Proposed Business Strategy for PERUMDA BPR Bank Sumedang to Face Digital Banking Transformation

/in /by

The existence of the COVID-19 pandemic has created uncertainty, which can threaten a bank’s ability and capacity to achieve its objectives. The development of digital technology during the COVID-19 period brought a shift in the behavior of people who tend to spend a lot of time using cellphones in cyberspace, including accessing all banking products, whether making transactions, saving or borrowing. This condition is a challenge for BPR in Indonesia including Perumda BPR Bank Sumedang to follow the wave of change towards digitalization that is happening in the banking industry.  Furthermore, the challenges that are being faced by Bank Sumedang due to the disruption of financial technology is the decline in credit customers every year.

The decline was very significant within a period of 4 years, while the biggest profit of Bank Sumedang was obtained from interest on customer loans. The methodology used is descriptive research using primary data (in-depth interviews and surveys) and secondary data via internet resources. This research is descriptive to explore the problems that exist in Sumedang Bank by analyzing the internal and external factors of the company.  Furthermore, the tools that will be used in chapter four are SWOT, EFAS, IFAS, SFAS and TOWS Matrix. Based on the result that has been formulated, the author will use WO strategy because it has the highest score by Capitalizing on Opportunities to Reduce Weaknesses.

Battle of Bootcamp: Analyzing Factor Affecting Customer Satisfaction and Continuance Intention in Coding Bootcamp Industry Indonesia

/in /by

Indonesia should be ready to face the technological transformation to become Society 5.0. The technological expansion has fueled concerns traditional institutions will not be able to produce enough graduates with digital skills the economy demands. This has led to the emergence of Education technology (EdTech), particularly a new kind of vocational training namely Coding Bootcamps. This research is intended to explore the determinants of students’ satisfaction in Coding Bootcamp platform in Indonesia. Three independent variables were being analyzed which are User Behavior on Coding Bootcamp Program (UB), User Experience (UE), and User Motivation (UM) to User Satisfaction (SAT). Then, User Satisfaction tested as mediating variable between the three independent variables to Continuance Intention (CI). Single, Multiple Regression along with Sobel test were conducted to analyze 262 questionnaire participants. Research resulted Satisfaction is significantly predicted by UB & UE. Then, Satisfaction have a significant relationship with CI. In accordance to Sobel test result, SAT significantly mediate the relationship between UB & UM to CI. Motivation is not found to be a significant variable in this research. Bootcamp models, however, have the potential to disrupt higher education and fundamentally alter the nature of education and training if they are successful in meeting the customer needs.

Proposed Marketing Strategy for Initiation Development and Increase Sales Performance of CV Jonifer Embroidery

/in /by

Textile activities continue to expand their role along with the times and technology, not only for the purposes of art-culture and clothing needs in a limited environment, but this activity already be used as a source of income. One of the businesses engaged in the field of Textiles and Textile Products is Jonifer Embrodiery Convetion. This company is one of the pioneers in the convection business in Padang and has been operating for 12 years. The problem the company is currently experiencing is a decline in sales from 2021 to 2022. Therefore, this research will focus on finding the main problems related to Jonifer Embroidery’s internal and external conditions to create a marketing strategy using the SWOT Matrix which is then formulated through the TOWS Matrix and produce a new marketing strategy for the Jonifer Embroidery. The proposed marketing strategy consists of cooperating with companies or communities, providing product guarantees to maintain customer trust, optimizing business websites for promotional media, product innovation, marketing using social media, creating customer loyalty programs, making attractive banners, offering several promotions sales, and selecting Key Opinion Leaders (KOL).

The Relationship between Human Capital Readiness in the Era 4.0 and Digital Culture towards Employee Performance: A Case Study of Unit X in PT Telekomunikasi Indonesia

/in /by

The present Industrial Revolution 4.0 will impact many aspects of human functioning. Companies in the sector must develop staff industry 4.0 knowledge and proficiency. Knowledge, abilities, and values found in human capital can be exploited to gain a competitive advantage. Strengthening digital culture is one of the elements that is thought to promote Telkom Group’s digital transformation, which is now taking place as it transitions from a telecom firm to a digital telco. The company’s corporate culture has an impact on how well its personnel perform. Performance among employees can be raised through a flexible and supportive business culture. SPSS 26 was used to process the quantitative research approach used in this study. The outcomes have a favorable and considerable impact on staff productivity and human capital preparation in the 4.0 era.

