Abstract :

The short-form video has emerged as one of the most popular social media content among Gen Z and millennials. Generally, video content that does not exceed 3 minutes is considered short-form. So, we conducted a study to determine the relation between the increase in short-form video consumption and a decrease in attention capacity. A questionnaire was sent to Thai and international high school students via a Google Forms link. The questionnaire contained 39 questions, asking participants about their demographic data and short-form video use rate, as well as the attention assessment. On the results, 52% of participants were identified as male and 45% as female. 85% received the top grades (3.5-4.0). Regarding usage, 35% continually watched multiple short-form videos for over 1 hour, and 70% uploaded their videos on the platform at least once. Instagram was the most frequently used among students. The purpose of watching short-form videos included relieving stress (72%), having leisure when feeling bored (64%), and keeping up with trends (39%). Most of them showed average to high attention level in both males and females. Although one-fourth strongly agreed that they wanted to watch short-form videos during the study period, the data analysis revealed no correlation between the use of short-form videos and attention in everyday life. This suggests that everyday life attention in Thai high school students is likely to be affected by other factors.

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Keywords :

attention capacity, short-form video, use rate.

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