Assessing Taxpayer Behavior Commitment in Mattering Tax Compliance: The Moderating of Tax Ethics

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This study aims to determine the effect of affective commitment, normative commitment, and ongoing commitment to tax compliance with tax ethics as a moderating variable. This research is quantitative research using primary data. This study’s population is individual taxpayers registered at KPP Pratama Kosambi, Tangerang City, Indonesia. The sampling technique used convenience sampling, which obtained a sample of 100 respondents—collecting data using a questionnaire/questionnaire method. The measurement scale used is the Likert scale. The data analysis technique used in this research is a quantitative data analysis using statistical methods. The statistical method used is Partial Least Square (PLS). The results of this study indicate that normative commitment has a significant effect on tax compliance, while affective and ongoing commitments do not affect tax compliance. Tax ethics cannot moderate the relationship between affective, normative, and sustainable commitment to tax compliance.

A Financial Feasibility Study to Determine the Best Funding Structure for a Total Renovation Project of the Karebosi Field in Makassar

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The objective of this study is to determine the best debt-equity combination to fund the Public-Private Partnership (PPP) project applying the Build-Operate-Transfer (B-O-T) scheme for the total renovation of Karebosi Field in Makassar City, Indonesia. To assess the feasibility of the project, the financial feasibility study methodology is conducted. The study covers an analysis of both external and internal analysis. The external analysis covers the analysis of macroeconomic factors and microeconomic factors utilizing the PESTEL and Porter’s Five Forces framework. The internal analysis is focused on the resources of the project. The SWOT analysis presents the outcomes of both external and internal factors. In addition, the author presents three funding structure scenarios as potential alternatives to fund the project. The funding scenarios consist of three alternatives: scenario 1 of full equity funding, scenario 2 of hybrid funding with a proportion of 50% debt and 50% equity, lastly, scenario 3 of hybrid funding with a proportion of 70% debt and 30% equity. Along with that, the author also considers the operational occupancy scenarios that include worst-case, base-case, and best-case scenarios. The percentages of each of the three scenarios are 40%, 60%, and 80%. Following that, the financial projections are calculated for each scenario, resulting in investment measurements such as Net Present Value (NPV), Internal Rate of Return (IRR), and Payback Period. Finally, a risk analysis is performed to assess the sensitivity of the best funding structure and to identify potential risks. Additionally, the evaluation of risk mitigation is added to enhance the overall effectiveness of the best funding structure.

The findings indicate that the project is feasible, and scenario 3 of hybrid funding with the combination of 70% debt and 30% equity is the best funding structure for the project. In addition, the author performs a sensitivity analysis on the best funding scenario, considering ten input variables. Furthermore, the sensitivity analysis indicates that five variables, namely WACC, assumption of operational occupancy per day, interest rate, soccer field rental rate, and the ratio of operating expenses to revenue, significantly impact the net present value (NPV). Strategies to reduce potential risks are effective marketing and operations, managing occupancy rate volatility using backup strategies, developing new revenue streams, and negotiating long-term rate fixes with lenders.

Therefore, future research can explore the dynamic nature of the external factors that influence the Internal Rate of Return (IRR), Net Present Value (NPV), Payback Period, and Weighted Average Cost of Capital (WACC). Determining the best funding may require ongoing research to assess the effects of market conditions, interest rate fluctuations, and industry-specific factors. Furthermore, explore how input variables like WACC, operational occupancy per day, interest rate, soccer field rental rate, and operating expense ratio to revenue affect NPV.

Propaganda – Term`s Conceptual Delimitations and Evolution

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The use of propaganda to achieve political, military, economic or social objectives is a well-known fact. This practice being encountered since the 17th century among actors on the international scene. For the present article, we propose to analyze the conceptual framework of the notion of propaganda. The conceptual delineation of this element is important to ensure that we use the terms clearly and precisely, avoid confusion and misunderstandings and, at the same time, establish the meaning we assign to them.

