Development of Sustainable Business Models through Internal Partnerships Efforts to Expand Consumer Reach

This research was carried out with the aim of developing a sustainable business model through partnerships in an effort to expand consumer reach in the Makassar Modem Warehouse business. This research is a type of development research (R&D) that adapts the 4D development procedure which consists of four stages which include define(definition), design(planning), develop(development), as well disseminate (deployment). Data collection activities were carried out by means of observation, interviews and documentation. The data analysis technique uses qualitative descriptive analysis techniques. The research carried out resulted in recommendations for forms of partnership with environmental, social and economic parties that Gudang Modem Makassar can implement to increase the potential to expand consumer reach.