Abstract :

This scientific work provides information about the importance of artificial intelligence in modern media education technologies in institutions of higher education. Artificial intelligence in media education in Uzbekistan offers unique opportunities for students and educators. Initially, artificial intelligence (AI) is employed for personalizing the educational process by adapting learning materials to the individual needs of each student. This contributes to more effective comprehension of the material and improved academic performance.

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Keywords :

Artificial Intelligence, Augmented Reality, educational process, effective comprehension., Institutions of Higher Education, modern media education, software application, Students, Technology, Virtual Reality.

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