Identifying Environmental, Social, and Governance (ESG) Implementation towards Growth and Sustainability: A Case Study at Assisted Micro, Small, and Medium Enterprise (MSME) by Bank Indonesia

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As one of the financial institutions in Indonesia which also has important role in determining the direction of Indonesia Economy, Bank Indonesia currently already assist 1.143 MSMEs within several sectors. Previously known that approximately 59,1% of total assisted MSMEs are dominantly still not adapting the environmentally friendly practice into their business. With the requirement of Environmental, Social, Governance (ESG) implementation within every organization as well as enterprises become necessary since already stated in the provision POJK No. 51/POJK.03/2017. Whereas Environmental is one of the elements on ESG itself. Through the ESG implementation particularly for enterprises, it offers added-value for the business itself. Not only added-value, ESG implementation could also lead to the growth and sustainability which also become important for the enterprises. The research aims to provide portrait/mapping the condition of assisted MSMEs based on ESG elements. Through the literature review, author enrich the rubrication measurement tool of assisted MSMEs with the ESG standard that already used internationally i.e. Sustainable Accounting Standards Board (SASB) and Climate Disclosure Standards Board (CDSB). all of the ESG elements have significant impact on Growth and Sustainability. The result also shown that there is one sub-indicator which comes from Social element regarding pension insurance which has high influence to the assisted MSMEs business but most of the respondent haven’t concerned about it yet. There are other items with high influence to the business but still need to be improved which are leave for employee, health facilities guarantees, diversity and stakeholder support. Other than that, since the dominant of respondent are coming from Processing Industry, the subindicator regarding guarantee for consumer health and safety need to be considered. The result of this research could be the recommendations both for Bank Indonesia and assisted MSMEs which requires special concern for ESG elements if the enterprises want to achieve growing and sustainable business ahead.

Marketing Communication Strategy to Increase Customer Acquisition in Digital Bank: A Case Study PT Bank Sukses Bersama, Tbk

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Digital banks have emerged as a new phenomenon in Indonesia’s financial services ecosystem. Because it uses technology and provides efficient services, the emergence of the digital bank is expected to be a game changer. In 2021, PT Bank Sukses Bersama, Tbk launched the life-centered Sukses Application, which simplifies, collaborates, and innovates financial management. Bank Sukses Bersama’s transformation from a conventional bank to a digital bank aims to increase its business growth and efficiency. However, since its launch, Bank Sukses Bersama has not attained a cost-to-revenue ratio which would be optimal in comparison to its competitors. The research objectives for this study are to evaluate Bank Sukses Bersama’s market segmentation and find opportunities to increase users by reaching more potential markets through new segmenting, targeting, and positioning, as well as to propose a marketing communication strategy for Bank Sukses Bersama in order to increase customer acquisition to maximize the income and improves Bank Sukses Bersama’s performance. This research utilized both primary and secondary sources of data The primary data was collected through questionnaires targeted for 150 respondents of bank customers in Indonesia. The purpose of the questionnaire is to obtain responses from bank customers in Indonesia regarding digital banks in Indonesia, including their perceptions of Bank Sukses Bersama. This research assessed internal and external analysis of Bank Sukses Bersama in digital banking industry. The suggested Bank Sukses Bersama marketing communication strategy proposes an approach for emphasizing the brand’s value proposition, engaging customers through storytelling and personalization, and utilizing digital platforms and collaborations to increase customer acquisition and retention. This strategy intends to position Bank Sukses Bersama as an innovative and trustworthy digital banking solution in Indonesia through integration with the target population and the bank’s fundamental values. The scope of this study is mainly focus on Bank Sukses Bersama as a digital bank. The company’s identity has been concealed for publicity and reasons related to confidentiality.

