Physical Analysis of Rosella Flower, Beetroot, and Red Fruit for Sausage Colorant

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This study aims to determine the physical analysis of rosella flower, beetroot, and red fruit for sausage colorant based on pH, EC, TDS, and Color L*a*b*. The material used is rosella flower, beetroot, and red fruit which has been dissolved. The method used in this research is experimental laboratory using Completely Randomized Design (CRD) with 5 treatments and 4 replications. The concentration used in red fruit and beetroot is 1% (P1), 3% (P2), 5% (P3), 7% (P4), 9% (P5) and ponceau red 0.1% (P1), 0.2% (P2), 0.3% (P3), 0.4% (P4), 0.5% (P5). Parameters observed were pH, EC, TDS, and Color. Data were analyzed using Analysis of Variance (ANOVA). If the data showed a significant difference, continued with Duncan’s Multiple Range Test (DMRT). The average pH value is 6.73-7.14 on rosella flower, 5.34-5.67 on beetroot, 6.40-6.77 on red fruit; EC value is 2.23-3.13 on rosella flower, 2.40-3.03 on beetroot, 2.65-3.79 on red fruit; TDS value is 66.50-73.00 on rosella flower, 68.25-74.25 on beetroot, 61.50-65.75 on red fruit; Color L* 17.54-18.48; a* 5.26-6.01; b* 0.67-1.06 on rosella flower, L* 36.34-38.08; a* 12.55-15.51; b* 2.68-3.32 on beetroot, L* 18.35-20.17; a* 6.47-10.81; b* 1.71-2.64 on red fruit. The results showed that rosella flower, beetroot, and red fruit had no significant effect (P>0.05) on the pH, EC, TDS, and color. But the beetroot colorant is the closest to the commercial sausage color on brand x.

The Effect of Fear of Missing Out on Buying and Post-Purchasing Behaviour toward Indonesia’s Generation Z Online Shoppers (Case study: E-Commerce Indonesia)

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Some things related to a person’s behaviour and preferences will be linked to his behaviour as a consumer. Technological improvements in this era, such as the internet and social media spread, have become an addiction and formed an understanding that social life is needed. However, unfortunately, what is produced on social media does not all have good results. One of them is the phenomenon of FoMO or Fear of Missing Out. This study aims to get a picture of Consumer Buying and Post-Purchase Behaviour, which in this case is Generation Z shoppers on E-Commerce, as the impact of the FoMO phenomenon. This study uses 14 variables in it, namely social self-efficacy, consumer susceptibility to interpersonal influence, social media addiction, social media self-control failure, novelty seeking, self-esteem, FoMO, the theory of planned behaviour, purchase intention, buying behaviour, and post-purchasing behaviour.  The methodology is quantitative research, with the analysis method used being PLS-SEM with SmartPLS 4.0. Data analysis shows that all indicators and variables are valid and reliable. The prediction accuracy of the existing models is also good. Based on the survey data, most respondents feel that FoMO has affected their lives, with a score of 5-6 on a Likert scale of 6, indicating a high effect. Also, based on the analyzed data from questionnaire responses, four paths have the most substantial influence, buying behaviour towards post-purchasing behaviour, fear of missing out on subjective norms, purchase intention on buying behavior, and consumer susceptibility to interpersonal influence on FoMO.

Welfare Packages and Staff Performance in Polytechnics in Anambra State South East, Nigeria

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 The study examined welfare packages and staff’s performance in selected polytechnics in Anambra state, Nigeria. It identified the types of employee welfare packages that are being enjoyed by staff of the polytechnics, it explored into the relationship between welfare package and staff’s performance, and  determined ways in which adequate employee welfare can enhance the performance of  staff of the selected polytechnics in Anambra state. A descriptive survey research design was adopted. The study was guided by three research questions. The population of the study consisted of 1,600 Academic and Non-teaching (non-academic) staff of Anambra state Polytechnics Mgbakwu, Federal Polytechnics Oko, Grundvig Polytechnics Oba.  A sample size of 280 was obtained from the population using Borg and Gall’s formula. Data was collected from primary and secondary sources. A questionnaire structured on 5point Likert scale was used for data collection. The data collected was analyzed using percentage count, frequency and mean based on data related to the research questions and the Pearson Correlation. The results of the study showed that the employee welfare packages enjoyed by the staff of the selected polytechnics in Anambra state are Educational promotion programmes, Capacity building Programmes and Subsidized transport fare. The study revealed that adequate employee welfare packages could enhance staff performance by promoting staff job commitment and satisfaction as well as enhance productivity and efficiency in the utilization of resources. The study recommended that there should be continuous provisions for staff welfare packages such that could be so motivating to increase work morale and increase employees’ work efficiency among staff of Polytechnics in Anambra state.

