Title : Collaborative B2B Business Development with Regulator and Universities: A Case Study of Glodon Indonesia

Vol 6 No 7 (2023): Volume 06 Issue 07 July 2023

Article Date Published : 7 July 2023 | Page No.: 4087-4108 | Google Scholar | Crossref doi for this article

Abstract :

Implementation Building Information Modeling (BIM) is aimed to create an effective, efficient and accountable construction process through the application of digital construction technology. This thesis takes PT Glodon Technical Indonesia as a case study, which indicates an empirical study of a company that provides a BIM technology for construction services industry in Indonesia. This study analyzes the role of regulators and universities in the business development of a technology company with B2B (Business to Business) products. This paper discusses the company’s situation, marketing methods, strategic collaboration and market coverage. Then analyzed through the impact of government regulations, strategic cooperation with regulators and capacity building with universities. Lastly, based on an analysis of the goals and options of corporate strategic planning, this study puts forward the strategic direction of business development collaboration with regulators and universities.

Keywords :

B2B, Business Development, Digital construction

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Author's Affiliation

   Bonny Reinhard Immanuel
Master of Business Administration Program, Institut Teknologi Bandung

   Mrs. Dr. Ir. Madju Yuni Ros Bangun, MBA.
Master of Business Administration Program, Institut Teknologi Bandung

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Bonny Reinhard Immanuel, Mrs. Dr. Ir. Madju Yuni Ros Bangun, MBA., 2023

This work is licenced under a Creative Commons Attribution 4.0 International License.

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Collaborative B2B Business Development with Regulator and Universities: A Case Study of Glodon Indonesia. Bonny Reinhard Immanuel, Mrs. Dr. Ir. Madju Yuni Ros Bangun, MBA. , 6(7), 4087-4108. Retrieved from https://ijcsrr.org/single-view/?id=11180&pid=11006

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