Proposed Marketing Strategies to Increase Sales of Kira Almond

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In the last five years Indonesia has experienced an increase in gross domestic gross which has a direct impact on increasing public consumption. However, in 2020 there was a change in the consumption patterns of Indonesian people towards food and beverages consumed due to the COVID-19 pandemic. People began to change their consumption patterns to a healthy lifestyle by consuming more nutritious foods and drinks. A noticeable change is the pattern of milk consumption which has changed to plant-based milk. Kira Almond is an MSME company that runs in the field of food and beverages which was founded in 2018. Kira Almond Milk was created to help people who are lactose intolerant, pregnant and lactating mothers, and to support people with a healthy lifestyle. However, during the COVID-19 pandemic Kira experienced sales that tended to stagnate and decline because it could not market its products optimally. This study aims to identify factors that affect brand awareness of Kira Almond and formulate strategies to increase sales of Kira Almond. The method used for data collection is quantitative method and descriptive statistics. Data was obtained from interviews with the owner of Kira Almond, questionnaires distributed to 204 respondents, and literature studies. The use of internal analysis tools such as 4P marketing mix, VRIO, and STP as well as external analysis tools such as Porter’s Power Analysis, PESTEL analysis, competitor analysis, and consumer analysis followed by SWOT and QSPM analysis were conducted to determine the optimal strategy to increase brand awareness and purchase intention of Kira Almond.

Based on the results of the study, Kira Almond can increase promotional activities and placement to increase the company’s brand awareness which will have a direct impact on consumer purchase intentions. In addition, based on the results of the analysis, five alternative strategies are obtained and the preferred strategy is to invest in promotional activities and channels such as social media advertising, partnerships with influencers, or events to increase brand awareness or equal to the W-T2 strategy.

Navigating the Development of Battery Electric Vehicle Business Ecosystem in Indonesia: Business Strategy and Scenario Planning for PLN ICON PLUS

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The Government of Indonesia (GoI) strong interest in developing a robust Battery Electric Vehicle (BEV) business ecosystem in Indonesia has created significant business opportunities for PLN (Perusahaan Listrik Negara), the state-owned electricity company of Indonesia. To push the GoI agenda and seizing the opportunities, PLN ICON PLUS, a beyond kWh subsidiary of PLN, need to define their business strategy in BEV related business comprehensively and thoughtfully. Researchers utilizes a mixed qualitative and quantitative approach, in collaboration with PLN ICON PLUS and Executive Office of the President of Indonesia (KSP RI), to develop a robust business strategy and scenario planning for PLN ICON PLUS. The resource-based view analysis is employed to define the business strategy, while a quantitative approach is used to assess the driving forces of the BEV business ecosystem in Indonesia, enabling the development of scenario planning for the year of 2024. This research reveals that a broad low-cost strategy for open platform BEV dealership business aligns well with the internal capabilities of PLN ICON PLUS and the external conditions of the BEV business ecosystem. Additionally, a scenario planning approach using European nations’ exploration of the New World during the age of exploration analogy is developed to enhance PLN ICON PLUS’s preparedness in navigating the uncertainties of favorable regulations and consumer purchasing power in 2024.

Identifying Human Capital Readiness and Digital Culture toward Employee Performance in Facing Industry 4.0: Case of Pt Perusahaan Listrik Negara Province X

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 The emergence of Industry 4.0 has brought changes and challenges to PT Perusahaan Listrik Negara (PLN). In order to adapt and thrive in this new era, it is crucial for companies to identify and enhance their human capital readiness and digital culture toward employee performance. The performance of employees generally has the potential to enhance the productivity of a company in achieving its goals. However, in the process of transforming and improving employee performance in the era of Industry 4.0, PT Perusahaan Listrik Negara (PLN) faces important challenges, namely the lack of mature employee readiness and weak digital capabilities. This study aims to identify the impact of human capital readiness and digital culture on employee performance in the context of facing Industry 4.0. Industry 4.0 represents a significant transformation in the way businesses operate, driven by advancements in digital technology and automation. The study focuses on understanding how the readiness of employees in terms of skills, knowledge, and attitudes, as well as the organizational culture surrounding digital adoption, influence employee performance in the era of Industry 4.0. The research found will be used to determine which dimensions need to be prioritized in order to enhance the “Amount of Work,” “Punctuality,” and “Quality of Work,” aiming to address the company’s shortcomings in both work processes and systems. Based on the analysis, it is found that Soft Skills, Attitude, Digital First Mindset, Flexibility and Agile, and Data Driven Decision Making are the dimensions with the highest priority. These indicators are crucial factors that require improvement. Based on the research found, the proposed programs as company strategies to improve employee performance include enhancing employee capabilities through seminars and workshops related to digital technology. Additionally, improving the company’s technology is essential to enable employees to operate and apply their work digitally.

