Identifying Environmental, Social, and Governance (ESG) Implementation towards Growth and Sustainability: A Case Study at Assisted Micro, Small, and Medium Enterprise (MSME) by Bank Indonesia

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As one of the financial institutions in Indonesia which also has important role in determining the direction of Indonesia Economy, Bank Indonesia currently already assist 1.143 MSMEs within several sectors. Previously known that approximately 59,1% of total assisted MSMEs are dominantly still not adapting the environmentally friendly practice into their business. With the requirement of Environmental, Social, Governance (ESG) implementation within every organization as well as enterprises become necessary since already stated in the provision POJK No. 51/POJK.03/2017. Whereas Environmental is one of the elements on ESG itself. Through the ESG implementation particularly for enterprises, it offers added-value for the business itself. Not only added-value, ESG implementation could also lead to the growth and sustainability which also become important for the enterprises. The research aims to provide portrait/mapping the condition of assisted MSMEs based on ESG elements. Through the literature review, author enrich the rubrication measurement tool of assisted MSMEs with the ESG standard that already used internationally i.e. Sustainable Accounting Standards Board (SASB) and Climate Disclosure Standards Board (CDSB). all of the ESG elements have significant impact on Growth and Sustainability. The result also shown that there is one sub-indicator which comes from Social element regarding pension insurance which has high influence to the assisted MSMEs business but most of the respondent haven’t concerned about it yet. There are other items with high influence to the business but still need to be improved which are leave for employee, health facilities guarantees, diversity and stakeholder support. Other than that, since the dominant of respondent are coming from Processing Industry, the subindicator regarding guarantee for consumer health and safety need to be considered. The result of this research could be the recommendations both for Bank Indonesia and assisted MSMEs which requires special concern for ESG elements if the enterprises want to achieve growing and sustainable business ahead.

Marketing Communication Strategy to Increase Customer Acquisition in Digital Bank: A Case Study PT Bank Sukses Bersama, Tbk

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Digital banks have emerged as a new phenomenon in Indonesia’s financial services ecosystem. Because it uses technology and provides efficient services, the emergence of the digital bank is expected to be a game changer. In 2021, PT Bank Sukses Bersama, Tbk launched the life-centered Sukses Application, which simplifies, collaborates, and innovates financial management. Bank Sukses Bersama’s transformation from a conventional bank to a digital bank aims to increase its business growth and efficiency. However, since its launch, Bank Sukses Bersama has not attained a cost-to-revenue ratio which would be optimal in comparison to its competitors. The research objectives for this study are to evaluate Bank Sukses Bersama’s market segmentation and find opportunities to increase users by reaching more potential markets through new segmenting, targeting, and positioning, as well as to propose a marketing communication strategy for Bank Sukses Bersama in order to increase customer acquisition to maximize the income and improves Bank Sukses Bersama’s performance. This research utilized both primary and secondary sources of data The primary data was collected through questionnaires targeted for 150 respondents of bank customers in Indonesia. The purpose of the questionnaire is to obtain responses from bank customers in Indonesia regarding digital banks in Indonesia, including their perceptions of Bank Sukses Bersama. This research assessed internal and external analysis of Bank Sukses Bersama in digital banking industry. The suggested Bank Sukses Bersama marketing communication strategy proposes an approach for emphasizing the brand’s value proposition, engaging customers through storytelling and personalization, and utilizing digital platforms and collaborations to increase customer acquisition and retention. This strategy intends to position Bank Sukses Bersama as an innovative and trustworthy digital banking solution in Indonesia through integration with the target population and the bank’s fundamental values. The scope of this study is mainly focus on Bank Sukses Bersama as a digital bank. The company’s identity has been concealed for publicity and reasons related to confidentiality.