Credit Risk Research on Chinese Real Estate Enterprises Based on Modified KMV Model

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This paper first analyses the current situation of credit risk in China’s real estate industry, and then compares the traditional and modern credit risk measurement models. On this basis, the KMV model is selected, and the artificial intelligence model Genetic Algorithm (GA) and GARCH model are introduced to improve the accuracy of the KMV model. Secondly, the annual financial data and stock trading data of 24 real estate listed companies for 2018 – 2022 are selected for empirical research. By analyzing the total default distance of the 24 companies and the actual economic development of China, it is proved that the results of the GA-GARCH-KMV model are 8% more correct than the classical KMV model, which indicates that the model has better applicability.

Antecedents Affecting Behavioral Intention Involving UTAUT Variables, Internet Shopping Anxiety, Herd Behaviour and Covid-19 Fear (Empirical Study on Online shopping Users in Bandung City)

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This study aims to measure the influence of behavioral intention involving UTAUT variables, Online Shopping Anxiety, Herd Behavior, and COVID-19 Pandemic Fear on online shopping users in the city of Bandung. The research method employed is quantitative, used to test the cause-and-effect relationships among variables that form the structural equation model. This is done using empirical data collected through a survey with a five-point Likert scale for 23 questionnaire items. The indicators of each variable obtained from the survey data were tested for validity and reliability. The data was collected from 331 respondents who are online shopping users in the city of Bandung. The collected data were analyzed using SmartPLS 3.2.9 software. The results of this study show that Performance Expectancy has a positive influence on Behavioral Intention, Facilitating Conditions have a positive influence on Behavioral Intention, Internet Shopping Anxiety has a negative influence on Behavioral Intention, Imitating Others has a positive influence on Behavioral Intention, Discounting One’s Own Information has a positive influence on Behavioral Intention. Moreover, COVID-19 Fear has a negative influence on Imitating Others, and COVID-19 Fear has a positive influence on Discounting One’s Own Information.

Commercalization of Sun-Based Fishing Lights to Improve the Fisherman’s Economy in the Horse Area, East Java, Indonesia

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Fish Light is an innovation that uses solar panel lights with fishing techniques that have advantageous properties where fish are drawn to optical light stimulation in aids like lighting from lamps with electricity produced by Fish Light products so that fish catch fish more readily. reach out, gather, and seize. The goal of the project is to provide fishermen with the technology and catch maps they need to capture fish at a reasonable cost. Another objective of this research is to foster an entrepreneurial spirit to provide independent revenue for the University of Jember. It is envisaged that this would enable fishermen to replace energy sources from lights, which have an effect on boosting the income and profits of fishermen. Utilizing cutting-edge research and development techniques, the Horseshoe Area uses interviews, documentation, and light fish production to meet fishermen’s demands. Fish Light is produced using cutting-edge research and development techniques for fisherman in the Horseshoe Area, with interviews, documentation, and manufacturing tailored to their needs. Applying the findings of the Fish Light innovation research is quite doable. They can provide for the demands of fishermen in a sustainable and ecologically responsible way. The Fish Light device has undergone successful testing for its utility on fishermen in Muncar Village. The product is prepared for widespread usage and commercialization. Through a product resonance program that goes straight to fishermen in the Horseshoe Area and digital commercialization via a marketplace, the light fish product commercialization scheme is carried out. Using the right technology to raise the value of natural resources and boost the livelihood of fisherman Fish Light promotes SDG 7: Providing everyone with access to cheap, ecologically sustainable energy.

The Influence of Reading Habits and Vocabulary Mastery on English Writing Skills

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The purpose of this research is (1) to determine the influence of reading habits and vocabulary mastery on the English writing ability of high school students in East Lampung Regency. (2) to determine the influence of reading habits on the English writing ability of high school students in East Lampung Regency, (3) to determine the influence of vocabulary mastery on the English writing ability of high school students in East Lampung Regency. This study is a survey conducted in high schools in East Lampung Regency during the academic year 2020/2021. The sample consisted of 85 randomly selected students from several public high schools in East Lampung Regency. Data collection was carried out through questionnaires. Data analysis included descriptive statistics, validity tests, reliability tests, and multiple regression analysis. The research results indicate that (1) There is a significant combined influence of reading habits and vocabulary mastery on the English writing ability of high school students in East Lampung Regency. This is evidenced by the obtained significance value (Sig.) of 0.000 < 0.05 and the computed F-value of 14.573. (2) There is a significant influence of reading habits on the English writing ability of high school students in East Lampung Regency. This is evidenced by the obtained Sig. value of 0.000 < 0.05 and the computed t-value of 3.779. (3) There is a significant influence of vocabulary mastery on the English writing ability of high school students in East Lampung Regency. This is evidenced by the obtained Sig. value of 0.008 < 0.05 and the computed t-value of 2.705.