The Development of Environment-Based Visual Media to Enhance Learning Outcomes and Student Motivation in Science Course

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Learning media plays a crucial role in education, especially in facilitating student understanding and motivation. In this era of rapid technological advancement, learning media has expanded to include various forms such as audio, visual, and multimedia. To enhance learning outcomes, teaching media needs to be utilized as a source of learning for students, including environmental media as a learning resource. Visual media is expected to improve students’ understanding of ecological theme concepts in line with the intended objectives. This study employs the Research and Development (RnD) method in developing learning media, requiring a suitable instructional model that aligns with the content’s characteristics. The ADDIE (Analysis – Design – Development – Implementation – Evaluation) development model is used in developing the Microsoft PowerPoint tutorial video media. Normality tests for the variables were conducted using the Kolmogorov-Smirnov test. Based on the normality test results using SPSS 15 for Windows and the Kolmogorov-Smirnov technique, the values obtained were (0.120), (0.165), (0.114), and (0.127) with significance values of (0.200), (0.092), (0.200), and (0.200) respectively. When the significance level is set at 0.05, the significance values are more significant than 0.05. Subsequently, hypothesis testing (T-test) was conducted to determine the difference in using environment-based visual media between the control and experimental groups using the t-test formula. The t-test formula was used to determine the difference in students’ critical thinking abilities, both in the SPSS 20 for Windows calculation using Separated Variance, as the data exhibited non-homogeneity of variance. The hypothesis testing results indicate that the samples are non-homogeneous, with a calculated t-value of 6.833 and a significance level 0.000. When the significance level is 0.05, the significance value is much smaller than α. Thus, it can be concluded that environment-based visual media influences students’ learning motivation in the Science subject at grade 5 of SDN Kotakulon 2 Bondowoso. Based on the calculation and data analysis, it can be inferred that the hypothesis testing results support Ha (alternative hypothesis) and reject Ho (null hypothesis), meaning there is an influence between the variable (x) of environment-based visual media development and the variable (y) of student learning motivation.

 

Proposed Employee Retention Strategy as the Form of Employer Branding in an Educational Startup (Case: Vokraf)

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The fast-changing of technology and the impact of COVID-19 pandemic has changed a lot of aspects in the world, one of them is in the field of HRM. Thus, some adjustments are needed to be done by the companies so they can keep up with the industrial trend and demand. Vokraf is one of the educational startups in Indonesia established in 2019 and their products are selling online digital classes. Based on the interview result with the Vokraf’s HR department, there was a great resignation phenomenon happening from 2022 until mid-2023. In 2022 the employee resignation was 24 from 61 employees while per mid-2023, the employee resignation was 18 from 50 employees. This employee resignation somehow has impacted the company’s performance and should be overcome immediately. The author uses some factors that affecting the turnover intention from the previous research to identify what factors that triggering the employee turnover intention at Vokraf. The secondary data and primary data are being used to help the author in mapping and finding out those factors. Secondary data is sourced from 12 exit interview data while primary data is sourced from semi-structured interview with 9 Vokraf’s key informants. The key informants are chosen by using purposive sampling with snowball sampling technique. All the collected data are being analysed using the Interactive Model Analysis by Miles and Huberman (2014). The employee retention strategy will be proposed as the final step and the recommendation to the company to overcome this issue. There are five factors found that affecting the employee turnover intention at Vokraf, they are about career path, job stress, employee compensation, leader-member exchange, and supportive work environment issues. The author makes the employee retention strategy in the form of implementation plan & implication timeline starts from June 2023 – June 2024.