Proposed Marketing Strategy for Sales Increase for PT Aino Indonesia

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Tourism is one of the key drivers of the Indonesian economy, and the B2B (business-to-business) segment is a critical component of the tourism industry. A 2019 report by Indonesia Investments summarized that President Joko Widodo of Indonesia emphasized that the tourism industry should become the biggest industry in Indonesia in terms of foreign exchange earnings at the time. Indonesia with its huge number of islands (more than 17.000 islands) has so much potential ranging from beautiful beaches and countryside, flora & fauna, diving spots, wildlife, culture, culinary, historic relics as well as vibrant city life. Its inability to be able to realize its full potential and exploit it is the challenge for Indonesia to grow.

Aino Indonesia is a B2B company focusing on internet technology and creates solutions for different industries, one of which is the tourism ticketing system. Aino as an innovation technology company realizes that the world’s challenges during pandemic are getting higher, therefore always creates the latest innovation to provide the best value for clients. Currently, Aino has not achieved its annual revenue target. With the case in mind, Aino needs a marketing strategy to increase its sales revenue. The investors of the company are expecting Aino to reach its promised revenue projections as there will be a huge change of the government and political structure in future years that might be a huge obstacle.

The results of the study show Aino Indonesia require the development of the right strategy to maximize all internal and external aspects. On internal factors, Aino Indonesia has advantages ranging from customized product development, multi apps linked environment, university network, multiple offices, salespeople with personal connections, product team experiences, and payment gateway license from Bank Indoensia. While in the external factors, Aino Indonesia has a great opportunity by looking at the increase in tourism trends in Indonesia, increase of spending ability of local people, increase in ability of using technology and ticketing system, supporting legal influences from the government, and little impact to the environment due to less paper being used to create a ticketing gateway. Therefore, Aino Indonesia needs the right strategy to increase its sales.

Proposed Marketing Strategy for Dairy-Free Coffee Shop in Jakarta (Case Study: Mad For Coffee)

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The coffee industry in Jakarta is a thriving and dynamic market, with a large number of coffee shops, cafes, and restaurants serving various types of coffee and snacks. After the COVID-19 pandemic, the plant-based lifestyle is becoming increasingly popular in Jakarta. More and more people in Jakarta are choosing to adopt a plant-based lifestyle, either for ethical, health, or environmental reasons. Along with that, the market opportunity for dairy-free coffee shops in Jakarta is significant and growing. Many consumers in Jakarta are looking for healthier, more sustainable, and ethical food options, and dairy-free coffee shops cater to these needs. Mad for Coffee is one of the players in the coffee shop business, with their unique selling proposition as a dairy-free coffee shop. It is owned by one of the famous influencers in Indonesia, who is a vegetarian and also has a vegan community. With a huge number of competitors, Mad for Coffee needs to increase their market awareness and sales to make the business sustain for a long period of time. Based on the external analysis, the author found the coffee industry has intense competition. Competitors not only come from other dairy-free coffee shops, but also from regular coffee shops because they also provide a variety of dairy-free milk options. Moreover, from the internal factor, Mad for Coffee are not utilizing the power of their famous owner and their friends to help promote or to build partnerships or to collaborate with their coffee shop. From internal and external analysis in Mad for Coffee, then the author obtained SWOT analysis. From SWOT analysis, the author found that Mad for Coffee lacks marketing programs such as special discounts or loyalty programs to retain customers. Also, their social media contents are not really exposing their products and their strong branding as a dairy-free coffee shop. From matrix TOWS analysis, the author proposed several alternative marketing strategies that can be implemented by Mad for Coffee. Those alternatives are improving promotion by representing several strong points on Mad for Coffee and ads placement in social media, collaborating with influencers, community and media, developing loyalty programs and product promotion, and improving facilities and human resources in Mad for Coffee.

Cultural and Cybernetic Control Matter Corporate Sustainability: The Role of Strategy

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This research study explores the relationship between cultural and cybernetic control, cost leadership strategy, differentiation strategy, and corporate sustainability. Utilizing a quantitative methodology, data is collected from a diverse sample of companies representing different industries in Indonesia. Validated questionnaires are used to measure cultural control, cybernetic control, cost leadership strategy, differentiation strategy, and corporate sustainability performance. The collected data is analyzed using statistical techniques such as regression analysis or correlation tests to examine the connections between the variables. The findings of this study will enhance our understanding of how cultural and cybernetic control mechanisms, in conjunction with cost leadership and differentiation strategies, influence corporate sustainability. The outcomes will provide valuable insights and recommendations for organizations aiming to improve their sustainability practices and optimize their competitive strategies.

