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Abstract :
This research focuses on PT PERRO which has encountered challenges in revenue growth and stagnant sales on electric vehicle two-wheeler product. The objective of this study is to identify the factors influencing consumer purchasing decisions and analyze the internal and external business conditions of PT PERRO. The theoretical framework employed in this research encompasses consumer behavior in the purchasing process, market trends, and market penetration strategies to enhance PT PERRO’s revenue.
Keywords :
Business Condition, Consumer Behavior.References :
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