The Impact of Slow and Circular Fashion Concept on Consumers Purchase Intention

/in /by

: Slow and circular fashion concept is a concept that used in fashion industry referring to company or brand that produced clothes in sustainable practices, including reducing waste, extending lifespan of products, and priority responsible manufacture. As the textile manufacture is one of the biggest industry that producing waste, many people start to aware of this problem, especially millennials and gen Z. Many fashion brand are starting to apply sustainability process on their manufacture, including applying slow and circular fashion concept. As a sustainability brand, they tend to use value-based pricing on their pricing strategy, so the price range is middle to high. The brand wanted the value they offer to the consumers is delivered well and they tried to encourage people to be responsible consumers. However, the one who have awareness of environment concern are millennials and gen Z who have middle to low purchasing power. This generation sees the value that sustainability brand’s offer is not appeal to them even though they know the brand mission and vision. This study aimed to identify factors that influence the consumers purchase intention on slow and circular fashion concept. This study using quantitative methods and descriptive statistic as data collection methods. The data were obtained from questionnaire that were distributed to 200 respondent.

Propose an Optimum Stocks Portfolio Using Markowitz Modern Portfolio Theory in Educational Endowment Fund Management (Case Study of XYZ Institution)

/in /by

XYZ institution is a Public Service Agency in Educational Sector, focused on giving the scholarship in master and doctoral programs level domestically and abroad, also in many affiliated researchers funding programs. The effect of granting scholarships and research funding produces an extraordinary output for the country. It was successfully increased the quality level of education in Indonesian society, also with the Indonesian Human Development Index. With a great accumulated amount of asset under management in fiscal year 2023, XYZ institution have a really big opportunity to maximize the investment return and give all Indonesia’s citizens an equal chance of pursuing the higher education.

Markowitz Modern Portfolio Theory (MPT) is utilized to construct an optimal stocks portfolio for XYZ institution. The proposed stocks portfolio seeks to find a combination between high-growth stocks that have the potential to increase in value and stable dividend-paying stocks that provide income stability. The goal is to maximize the overall investment portfolio returns while taking its risk tolerance and investing objectives into consideration. Diversification was done by investing in a diverse range of companies across sectors and asset classes, reducing exposure to single asset risk. The proposed optimum investment portfolio provides XYZ institution a diversified allocation of assets, consisting of a portion in Time Deposits at 36,68%, Government Bonds at 34,10%, Corporate Bonds at 27,21%, and Stocks at 2%, which is constructed in a form of Aggressive Strategy, Moderate Strategy, and Defensive Strategy. The stocks selection resulting the best five stocks composition in Moderate Strategy which consist of BBNI at 20,17%, BJBR at 19,54%, PTBA at 20,15%, ADRO at 19,67%, and INDF at 20,47%, projected could give a return contribution at 6,60% with the lowest given risk of 26,83% from the stocks portfolio and could generate a 7,15% to the overall investment portfolio return.

Marketing Strategy to Increase Brand Awareness: A Study Case on Digital Loan Application

/in /by

Indonesia’s fintech industry has continued to experience rapid growth and will emerge as a key participant in the country’s financial sector by 2022-2023. Fintech is an abbreviation for financial technology, which refers to the use of technology to improve the efficacy of financial systems and provide financial services. Indonesia is an ideal environment for the growth of fintech companies due to its large population and swiftly expanding middle class. The widespread adoption of smartphones and internet access has contributed to the expansion of fintech in the nation. The Financial Services Authority (OJK) has implemented measures to promote innovation, safeguard consumers, and maintain financial stability. These rules have facilitated the operation of fintech firms and attracted investment. In Indonesia, mobile payment solutions are one of the fastest-growing areas of fintech. In banking industries, technology is beginning to transform the banking process from traditional banking to digital banking, in which consumers must deliver through innovative technologies such as mobile and internet banking (Abbasi & Weigand, 2017). This issue may be remedied by the emergence of fintech lending. This was bolstered by the high mobile subscription and internet penetration rates relative to Indonesia’s population, which subsequently presented a tremendous opportunity for fintech lending platforms.

