Abstract :

This study aims to analyse the effect of performance expectancy, effort expectancy, social influence, habit, and trust on behavioral intention and the effect of facilitating conditions, behavioral intention, and habit on adoption behavior in using Simpeldesa. This variable is a variable derived from the Modified UTAUT 2 Model. Simpeldesa is a digital platform the village government uses with digitization features covering governance, social governance, and commerce processes.

This study uses quantitative research methods with conclusive or causal research types. This research survey used questionnaires with 268 respondents from early adopter users of the Simpeldesa application from the Cibiru Wetan and Pangandaran villages.

The findings from this study are that effort expectancy, social influence, facilitating conditions, and habits significantly affect behavioral intention. Facilitating conditions, habits, and behavioral intentions significantly affect the Simpeldesa application’s adoption behavior. The independent variable with the most significant influence is facilitating condition on behavioral intention, with a t-statistic value of 5.203 and a p-value of 0.000.

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Keywords :

Acceptance, Simpeldesa, Strategy, Technology, Villages.

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