Proposed Design of Performance Management System for Business-to-Business Information and Communication Technology of State-Owned Enterprises in Indonesia

/in /by

As the market competition for ICT products and services for businesses continues to increase, ICT B2B companies are expected to improve their performance in order to win market share. Design and implementation of Performance Management Systems (PMS) are essential components of management control systems for providing the best business solutions. This research proposes a modification of the Malcolm Baldrige Criteria for Performance Excellence (MBCfPE) and Knowledge-Based Performance Management System (KBPMS) frameworks for ICT B2B, given that MBCfPE is utilized for assessing performance excellence in SOEs. The design of the framework incorporates three perspectives: organizational results, internal process, and resource capabilities. According to the research, there are a total of x performance indicators. Using correlation analysis of historical performance indicators to determine the relationship between indicators. The weighting of the performance indicators is based on the scoring reference from MBCfPE. Therefore, the modification of KBPMS design with MBCfPE-based scoring provides an excellent depiction of the performance of B2B ICT at Indonesian SOEs.

Indonesian Beauty Vloggers’ Use of English and Its Influence towards its Viewers’ Purchase Intention

/in /by

Vlog or video blog is now booming along with the existence of YouTube. In Indonesia, YouTube is a third rank of most visiting website in Indonesia (https://www.alexa.com/topsites/countries/ID). This social media platform is advantageously employed to filming the actions which are easily accessed by public and it offers free video hosting which means vloggers may post unlimited videos without paying web hosting fees. Some vloggers perform videos for fun while others display for revenue generating through advertisements. Westenberg (cited in Subramani & Rajagopalan, 2003:302) mentions that YouTubers are influential in encouraging trial and adoption of new products and services. In line with Westenberg’s idea, Edward (2011:11) adds that “interactive advertising can be targeted in more sophisticated ways than print ads, we must recognize that power of social media as means of persuasion is far beyond that of another vehicle in which to serve advertising.” These two complementary propositions interest the researchers to conduct a deeper investigation about some vlogs on YouTube with the other variable of parameter, English use. The use of English gives efficacious consequence on advertisements. Biswal (2009:32) strongly mentioned that the use of two languages attracts consumers. Thus, capturing the four Indonesian beauty vloggers, assorted by the two who frequently insert some English codes and the other two who rarely interpolate them, as the object of research, this current investigation examines its use and influence towards viewers’ purchase intention. Questionnaire as helpful instrument is going to be delivered to viewers to see their purchase intention based on the indicators proposed by Schiffman and Kanuk (2009). The result shows that English codes do not significantly influence the viewers’ purchase intention. Viewers prefer beauty vlogs which are variously performed (not monotonous), humorously presented, and politely language-used. Besides, the content of the vlogs should be novel and honest.

Impact Investment Assessment methodology for Early-stage Start-up Investment Screening

/in /by

Over the next five years, Indonesia is expected to absorb an estimated USD 23 billion in impact investments which could be materialized in the form of a Public-Private Partnership (PPP), and one of the beneficiaries of foreign investment is a start-up company. It is estimated that Indonesia will create thousands of potential start-ups that will disrupt the economy of Indonesia. As a developing country brimming with high potential growth, among its vast youth population, there are millions of entrepreneurs with brilliant ideas that may benefit not only themselves but also society.[13] One of the steps for investing in impact investment is screening and scoring the ESG and SDG Alignment using standardized and tested methods created by accredited international institutions. Start-ups that are still in the early-stage phase are rather very difficult to be assessed using the  currently available global standard methodology, therefore making early-stage start-ups out of reach for Impact Investment and early-stage start-ups have a high potential in multiplying their valuation to drastically increase venture capital profits, creating an assessment tool that is necessary to eliminate the lost opportunity. Venture capital requires an assessment tool for their investment process, especially for early-stage start-ups. Currently, there are yet such scoring methodologies or standards that are suited for Indonesian early-stage start-ups. Many start-ups in their early don’t have adequate resources to implement an ESG framework or commit to any SDG alignment by applying established international ESG frameworks and standards. But there are few start-ups that commit to ESG and SDG Value to their business model that create social and environmental impact while profiting as a business. The objective of this research is to create an Impact Investment assessment tool based on ISS ESG impact rating and MSCI ESG SDG alignment assessment methodology that will be adjusted for Indonesian early-stage screening purposes and to be implemented in Venture capital preliminary in the business process.

Formulation of Compressed Lozenges from Decaffeinated Arabica Green Coffee (Coffea arabica L.) Bean Extract as Immune Booster

/in /by

Global public health issues include emerging and reemerging viruses. The most recent cause of COVID-19 is the severe acute respiratory syndrome coronavirus (SARS-CoV-2). The main goal of current medical research is the creation of new, affordable, and effective anti-COVID-19 medications. The immune system regulates coronavirus infection in the human body. The current study explores the relationship between antioxidants and the immune system’s ability to fight off infections and the pathogenicity of the coronavirus. Arabica coffee contains chlorogenic acid, which is efficacious as a contributor to antioxidant and antiviral activity. But arabica coffee also contains caffeine, which can cause ulcers in people who do decaffeination using dichloromethane solvent to reduce levels of caffeine. The objective of this study is to create Arabica coffee seed extract compressed lozenges as an antioxidant to boost the immune system. Arabica coffee extraction is done by Soxhletasi. Formulation lozenges are made in three formulas with varying types of flavorings: F1 (strawberry), F2 (tiramisu), and F3 (vanilla). Lozenges were analyzed using HPLC with pretreatment SPE to see the effect of the formulation on the content of caffeine and chlorogenic acid. F1 caffeine content 1.324%, 4.484% F2, F3 0.134. F1 chlorogenic acid content 2.996%, 2.834% F2, F3 4.530% .The result of the granules and lozenges evaluation is required for the granules and lozenges requirements. As a result of hedonic stimulation, the respondent can receive a taste of lozenges. Formula lozenges which most preferred is the formula F1 with strawberries creamer diluent with caffeine content of 1.324% and chlorogenic acid content of 2.996%. The conclusion of this study is that green coffee bean extract can be made into lozenges, and caffeine levels in coffee can be reduced by decaffeination. but the level of chlorogenic acid decreased along with the decrease in caffeine.

