Factors Affecting Investment Decisions of EU Investors in Vietnam

EU investors were present in 18 out of 21 important economic sectors, focusing on manufacturing and processing industry 36.3%, refining and petrochemical 11%, textiles and garments 6.94%, electronics 6.4%, food processing 5.6%, cars and means of transport 5.2%; production and distribution of electricity and gas 20.7%, real estate 11%, information and communication 6.6% (GSO, 2020); contributed significantly to Vietnam’s economic growth. On the basis of that, attracting FDI is a subjective activity of the investee, that is, the investee will perform activities affecting the factors of the investee to increase the attractiveness of the investor. foreign investor. Thus, in order to effectively attract FDI from EU investors into Vietnam associated with the characteristics of each investor, it is necessary to assess the degree of influence of factors on FDI attraction, which is also the factors affecting the decision of EU investors. This study uses an exploratory factor analysis (EFA) model to analyze the factors affecting the investment decisions of EU investors in Vietnam, thereby proposing solutions to enhance the attractiveness of EU investors effective FDI from the EU into Vietnam in the coming time.