Abstract :

This study aims to determine retail the business development strategy to increase sales volume. In this case, Minimarket Bintang Indah utilizes BSI Smart electronics as a strategy to increase sales volume. This research was conducted based on the qualitative paradigm strategy, and implementation model. This research uses a descriptive approach to be able to explain the phenomena that occur in the research subject, namely Bintang Indah Minimarket. Data collection was done by observation, interview, and documentation. Research results show that Minimarket is in a profitable position where the strengths it has are in line with the opportunities promised so that the strategy is implemented it’s right and can continue to support retail business development.

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Keywords :

Agent Electronics, BSI Smart, development strategy, Ritel Business, Sales Volume.

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