Do Firms Change the Working Capital Management Policy During The Covid-19 Pandemic? Case of Transportation & Logistics and Healthcare Industries in Indonesia

/in /by

This study explores the crucial role of working capital management in balancing profitability and risk for companies. Economic conditions and sector-specific fluctuations in GDP influence working capital decisions. The transportation and logistics industry faced challenges with reduced demand, while the healthcare industry dealt with increased demand and longer payment collection periods during the pandemic. Using panel data regression on healthcare and transportation companies listed on the Indonesia Stock Exchange from 2017 to 2021, the study examines the impact of working capital management on profitability. Findings show significant correlations between working capital components and company profitability in both sectors. Specifically, before the pandemic, Days Sales Outstanding (DSO) positively affected Return on Assets (ROA), while Working Capital Financing Policy (WCFP) had a negative impact. During the pandemic, DSO and Working Capital Investment Policy (WCIP) positively influenced ROA in the transportation sector, while WCFP negatively affected it. In the healthcare sector during the pandemic, both DSO and Days Inventory Outstanding (DIO) positively affected ROA. For Net Profit Margin (NPM), the significance of working capital variables changed during the pandemic in the transportation sector, with DSO negatively impacting NPM, while WCIP and WCFP had a positive effect. In the healthcare sector during the pandemic, WCIP positively correlated with NPM, while WCFP had a negative correlation. Effective working capital management is essential for companies to navigate economic fluctuations and ensure uninterrupted operations.

Proposed Marketing Strategy to Increase Sales of Djakarta Transport Jaya

/in /by

PT Djakarta Transport Jaya faced profit problems five years ago, one of which was the lack of knowledge about the right marketing strategy and limited access to a wide marketing platform. The author conducts quantitative research through surveys and in-depth interviews with new potential market segments that can help PT Djakarta Transport Jaya increase sales in the B2B market. The author also analyzes the factors that can influence the buying interest of new market candidates of PT Djakarta Transport Jaya. The results of this research are expected to be a solution for PT Djakarta Transport Jaya in increasing profits through the implementation of appropriate marketing strategies and optimization of access to extensive marketing platforms. Thus, PT Djakarta Transport Jaya can reach new potential markets and increase its competitiveness in the B2B market. The analysis was conducted internally using: Segmenting, targeting and positioning, Marketing mix, VRIO Framework and Business Model Canvas, as well as external analysis consisting of Porter 5 forces, PESTEL analysis, Competitor analysis and Consumer analysis. The results of the author’s research, PT Djakarta Transport Jaya can emphasize a wide reach to remote areas by upholding the speed and security of shipments on social media platforms. Using social media marketing such as the use of IG ADS, FB ADS and TikTok to reach new consumers by highlighting the completeness of the fleet. Focus on a sophisticated tracking system and service activities carried out by SDM Djakarta transport jaya. Strengthening social media content with interesting topics such as technological innovations such as IoT which is used to monitor the performance and punctuality of vehicle trips to increase customer satisfaction and lastly Keeping prices competitive with competitors in order to attract new customers and retain old customers.

Cytotoxic Test of Ethanol Extract of Bintaro Fruit and Peel (Cerbera odollam Gaertn.) against Artemia salina Leach Larvae

/in /by

Bintaro (Cerbera odollam Gaertn). Plants belonging to the Apocynaceae family have properties such as antifungal, insecticide, antioxidant and antitumor. Bintaro fruit contains alkaloids, flavonoids, terpenoids, tannins and saponins. Bintaro plants are poisonous because they contain alkaloid group compounds which are toxic. This study aims to obtain data and information regarding the toxicity ratio of bintaro rind and bintaro fruit (Cerbera odollam Gaertn.) to Artemia salina Leach larvae by determining the value of Lethal Concentration 50 (LC50). This type of research was experimental with quantitative methods, using Artemia salina Leach larvae. Each extract was divided into 4 concentration groups. In the ethanol extract of bintaro fruit peel, namely at concentrations of 500, 1000, 1500 and 2500 ppm. Meanwhile, bintaro fruit extract at concentrations of 1000, 1500, 2000 and 2500 ppm, each of which was carried out 3 replications with 10 larvae. Data analysis using probit analysis showed that the ethanol extract of bintaro fruit peel (Cerbera odollam Gaertn.) had LC50 = 701.455 μg/mL which was categorized as toxic. Meanwhile, the ethanol extract of bintaro fruit (Cerbera odollam Gaertn.) has LC50 = 1199.5 μg/mL which is categorized as nontoxic.

Proposed Customer Acquisition Strategy for Mobile Banking Application

/in /by

Digital technology has produced numerous benefits and simplified workers. Nonetheless, this exponential growth in digital technology has increased competition, significantly impacting the finance industry. This significant development in banking presented a vast opportunity that had to be carefully analysed and managed, resulting in intense competition among digital banking products such as mobile banking services, which have helped macro, micro, and small enterprises in Indonesia gain access to more convenient financial services. A regional bank owned one of Indonesia’s provinces, launched a successful mobile banking app with revolutionary features that made transaction easier. The bank updated their mobile app in 2022 as part of their ongoing implementation change from a focus on products to one on customers. In response to user feedback, the new version enhances consumer experience in terms of UI UX and other factors. However, once a market-leading application ranked among the top 10 digital banking products in Indonesia, the mobile banking is presently experiencing a decline in the number of app activations and is being replaced by competitors. Additionally, the bank has difficulty measuring the mobile banking’s digital marketing campaigns. Beginning with an internal and external analysis, a customer acquisition strategy was proposed for mobile banking services product utilizing the RACE planning framework and a digital marketing implementation strategy.