Streamlining Administrative Tasks in Old Age Homes: An Android Application for Efficient Management

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This paper aims to give a participatory evaluation of a real application that was put into action in a free-standing senior community. Residents assisted the research team in developing and implementing the first stage of a project that was created to help old people in place and maintain functional independence by using the participatory assessment process. We selected some NGO’s, all of whom gave us the go-ahead to set up the application. The data were generally well received by the locals, who did not feel that they interfered with their daily lives. There were three stages to the adoption and acceptance of the sensors: familiarisation, adaptation and curiosity, and full integration.

Proposed Project Management Development for AMA Group

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The research aims to improve AMA Group’s project management to address project delays and identify the root causes. It uses PMBOK as a problem-solving approach, utilizing expert judgment and historical data to identify root causes and assess project management aspects. The root cause of project delays is related to project scope, schedule, and resource management. Work Breakdown Structure (WBS) and Critical Path Method (CPM) are recommended tools for project scope management, scheduling, and resource management. These techniques enable effective change control, comprehensive scope planning, realistic schedule planning, streamlining workflow processes, addressing labour shortages, and regularly reviewing and improving project structures and processes. By integrating these tools, AMA Group can mitigate potential delays and enhance project efficiency.

Repair, Reused and Recycle as a New Business Model for Furniture Enterprise in Indonesia to Support Sustainability Program: Case of Oo-Furni Furniture Enterprise.

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This research aims to study about the condition of furniture business on MSME (Micro Small Medium Enterprise) in Indonesia by case study is Oo-Furni as knowledge to build the correct strategy for new business which has decreased the sales trend due to tough competition. Furthermore, the furniture industry in Indonesia has problem with sustainability which is related to environmental. The two problem issues are decrement the availability of raw material and waste from furniture used. The analysis has conducted in this research with internal analysis and external analysis. The internal analysis was consisting of the sales trend, general capital & profit data and SWOT. The external analysis was consisting of customer perceptions, porter five forces, PESTEL. The data has been retrieved from primary data and secondary data. The analysis results   have been followed up by Business Model Canvas to build new business model and the marketing mix strategy. The recommendation for new business model to growth and survive over long time was repair, reused and recycle.  The new marketing strategy for new business model was developed to increase the sales of Oo-Furni.

Scoping Review on Impact of Covid-19 Pandemic on Physical Activity in Older Adults

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Corona virus disease 2019 (COVID -19) is highly contagious disease caused by a new corona virus that first appeared in Wuhan, China and was dubbed SARS-CoV-2. Physical activity lowers the risk of numerous chronic diseases and extends life expectancy. The number of older persons suffering from mental illnesses has risen dramatically in recent years around the world. Depression and anxiety are common mental disorders among older persons, and because of their serious implications, they should be considered a public health issue. Physically active lifestyle can help them cope with the psychological stress and drastic lifestyle changes that come with social isolation. The perceived comfort and attractiveness of environmental settings appear to play another important role for older persons in terms of their sense of security towards their own body and the environment. As we all know, a variety of factors such as environmental and social factors can have an impact on the physical and psychological health of the elderly, causing anxiety, depression, and loneliness. In order to overcome these symptoms, physical activity plays a critical role.

The Effect of Work Stress and Work Values on Turnover Intention of Generation Z Employees in Call Center Company (Case Study of PT ABC in Java, Indonesia)

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A various of previous research have found that different generation has a positive and negative traits. Generation Z is a generation that born between 1995 and 2012. Generation Z have distinct qualities including the need for convenience, are watchful and worried about their emotional, physical, and financial safety, and also have a realistic view of the importance of their profession. There has been found a high turnover rate of the Generation Z. Employees in a call center interact with customers over the phone or through other technological devices. Because of the constant interaction with angry customers seeking information, support, and help, working at a call center can be difficult. This exposes the customer service representative to a range of stressful circumstances and negative feelings. The employees experience work related stress and are emotionally exhausted, and tend to express themselves by increasing their intention to leave the company. The main issues in many call centers include a high employee turnover rate, which is believed to be as high as 40% annually also it is believed that many contact centers face is a high employee turnover rate that is higher than any other industries.

