Abstract :

Digitalization has revolutionized sociability, and enterprises have recognized the virtual universe as a solution for post-pandemic work-from-home. Metaverse virtual workplace, a novel networking technology, provides Indonesia a new economic potential. Indonesia, a booming market with rising financial growth, has experienced a huge change in technology usage, including Metaverse virtual workplace. Many big IT service providers see this as a chance to enter the Metaverse virtual workplace market. The analysis for the strategic decision is constructed using external analysis coming from secondary data along with discussions with SMEs and discussions with customers. The external analysis includes a macro environmental study utilizing PESTEL, Porter’s five forces, and customer analysis. Both SMEs and Customers’ discussions are qualitative assessments including subject matter expert interviews the decision maker from the IT service provider and present clientele. In the business-to-business market, the qualitative technique is utilized to understand sellers and customers. Using external studies, conversations, and sources, the author can determine if the market is viable. The first mover in the metaverse virtual workplace will gain the most benefit. Hence, the market penetrator must go to aim to be one, especially considering the low entry barrier of the market. These led the author to infer that Metaverse virtual workplace is a viable option and highly profitable market that can be entered as a new opportunity for IT Services Providers in Indonesia.

---

Keywords :

Information Technology, IT Services, Market Penetration, Metaverse virtual workplace, Strategy

---

References :

1. e. a. Bale, “A Comprehensive Study on Metaverse and Its Impacts on Humans,” Creative Common Attribution, Bengaluru, 2022.
2. ILO Monitor, COVID-19 and the world of work (5th ed.), International Labour Organization, 2020.
3. Mehta, “Work from home—Work engagement amid COVID-19 lockdown and employee happiness,” 2021.
4. Putnam and D. Mumby, The SAGE handbook of organizational communication: Advances in theory, research, and methods, New Delhi: SAGE publication India, 2013.
5. H. Popescu1, C. F. Ciurlău, C. I. Stan, C. Băcănoiu and A. Tănase, “Virtual Workplaces in the Metaverse: Immersive Remote Collaboration Tools, Behavioral Predictive Analytics, and Extended Reality Technologies,” Psychosociological Issues in Human Resource Management, pp. 21-34, 2022.
6. Stephenson, Snow Crash, New York: Bantam Books, 1992.
7. Chinie, M. Oancea and S. Todea, “The adoption of the metaverse concepts in Romania,” Management & Marketing. Challenges for the Knowledge Society, pp. 328-340, 2022.
8. Meier, A. d. L. Saorín and A. Cobos, “Using the Roblox Video Game Engine for Creating Virtual tours and Learning about the Sculptural Heritage,” Int. J. Emerg. Technol. Learn, pp. 268-280, 2020.
9. Kaplan and M. Haelenhein, “The fairyland of second life: Virtual social worlds and how to use them,” Bus. Horizons, pp. 563-572, 2009.
10. A. Dahan et al., “Metaverse Framework: A Case Study on E-Learning Environment (ELEM),” Electronics 11, p. 1616, 2022.
11. Fadhila, “Metaverse in Indonesia: A Hype or Hope?,” 04 03 2022. [Online]. Available: https://cfds.fisipol.ugm.ac.id/2022/03/04/metaverse-in-indonesia-a-hype-or-hope/.

12. T. Ayishashe, “Market Penetration Chalangges by Insurance Companies In Kenya,” United States International University Africa, Nairobi, 2015.
13. H. M. Aburbeian,, A. Y. Owda and M. Owda, “A Technology Acceptance Model Survey of the,” MDPI, pp. 285-302, 2022.
14. Peterdy, “PESTEL Analysis,” 2022. [Online]. Available: https://corporatefinanceinstitute.com/resources/management/pestel-analysis/. [Accessed 5 November 2022].

15. Kompas, “Indonesia Highlights: Indonesia Coronavirus: 75 Percent Work From Home Policy Required in Red Zones | Jokowi Set Target of Inoculating 7.5 million Jakartans End of August | Bicycle Price Drops up to 3,” Kompas, Jakarta, 2021.
16. Statista, “Indonesia: Gross domestic product (GDP) per capita in current prices from 1987 to 2028,” 9 11 2023. [Online]. Available: https://www.statista.com/statistics/320149/gross-domestic-product-gdp-per-capita-in-indonesia/.
17. Statista, “Metaverse Workplace – Indonesia,” 19 11 2023. [Online]. Available: https://www.statista.com/outlook/amo/metaverse/metaverse-workplace/indonesia.

18. Fathina and P. B. Saksono, “Working from Home and Productivity During the Covid-19 Pandemic: A Case Study in the Immigration Division, West Java Regional Office, Ministry of Law and Human Rights Indonesia,” in Tanjungpura International Conference on Management, Economics, and Accounting (TiCMEA), Bandung, 2022.
19. E. Tando and M. A. Adillah, “LEGAL DEVELOPMENT IN TECHNOLOGY INVESTMENT,” Indonesoan Law Journal, p. 2, 12 2022.
20. Porter, Competitive advantage: Creating and sustaining superior performance, New York: New York:Free Press, 1987.