Proposed Marketing Strategies to Increase Sales of Kira Almond

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In the last five years Indonesia has experienced an increase in gross domestic gross which has a direct impact on increasing public consumption. However, in 2020 there was a change in the consumption patterns of Indonesian people towards food and beverages consumed due to the COVID-19 pandemic. People began to change their consumption patterns to a healthy lifestyle by consuming more nutritious foods and drinks. A noticeable change is the pattern of milk consumption which has changed to plant-based milk. Kira Almond is an MSME company that runs in the field of food and beverages which was founded in 2018. Kira Almond Milk was created to help people who are lactose intolerant, pregnant and lactating mothers, and to support people with a healthy lifestyle. However, during the COVID-19 pandemic Kira experienced sales that tended to stagnate and decline because it could not market its products optimally. This study aims to identify factors that affect brand awareness of Kira Almond and formulate strategies to increase sales of Kira Almond. The method used for data collection is quantitative method and descriptive statistics. Data was obtained from interviews with the owner of Kira Almond, questionnaires distributed to 204 respondents, and literature studies. The use of internal analysis tools such as 4P marketing mix, VRIO, and STP as well as external analysis tools such as Porter’s Power Analysis, PESTEL analysis, competitor analysis, and consumer analysis followed by SWOT and QSPM analysis were conducted to determine the optimal strategy to increase brand awareness and purchase intention of Kira Almond.

Based on the results of the study, Kira Almond can increase promotional activities and placement to increase the company’s brand awareness which will have a direct impact on consumer purchase intentions. In addition, based on the results of the analysis, five alternative strategies are obtained and the preferred strategy is to invest in promotional activities and channels such as social media advertising, partnerships with influencers, or events to increase brand awareness or equal to the W-T2 strategy.

Navigating the Development of Battery Electric Vehicle Business Ecosystem in Indonesia: Business Strategy and Scenario Planning for PLN ICON PLUS

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The Government of Indonesia (GoI) strong interest in developing a robust Battery Electric Vehicle (BEV) business ecosystem in Indonesia has created significant business opportunities for PLN (Perusahaan Listrik Negara), the state-owned electricity company of Indonesia. To push the GoI agenda and seizing the opportunities, PLN ICON PLUS, a beyond kWh subsidiary of PLN, need to define their business strategy in BEV related business comprehensively and thoughtfully. Researchers utilizes a mixed qualitative and quantitative approach, in collaboration with PLN ICON PLUS and Executive Office of the President of Indonesia (KSP RI), to develop a robust business strategy and scenario planning for PLN ICON PLUS. The resource-based view analysis is employed to define the business strategy, while a quantitative approach is used to assess the driving forces of the BEV business ecosystem in Indonesia, enabling the development of scenario planning for the year of 2024. This research reveals that a broad low-cost strategy for open platform BEV dealership business aligns well with the internal capabilities of PLN ICON PLUS and the external conditions of the BEV business ecosystem. Additionally, a scenario planning approach using European nations’ exploration of the New World during the age of exploration analogy is developed to enhance PLN ICON PLUS’s preparedness in navigating the uncertainties of favorable regulations and consumer purchasing power in 2024.

Identifying Human Capital Readiness and Digital Culture toward Employee Performance in Facing Industry 4.0: Case of Pt Perusahaan Listrik Negara Province X

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 The emergence of Industry 4.0 has brought changes and challenges to PT Perusahaan Listrik Negara (PLN). In order to adapt and thrive in this new era, it is crucial for companies to identify and enhance their human capital readiness and digital culture toward employee performance. The performance of employees generally has the potential to enhance the productivity of a company in achieving its goals. However, in the process of transforming and improving employee performance in the era of Industry 4.0, PT Perusahaan Listrik Negara (PLN) faces important challenges, namely the lack of mature employee readiness and weak digital capabilities. This study aims to identify the impact of human capital readiness and digital culture on employee performance in the context of facing Industry 4.0. Industry 4.0 represents a significant transformation in the way businesses operate, driven by advancements in digital technology and automation. The study focuses on understanding how the readiness of employees in terms of skills, knowledge, and attitudes, as well as the organizational culture surrounding digital adoption, influence employee performance in the era of Industry 4.0. The research found will be used to determine which dimensions need to be prioritized in order to enhance the “Amount of Work,” “Punctuality,” and “Quality of Work,” aiming to address the company’s shortcomings in both work processes and systems. Based on the analysis, it is found that Soft Skills, Attitude, Digital First Mindset, Flexibility and Agile, and Data Driven Decision Making are the dimensions with the highest priority. These indicators are crucial factors that require improvement. Based on the research found, the proposed programs as company strategies to improve employee performance include enhancing employee capabilities through seminars and workshops related to digital technology. Additionally, improving the company’s technology is essential to enable employees to operate and apply their work digitally.

