanty, I., Dari, W., Hasanah, R., & Saragih, N. M. (2023). Perkembangan Pembayaran Digital :Improving QRIS Use Intention Strategy in Millennial Generation in Medan City. Development of Digital Payments: Improving QRIS use Intention Strategy in Millennial Generations in Medan City.January, 5(1), 97–109. https://doi.org/10.22303/accumulated.5.1.2023.97-109
  14. Maharani, A., Rakib, M., & Syam, A. (2023). Marketing Strategies in the Implementation of Product Sells in Small Company : Cases Studies in Company Amaaraa . Id. 06(10), 6519–6525. https://doi.org/10.47191/ijcsrr/V6-i10-03
  15. Maret, S., Saroch, M., & Widodo, J. (2017). Strategi Pengembangan Usaha Minimarket Di Koperasi Mahasiswa (Studi Pada Koperasi Mahasiswa Universitas Sebelas Maret). Economic Education Analysis Journal, 6(2).
  16. Mayasari, M., Rizka Femilia, A., Amalia, H., & Desvaneli, R. (2022). Kajian Literatur Cashless Payment dan Desain Sistem Informasi Satu Code untuk Semua Pembayaran. Journal of Accounting, Economics and Business Management, 10(1), 1–14. https://www.bi.go.id/id/fungsi-utama/sistem-pembayaran/ri
  17. Nuraeni, E., Sahlan, E., Khairudin, A., Wazdi, A. I., Syariah, M. B., Al-Ishlah, S., & Cirebon, I. (2022). Penerapan Strategi Pemasaran pada Toko Laris dalam Meningkatkan Volume Penjualan. Maps Journal (Sharia Banking Management, 5(2), 85–95. https://doi.org/10.32627
  18. Marhawati, L. M., Syam, A., & Rakib, M. (2023). Business Development Strategy for Essential Oils Made from Clove Leaves in Luwu Regency South Sulawesi Province. 10(9), 1–8.
  19. Nurhidayani, R., Rakib, M., Marhawati, M., Dinar, M., & Mustari, M. (2020). Strategi Pemasaran Dalam Meningkatkan Volume Penjualan Pada Usaha Mikro Kecil (Studi Kasus Pengrajin Batu Tatakan Di Dusun Tampung Cinae Kecamatan Tanete Riaja Kabupaten Barru). Universitas Negeri Makassar, 1(1), 45–59. https://scholar.google.com/citations?view_op=view_citation&hl=en&user=PVWFd9IAAAAJ&pagesize=100&citation_for_view=PVWFd9IAAAAJ:L8Ckcad2t8MC
  1. Paulus, AL (2019). Human Capital and Minimarket Retail Competitive Advantage: Strategy as a Mediator.Management Insight: Management Scientific Journal, 12(1), 1–11. https://doi.org/10.33369/insight.12.1.1-11
  2. Gowa District Government. (2023).https://gowakab.bps.go.id accessed on April 13 2023 at 23.52 WITA.
  3. Phadermrod, B., Crowder, R. M., & Wills, G. B. (2019). Importance-Performance Analysis based SWOT analysis. International Journal of Information Management, 44. https://doi.org/10.1016/j.ijinfomgt.2016.03.009
  4. Precillya Koontud, S., Tilaar, W., & Pangemanan, A. (2022). Persepsi Masyarakat Terhadap Layanan Agen46 Mitra Pt. Bank Negara Indonesia (Persero) Tbk Di Kabupaten Minahasa Utara. Agri-SocioEconomics, 18(2), 521–530.
  5. Rakib, M. (2010). The Influence of Entrepreneurial Communication Models, Entrepreneurial Learning, and Entrepreneurial Attitudes on Small Business Performance.Journal of Educational Sciences, 17(2).
  6. Rakib, M. (2023). Entrepreneurial Communication Models, Entrepreneurial Learning, Entrepreneurial Attitudes, and Small Business Performance.Um.Ac.Id, 17. http://journal.um.ac.id/index.php/jip/article/view/2630
  7. Rakib, M., Azis, M., A Sanusi, D., & Marwan, M. (2020). The influence of entrepreneurship training, individual commitment and business motivation toward the small businesses performance in city of parepare. https://doi.org/10.32698/tech3247
  8. Rakib, M., Azis, M., Najib, M., & Isma, A. (2023). Impact of Digital Literacy, Business Innovation, Competitive Advantage on the Existence of SMEs: A quantitative study in Makassar City, Indonesia. Quality-Access to Success, 25(198), 277–283. https://doi.org/10.47750/qas/25.198.30
  9. Reza F., BSED (2020). Marketing Strategy Based on SWOT Analysis at Mini Market at Mutiara Mart Rowotengah Jember.International Journal of Social Science and Business. , 4(2), 301–307.
  10. Ronni Andri Wijaya, & Desi Permata Sari. (2021). Strategi Pemasaran dengan Analisis Swot pada Singgalang Minimarket. Journal Ecobistek, 10(2).
  11. Safa Nur, Safina Rachmi, Cupian Cupian, & Yudi Achmad Faisal. (2023). Formulasi Strategi Pemasaran Produk Keagenan Perbankan Syariah (Studi Kasus Bank Syariah Indonesia Regional Jakarta). Journal of Islamic Economics and Business (JEBI), 13(2), 123–132.
  12. (2022). Competitive Advantage Strategy Through Digitalization of Product Services at Bank Syariah Indonesia KCP Rogojampi.Ribhuna: Journal of Sharia Finance and Banking, 1(1).
  13. Santoso, B., & Dewi, E. (2020a). Strategi Pemasaran Berdasarkan Analisis Swot Pada Mini Market Di Mutiara Mart Rowotengah Jember. International Journal of Social Science and Business, 4(2). https://doi.org/10.23887/ijssb.v4i2.25891
  14. Santoso, B., & Dewi, E. (2020b). Strategi Pemasaran Berdasarkan Analisis Swot Pada Mini Market Di Mutiara Mart Rowotengah Jember. International Journal of Social Science and Business, 4(2). https://doi.org/10.23887/ijssb.v4i2.25891
  15. Saroch, M., & Widodo, J. (2017). Economic Education Analysis Journal Minimarket Business Development Strategy in Student Cooperatives (Study of Sebelas Maret University Student Cooperative) Article Info. http://journal.unnes.ac.id/sju/index.php/eea

How to Cite :

Retail Business Development Using BSI Smart Agent Electronics: A Strategy for Increasing Sales Volume in Minimarket Businesses. Nur Wahyudin, Muhammad Rakib, Muhammad Jufri , 7(1), 197-204. Retrieved from https://ijcsrr.org/single-view/?id=14464&pid=14318

Most read articles by the same author(s)

Nur Wahyudin, Muhammad Rakib, Muhammad Jufri,

View

149

Citation

Downloads

Article Details