 

The Impact of Destination Image for Creative-Hub Business: Case Study of Bumi Arsa Creative Space

/in /by

Over time, the growth of tourist destinations has led to a lot of new kinds of places to visit. One of them is making a “creative hub,” which is a place where creative people can meet and work together. On the other hand, the tourism industry’s incredible growth over the past fifty years has made it hard to market tourism. So, tourism marketers must now try to influence customer decisions in a global industry that is getting more complicated and competitive. A place needs to be in a good place in the minds of consumers for advertising to work in the targeted markets. Based on how destination image and creative hub are related, Bumi Arsa is one of the brands or businesses that are part of the creative hub industry. The problem with creative hub tourism is that they have to prove themselves to the market. According to the Bumi Arsa research respondent, they either didn’t know yet or even misinterpreted about the creative hub business model that leads into lack of unique selling point awareness (Bumi Arsa, 2022). The purpose of this research is to comprehend the perceived destination image and determine the expected destination image of Bumi Arsa.  Therefore, this is qualitative research using descriptive methods analysis based on the destination image form framework as the baseline. The analysis used in this study uses internal and external point of view analysis with situation analysis (5C) to map current Bumi Arsa marketing performance, root cause analysis by fishbone diagram to determine the root cause of the business issue, Model of the formation of destination image as the basis of the research design, and destination image attribute to elaborate each factor that will affect the destination image for a creative hub. The findings of this thesis explain that in order to decide the expected destination image for a creative hub using the destination image form framework, a destination needs to manage expectations between the market perspective and internal business team based on the destination image attribute.

The Influence of Leadership Style, Supervisory and Organizational Culture on Employee Performance through Motivation as an Intervening Variable (Descriptive Study of Quantitative Analysis of Employee Performance at the Education and Culture Office of Serang Regency)

/in /by

Based on the results of observations, that the level of absenteeism is still low, employee absences continue to increase every year, especially for the criteria for absences, sick, late and going home. This shows that the leadership is less than optimal in supervising its employees, it is found that there are still many employees who do not come to work due to permits, illness and are late for work and even go home early. Based on the Government Regulation of the Republic of Indonesia Number 53 of 2010 concerning Discipline of Civil Servants Article 3 Point 11 which states that entering work and obeying the provisions of working hours. As a result, employees do not complete the work and often make mistakes over and over again. The purpose of this study in general is to analyze and describe the significant direct or indirect positive influence of leadership style, supervision and organizational culture on employee performance through motivation as an intervening variable. The research method used is to use path analysis (Part Analysis) to determine the direct or indirect effect of the variables studied. It is then used to analyze the extent to which the work motivation variable is able to mediate an increase in the quality of management information systems to improve employee performance and to what extent the work motivation variable is able to mediate the effect of leadership style on improving the performance of the Serang Regency Education and Culture Office Employees. The results obtained after the research was carried out were: 1) Based on the calculation results of SPSS v.25 Beta value due to the direct influence of leadership style on performance β = 0.000 the indirect effect of motivational mediating factors on the influence of leadership style on the performance of the employees of the Education and Culture Office of Serang Regency obtained value of β = 0.215. The comparison of the value of direct effect is smaller than the value of indirect effect which causes work motivation to be able to mediate the influence of leadership style on employee performance. 2). Based on the calculation results of SPSS v.25 Beta value due to the direct influence of supervision on performance β = 0.155. the indirect effect of the mediating motivational factor on the influence of supervision on the performance of the employees of the Department of Education and Culture of Serang Regency obtained the value of β = -0.046. Comparison of the value of direct effect is greater than the value of indirect effect which causes motivation to be unable to mediate the effect of supervision on employee performance. 3). Based on the calculation results of SPSS v.25 Beta value due to the direct influence of organizational culture on performance β = 0.000. the indirect effect of the mediating motivational factor on the influence of organizational culture on the performance of the employees of the Department of Education and Culture of Serang Regency obtained the value of β = 0.243. Comparison of values ​​direct effect is smaller than value indirect effect that causes motivation to be able to mediate the influence of organizational culture on employee performance.