The Development of Environment-Based Visual Media to Enhance Learning Outcomes and Student Motivation in Science Course

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Learning media plays a crucial role in education, especially in facilitating student understanding and motivation. In this era of rapid technological advancement, learning media has expanded to include various forms such as audio, visual, and multimedia. To enhance learning outcomes, teaching media needs to be utilized as a source of learning for students, including environmental media as a learning resource. Visual media is expected to improve students’ understanding of ecological theme concepts in line with the intended objectives. This study employs the Research and Development (RnD) method in developing learning media, requiring a suitable instructional model that aligns with the content’s characteristics. The ADDIE (Analysis – Design – Development – Implementation – Evaluation) development model is used in developing the Microsoft PowerPoint tutorial video media. Normality tests for the variables were conducted using the Kolmogorov-Smirnov test. Based on the normality test results using SPSS 15 for Windows and the Kolmogorov-Smirnov technique, the values obtained were (0.120), (0.165), (0.114), and (0.127) with significance values of (0.200), (0.092), (0.200), and (0.200) respectively. When the significance level is set at 0.05, the significance values are more significant than 0.05. Subsequently, hypothesis testing (T-test) was conducted to determine the difference in using environment-based visual media between the control and experimental groups using the t-test formula. The t-test formula was used to determine the difference in students’ critical thinking abilities, both in the SPSS 20 for Windows calculation using Separated Variance, as the data exhibited non-homogeneity of variance. The hypothesis testing results indicate that the samples are non-homogeneous, with a calculated t-value of 6.833 and a significance level 0.000. When the significance level is 0.05, the significance value is much smaller than α. Thus, it can be concluded that environment-based visual media influences students’ learning motivation in the Science subject at grade 5 of SDN Kotakulon 2 Bondowoso. Based on the calculation and data analysis, it can be inferred that the hypothesis testing results support Ha (alternative hypothesis) and reject Ho (null hypothesis), meaning there is an influence between the variable (x) of environment-based visual media development and the variable (y) of student learning motivation.

 

Proposed Employee Retention Strategy as the Form of Employer Branding in an Educational Startup (Case: Vokraf)

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The fast-changing of technology and the impact of COVID-19 pandemic has changed a lot of aspects in the world, one of them is in the field of HRM. Thus, some adjustments are needed to be done by the companies so they can keep up with the industrial trend and demand. Vokraf is one of the educational startups in Indonesia established in 2019 and their products are selling online digital classes. Based on the interview result with the Vokraf’s HR department, there was a great resignation phenomenon happening from 2022 until mid-2023. In 2022 the employee resignation was 24 from 61 employees while per mid-2023, the employee resignation was 18 from 50 employees. This employee resignation somehow has impacted the company’s performance and should be overcome immediately. The author uses some factors that affecting the turnover intention from the previous research to identify what factors that triggering the employee turnover intention at Vokraf. The secondary data and primary data are being used to help the author in mapping and finding out those factors. Secondary data is sourced from 12 exit interview data while primary data is sourced from semi-structured interview with 9 Vokraf’s key informants. The key informants are chosen by using purposive sampling with snowball sampling technique. All the collected data are being analysed using the Interactive Model Analysis by Miles and Huberman (2014). The employee retention strategy will be proposed as the final step and the recommendation to the company to overcome this issue. There are five factors found that affecting the employee turnover intention at Vokraf, they are about career path, job stress, employee compensation, leader-member exchange, and supportive work environment issues. The author makes the employee retention strategy in the form of implementation plan & implication timeline starts from June 2023 – June 2024.

CSR Program Social Return on Investment Analysis Case Study: PT PLN Indonesia Power PLTGU Cilegon OMU