PT ABC is a focused company specializes in outsourcing business process management with a call center business which is part of BPO or Business Process Outsourcing. The business emphasis is one of the PT ABC has held for a very long time. Based on the interview with HR Support of the PT ABC in Bandung, the TAM division is the division that consider with the most and the highest employee turnover rate compared to other divisions and the majority are the young employees, every month turnover is found in the division, one of the reason stated by the HR Officer is that the factor of the turnover probably due to the workload. This research was made using a quantitative method and random sampling that have been conducted in April 2023 in PT ABC in Java, Indonesia. Based on the previous research this research assumes that work stress and work values affecting turnover intention of the Generation Z, this research conducted to prove that the assumption above is right. Data collected in this research was using interview and the measurement scales used are work stress and turnover intention scale adapted by Agustina (2022) and work values scale by Sulistiobudi & Hutabarat (2022), which have been tested using validity and reliability. This research is analyzed using multiple linear regression using SPSS 25 to determine the effect of the variables. Based on the results of the data processing, there is social dimension of work value, leadership attitude and organizational structure of work stress dimensions that impacted to Generation Z employees in PT ABC. This research contributes to understand the Generation Z characteristic in the work environment. It also contributes and helps how company handle the employees especially the Generation Z. Author recommends that next researcher that using other variables in the company to broaden and deepen the researchs of Generation z in the call center.

Effect of Mother Knowledge and Household Food Security on Anemia of Pregnant Women (Study in North Buton Regency)

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Background: Anemia in pregnancy can cause disruption of pregnancy continuity, disruption of the birth process, disorders during the puerperium, and disturbances to the fetus. World data shows the prevalence of anemia in pregnant women is 41.8% with a maternal mortality rate due to anemia of 303,000 people or around 216/100,000 live births. This study aims to analyze the determinants of anemia in pregnant women in North Buton Regency.

Method: This study used a cross-sectional design. The population in this study were all pregnant women aged <21 years who came to check their pregnancies at all Health Centers in North Buton Regency in January 2023 as many as 97 people with a total sample of 77 people who were taken using the proportional sampling technique.

Results: The research data was analyzed using using the chi-square test. The results showed body mass index (p-value = 0.002), food consumption level (p-value = 0.023), food security (p-value = 0.002), adherence to consumption of Fe tablets (p-value = 0.002), knowledge (p-value = 0.827), income (p-value = 0.015).

Conclusion: It can be concluded that body mass index, level of food consumption, food security, consumption of Fe tablets, and income are related to the incidence of anemia in pregnant women, while knowledge is not related to the incidence of anemia in pregnant women.

Proposed Marketing Strategy to Increase the Awareness of Bulan Imunisasi Anak Nasional (BIAN) in Bandung City

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Bulan Imunisasi Anak Nasional or BIAN is an Health Ministry of Republic Indonesia program that aims to enhance the children’s health by immunize them with a mass Complete Immunization and Follow-Up Immunization in Indonesia especially for the children that did not have immunize yet since the pandemic in 2020. Bandung City which is included in West Java Province has the lowest coverage of BIAN Immunization among the other City/Districts in West Java.

This research is aimed to figure out what factors affected the low coverage of BIAN Immunization in Bandung City and analyze the situation regarding the field report in the implementation phase and how to solve it by applying better strategies in upcoming BIAN events. The analysis that was conducted are External and Internal Analysis to find what factors that related to the issue. In the External Analysis, the author uses Customer Analysis, Stakeholder Analysis, and PESTEL Analysis to indicate any external factors that affected the low coverage of BIAN Immunization. In the Internal Analysis, the author uses Tangible Analysis, Intangible Analysis, and Interview Data from stakeholders that hold the event. There are several findings in External and Internal Analysis especially in Advertisement and Public Relation became the strong factor that affected the main issue because of low awareness of the target audience. From several analyses and the findings, there are four proposed strategies to increase the awareness of the target audience to participate in the event to enhance the coverage of the immunization in Bandung City. The first one is improvement in Public Relation strategy that needs to be more organized and comprehensive especially with external parties. The second strategy is improvement in Advertisement strategy, especially in social media activation and Advocacy Advertisement. The third strategy is collaboration with brands that have a strong family image in the health sector. The fourth strategy is initiation in having Key Opinion (KOL) as the face of BIAN in Bandung City. In academic recommendation, the next author should consider the current situation of the target audience especially in their awareness towards the event and the current coverage of the immunization.