Abstract :

This study emphasizes the importance of studies in the readiness of Celuk Village as a tourist village related to the priority of developing creative tourism attractions based on its creative tourism potential, this research uses a qualitative approach through observation, interviews and surveys which are then analyzed using the Analysis Hierarchy Process (AHP). The results showed that the CREATRIP program through the development of creative tourism attraction designs in Celuk village based on the potential and readiness of the village in the form of an AHP model which is a priority is the village tour while the three forms of creative tourism attractions such as: arts and creative events, educational programs, and daily creative activities can be used as a form of supporting tourist attractions in strengthening the brand image of Celuk village as a creative tourism-based silver craft center. The development of the creative tourism attraction design focuses on the socio-cultural dimension that characterizes Celuk village in its development so that it will automatically contribute to the community’s economy and environmental arrangement.

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Keywords :

Attraction, Celuk, creative tourism, Revitalization, silver craft

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