A Comparative Analysis of the Most Prioritize Five Bold Moves Strategy in Telkom Indonesia

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Telkom Indonesia is a state-owned telecommunications company in Indonesia that operates in the telecommunications industry. As a digitally transformed telecommunications company, Telkom needs to be agile in facing the dynamics of the industry. Telkom Indonesia has launched Five Bold Moves, which are five major strategies, to become a world-class telecommunications (telco) company. In general, these five major strategies are implemented by investing in telecommunications infrastructure and digital platforms in a balanced manner to meet shareholder aspirations and address industry challenges, such as the sustainability of Telkom’s business in the future and improving the company’s valuation and profits.

The objective of this research is to determine the hierarchical structure of criteria, sub-criteria, and key alternatives in the selection of the Most Prioritized Five Bold Moves Strategy in Telkom Indonesia. This study employs the Analytic Hierarchy Process (AHP) method with the assistance of the Expert Choice application. The research subjects are employees of Telkom Indonesia, and the number of participants in the study is 31.

The results of the research indicate that competitive advantage and strategic are the main criteria for selecting the Most Prioritized Five Bold Moves Strategy in Telkom Indonesia. And for The main alternatives indicate that “fixed and mobile collaboration (FMC)” and “data center Co” have a dominant influence in the hierarchy structure. The suggestion that the researcher can convey related to the results of this study is to add alternatives to similar research and combine the Analytic Hierarchy Process method with other Multi Criteria Decision Making techniques enabling decision-makers to make informed choices regarding their implementation. This research contributes to the strategic management literature by offering a comparative analysis of Telkom Indonesia’s five bold moves strategies using the AHP model. The findings provide valuable recommendations for Telkom Indonesia’s management team and serve as a basis for further research in the field of strategic decision-making in the telecommunications industry.

 

The Influence of Interactivity and Ephemerality of Instagram Advertisements in Shaping Perceived Value and Behavioral Intention

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Instagram stands out as a prominent platform, offering companies a valuable space to promote their offerings to a vast and diverse audience. To capture consumer interest, Instagram advertisements now incorporate innovative interactive features and ephemeral effects, enhancing their appeal and engagement. The objective of this study is to examine the influence of interactivity and ephemerality of instagram advertisements in shaping perceived value and behavioral intention. A quantitative research approach was employed in this study. Data from 239 participants were gathered through an online survey and analyzed utilizing SmartPLS 3.2.9 software employing Structural Equation Modeling. The findings indicate that the interactivity and ephemerality of Instagram Stories advertisements significantly influence three types of perceived value such as utilitarian, hedonic, and social value among female consumers of the fashion brand HeyLocal. Furthermore, these perceived values motivate positive behavioral intentions such as the intention towards social media activities, online search, and brand purchase. In contrast to social value, it was found that utilitarian and hedonic value do not directly impact brand purchase. In addition, our research revealed that consumers’ purchase decisions can be reinforced through their engagement in social media activities and online information search.

The Effect of Social Media Marketing Activities on Brand Loyalty and Willingness to Pay Premium Price: Brand Equity as Intervening Variable and Income Level as Moderating Variable

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Currently, the Indonesian society cannot be separated from the need for the internet, which serves various purposes to facilitate their daily activities. The internet is used for accessing information, communication, education, entertainment, as well as business needs. By the end of 2022, the internet was predominantly used for exploring social media and streaming video. One of the companies that provides video-on-demand (VOD) streaming services popular among the Indonesian population is Viu. Viu utilizes marketing activities through social media, including on TikTok. This study intends to investigate the influence of social media marketing activities (SMMAs) on brand loyalty (BL) and willingness to pay premium price (WPP), with brand equity in terms brand awareness (BA) and brand image (BI) as a mediating factors and income level as a moderating factor. The research adopts a quantitative method with a causal approach. The population for this study comprises all followers of Viu’s TikTok account and Viu users. Purposive sampling, a sample selection technique based on specific considerations, is employed. Data collection is conducted through online questionnaires via google form. The data analysis technique utilized in this study is SEM-PLS using SmartPLS 3.2.9. The research findings indicate that SMMAs have a positive and significant influence on brand awareness and brand image. Brand awareness does not affect brand loyalty and willingness to pay premium price. However, brand image has a positive and significant influence on brand loyalty and willingness to pay premium price. Brand loyalty has a positive and significant influence on willingness to pay premium price. Brand awareness does not mediate the relationship between SMMAs and consumer willingness to pay a premium price, but brand image mediates this relationship. Furthermore, income level strengthens the relationship between brand loyalty and willingness to pay premium price.