Abstract :

This research was conducted with the aim of gathering information on the motivations of female tourists to make repeat visits to Yogyakarta. Women were chosen as respondents because women are considered to have maturity and make better decisions in their families, as well in tourism activities. The research was conducted using a non-probability sampling model on 100 respondents who had finished their trip. The survey was carried out at tourist entry points such as at tourist attraction locations, railway stations and airports. There are three variables tested, namely Perceived Satisfaction of Cultural Attraction (CUL), Perceived Satisfaction of Natural Attraction (NAT), and Perceived Satisfaction of Shopping and Culinary Attraction (ShoC). Using the classic assumption test and multiple linear regression, the results show that female travellers have the intention of making a return visit (RI) because of the satisfaction factor on cultural tourist attraction (CUL) and the satisfaction factor on shopping and culinary attraction (ShoC). The attractiveness of Natural Attraction (NAT) does not significantly influence female travellers having intention to revisit.

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Keywords :

Attraction, Destination, Female Traveller, Intention, Tourism

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