Abstract :

The job landscape has seen substantial changes as a result of the gig economy’s explosive rise, as more and more people prefer to freelance and self-contract. This change impacts employment dynamics and opens up new investment options. Individual investors and policymakers who want to profit from this developing industry must comprehend the elements that affect their investment decisions in the gig economy. The goal of this research study is to present a thorough examination of the variables affecting investment choices in the gig economy. 410 respondents were used in a quantitative method approach for this. The gig economy in the city of Bandung served as the study’s respondents. The extent to which investment knowledge, risk, profitability, and financial knowledge affect investment decisions is examined in this study. The research’s conclusions provide light on a number of crucial variables affecting investment choices in the gig economy. As investors seek for possibilities with the potential for a good return on their capital, investment profitability first comes into play as the component that has the most of an impact. Due to the necessity of using “cold money” when investing, financial knowledge has the second-highest level of influence.The study also discovered that in the gig economy, investment knowledge had the least influence on choices. Despite the fact that research is necessary before beginning to invest. As a result, the researchers suggest a number of ways to improve investment knowledge, including reading articles and listening to podcasts, getting advice from those with experience, and going to investment seminars. All of it is doable for money or for free.

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Keywords :

financial return, gig economy, investing, investment, Investment Decision

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