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Responsibility and sustainability play a larger role in the activities of global businesses. The practice of Corporate Social Responsibility (CSR) can be used to promote more responsible and sustainable behavior. PT PLN Indonesia Power PLTGU Cilegon OMU is a sub holding of an Indonesian state-owned corporation committed to fostering a responsible and sustainable culture through CSR. The old CSR program in Margasari village, the company’s first ring area, must be replaced because it has come to its exit time. Based on the Social Mapping Document 2022 and interviews, a SWOT analysis is conducted taking into account the current situation of the community. The analysis indicates that a new sewing group named Pujasari could be implemented as the new CSR program in the village of Margasari. Nevertheless, since a CSR program is a social investment, the company must be confident in the program’s future return for the community. This study aims to determine the program’s economic feasibility, Social Return on Investment (SROI) value, variables that may influence SROI achievement, and contribution to the Sustainable Development Goals (SDGs). In calculating SROI, the triple bottom line concept will be used, while the economic feasibility will use capital budgeting method. A sensitivity analysis will be conducted to determine the critical variable for achieving SROI. The study demonstrates that the calculation utilizing the triple bottom line concept (considering economic, social, and environmental benefit) over a 5-year project period yields an NPV of IDR 1,988 mio, an IRR of 109%, with a WACC of 13.349%. The program’s SROI is 20.39, indicating that for every IDR 1 invested by the company in this program, IDR 20.39 in social benefit will be generated. Analysis of sensitivity reveals that WACC, the selling price of rags, working productivity, and price of rag primary materials are, in order, the most sensitive variables affecting the project’s SROI value. In addition, the program demonstrates contribution to SDGs 1, 5, 8, 12, and 13.

Analysis on the Impact of Company Employer Branding with the Desire of Generation Z in Choosing Their Workplace: A Case Study of PT BRI

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Generation Z’s entry into the workforce has shifted perspectives on work. They have clear job expectations and are more demanding, seeking fulfillment, purpose, and a better quality of life. Employers who prioritize these needs will attract and retain Generation Z, shaping the future of work. They are technologically adept, socially aware, and engaged in global issues. Despite uncertain times due to the pandemic, rapid technological growth, and potential economic recessions, Gen Z enters the workforce with clear job expectations. The primary research objective is to develop employer branding strategies that align with the values and expectations of Gen Z. The methodology used in this research is Interactive Model Analysis to know what the important factor for Gen Z is according to Employer Attractiveness Scale (EmpAt). Primary data are acquired by doing an in-depth interview with several employee of PT BRI and also from external that is Gen Z who are currently working in a startup. This research revealed that from 5 dimensions of EmpAt, the most important one to explore is Safety Values because it is one of the benefits of working in BUMN company.

Key Factors Influencing the Adoption of Building Information Modeling at PT. Penta Rekayasa

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This study aims to uncover key factors influencing adoption process of BIM technology in an engineering consultant firm, Penta Rekayasa. The research employs mixed-methods approach combining quantitative analysis and qualitative input from industry experts and user judgement. A comprehensive of reviewing existing literature used to design a conceptual framework. A modified Technology Acceptance Model (TAM) of Unified Theory of Acceptance and Use of Technology (UTAUT) chosen as a main landing theory to design conceptual framework. Additionally, seven main constructs identified to influence usage behavior along with seven hypotheses proposed: Performance Expectancy (PE), Effort Expectancy (EE), Social Influence (SI), Organizational Support (OS), Resistance to Change (RC), Facilitating Condition (FC) and Behavioral Intention (BI). Primary data is collected using questionnaire and semi-structure interview, further analysis is carried out utilizing SmartPLS software’s Partial Least Squares – Structural Equation Modelling (PLS-SEM) and thematic analysis for interview analysis. The findings demonstrate that four major constructs are regarded as influencing factors in the Penta BIM adoption process: Performance Expectancy (PE), Effort Expectancy (EE), Resistance to Change (RC), and Behavioral Intention (BI). Other three are neither supported as the path coefficient, p-values and t-values threshold is exceed. The result of thematic analysis using Braun & Clarke’s six-phase framework show three main problems arises that negatively influence the adoption process: Social influence and organizational support – unsupportive figure; Resistance to change – Penta’s employee resist to change; and facilitating condition – socialization and training importance. Based on user judgement, theories or practical article, and expert opinion; business solutions are proposed: Develop training and development system that can be used for BIM and future training; budgeting external education include seminar or bootcamp; Held internal meeting with stakeholders to increase the employee engagement and aligned goals with high management profile figure. For a long-term goal, Penta may also consider to develop BIM division in order to increase the speed of project completion. Lastly, the actionable schedule of implementation plan is proposed based on internal recommendation, project design life cycle, and working schedule to ensure the effectiveness of the program.