Proposed Project Management Maturity: A Study Case of Incinerator Project Delivery in Indonesia

/in /by

An Indonesian waste treatment plant manufacturer company experienced several issues related to delivery project of the product Incinerator. The issues occurred mainly resulted in the project delay and cost overruns, which potentially impacted negatively to the project success. A company performance of running project can be measured in the form of Project Management Maturity analysis, it is can be interpreted as an organization’s capability to manage projects successfully utilizing a standardized practice that has been improved and enhanced through time. The objectives of this research are to identify the root causes of the business issue, assessing the project management maturity of the company, formulate the proposed solutions, and developing the implementation plan.

The assessment of the maturity level is done based on the PMBOK project management knowledge area that relevant to the business issue, namely Project Risk Management, Project Schedule Management, Project Resource Management, and Project Communications Management. The data analysis of this research involves gap analysis and root cause analysis. An analysis that related to the gaps between the existing condition and the next maturity level is conducted to identify the areas of improvement the company need to address. Furthermore, the root cause analysis is conducted to determine the root causes of the business issues.

The result of the data analysis is then utilized to formulate the proposed solution for improvement and the implementation plan. The proposed solutions in this research are to develop a proper risk management practices and documentation, implement scope management, development of project scheduling, and improvement of project team management regarding the development of resource management and communications management.

A Comparison of Indonesian and Dutch Generation-Z Preference Shift from Global Fashion Brands to Locals after Covid-19 Pandemic

/in /by

The covid-19 pandemic which outbroke four years ago has shifted how people live, work, and shop. Governments restrictions have made people develop new habits that can be done from home. Fashion industry as one of the most influential industries in Indonesia, as well as something that was always being traded offline, becomes one of the impacted areas. The less bodily experience of fashion online shopping and more cost-conscious consumers made this industry experienced a dip especially in 2019 and 2020. However, preliminary findings suggest that this condition benefits local fashion businesses which have been operating online since before this problem emerged. Therefore, this study is conducted to investigate the post-covid-19 pandemic preferences of generation-Z consumers regarding local and global fashion brands, focusing on a cross-cultural comparison between Indonesia and the Netherlands. The research aims to understand the factors influencing Generation-Z’s fashion brand preferences and explore potential differences between the two countries. This study is done using quantitative method with online questionnaires tool distributed to a sample of generation-Z consumers from two universities in Indonesia and Netherlands. Then, the data is processed using partial least square-structural equation modelling (PLS-SEM).

Results show that generation-Z of both countries prefer local fashion brands compared to global ones. The difference between the two countries is Indonesian participants emphasize the importance of brands interactivity, while the impact of it to Dutch participants is less significant. The study’s implications highlight the evolving Generation-Z consumer behavior after the pandemic especially the shift of preference to local fashion brands. Understanding these preferences can assist fashion business owners and marketing teams in tailoring their strategies to cater the current needs and values of Generation-Z consumers. Furthermore, the cross-cultural comparison sheds light for fashion business owners who are planning to expand their markets to developed countries with similar characteristics as Netherlands.

A Case of Migraine Treated with Homoeopathy

/in /by

A complex disorder with genetic influences known as migraine causes episodes of moderate-to-severe headaches, most frequently unilateral, and is typically accompanied by nausea, light sensitivity, and other symptoms of a migraine. The Latin word “hemigranea,” which later became part of the Greek language, is the source of the word migraine. Such a term is known as a “migraine” in French. It frequently results in incapacitation and job loss. Attacks from migraines are intricate brain processes that frequently last for several hours to days. 75% of migraine cases are the most common type, which lacks an aura. A 29 year old male arrived at the OPD on 26th OCTOBER 2022, with complaints of Migraine since 1 year. Life situation indicates there is business stress. On asking further about mental and emotional state, he mentioned about his grief about losing his mother and brother 9 years ago. Patient symptoms were analyzed, and prescriptions were made based on the totality of symptoms, i.e., a holistic approach. The medicine prescribed was Nux vom 30C in aqua, which has shown marked improvement. This article describes a detailed case report of a Migraine and the role of homoeopathy in it.