Abstract :

This study examines the relationship between eco-innovation, non-eco-innovation, online consumer reviews, and financial performance within the Indonesian context. Data from Indonesian companies were analyzed using quantitative methods. The findings show that both eco and non-eco-innovation positively influence financial performance. Online Consumer Reviews play a crucial moderating role, enhancing these relationships. These insights have practical significance for businesses, suggesting a balanced innovation approach and active online reputation management to maximize financial benefits. Digital reputation management and diversified innovation strategies are essential for enhancing financial performance in today’s business landscape.

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Keywords :

: Eco-innovation, Financial performance, non-eco-innovation, online consumer reviews.

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