Marketing Strategy to Improve Brand Awareness: Case Study of a Cloud Service Provider in Indonesia

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The World Health Organization classified Covid-19 a global pandemic, its effects have rippled across every aspect of society, including the economy. Firms are shifting their objectives and concentrating on their information technology capability to deal with the unpredictability that this pandemic has brought onto the economy. Cloud and colocation will be required to support company operations with digital infrastructure. Many of the world’s largest cloud service providers are thinking about creating cloud regions within its boundaries as a result of its tremendous development potential. Cloudgear as one of local Indonesian cloud service provider wants to take this opportunity to grow their business. Cloudgear has a comprehensive service portfolio consisting of Infrastructure as a Service (IaaS), Software as a Service (SaaS), Professional as a Software (PaaS), professional services, and multi-cloud services. However, based on the initial interview with ten cloud engineers and specialists in different companies, most of them are not aware that Cloudgear is a local Indonesian cloud service provider. Therefore, the next challenge is how to improve brand awareness of Cloudgear by formulating the right marketing strategy. Because it will strengthen the brand and develop Cloudgear competitive advantage for the company’s future growth. This research is objected to analyse Cloudgear internal, external conditions, analyse the factors that influence the brand awareness, and propose the most suitable marketing strategy in building Cloudgear brand awareness. Brand awareness is affected by advertising, social media, word of mouth and publicity. In this research, advertising, social media, word of mouth and publicity are being analysed whether it has significant positive influence to cloud service providers brand awareness or not. The hypothesis are that each of these factors have positive influence to cloud service brand awareness by performing customers analysis. Questionnaire was distributed to two hundred samples. Then, the data were processed by SPSS using multiple linear regression method. Several tests were conducted consisted of validity test, reliability test, normality test, and linearity test. After the data were valid, reliable, normal, and linear, analysis continued by doing multiple linear regression. The results are there is significant effect of each advertising, social media, word of mouth and publicity to brand awareness of cloud service provider. Determination test is resulted these variables have 50.1% influence. When F Test was conducted, the result was these variables if tested simultaneously or simultaneously have an effect on cloud service brand awareness. Therefore, the proposed marketing strategy for Cloudgear is related to improvement in advertising, social media, word of mouth and publicity in order to increase their brand awareness as a local Indonesian cloud service provider.

Proposed Integrated Marketing Communication (IMC) to Increase Patient Visits of Assyifa Specialist Clinic

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The Covid-19 pandemic has caused a catastrophe in the healthcare sector and a customer shifting trend in how patients choosing a healthcare service as their medication platform. Furthermore, social media and internet users are both rapidly rising and individuals nowadays are also prone to being more aware of their health concerns. Healthcare services that are incapable to compete within the industry, survive the business and adapt to the changing consumer behavior will likely face the major issues. This study analyzed the business problem of Assyifa Specialist Clinic who faced a decreased in the patient visits and revenue in surviving the private clinic in the midst of Covid-19 outbreak. The author used Segmenting, Targeting and Positioning (STP), Integrated Marketing Communication (IMC) and value proposition canvas analysis through the quantitative research method to propose the marketing strategy to increase patient visit of Assyifa Specialist Clinic. The study found that there is still lack of clinic promotion and the access of clinic information is still low. Meanwhile, the current customers of Assyifa Specialist Clinic are mostly critical, curious, high self-awareness, smart and oversharing behaviors with health conscious, social media users, technology savvy, financially literate, well-educated and hygiene conscious lifestyle and in middle to high income level. To overcome, the gap between the Assyifa Specialist Clinic and the customers, the author intends to propose new marketing strategy as the business solution of Assyifa Specialist Clinic issue.

The Oilfield Service Company’s Business Development Strategy towards a Sustainable Energy with Scenario Planning

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Since the Paris Agreement where the countries in the world commit for the carbon emission reduction and net zero in 2050 or sooner, the energy transition has become the top topic in the energy sector. The oil-field services (OFS) industry is one of the business actors in the O&G supply chain with complex value chains, business structures, and models, and this research will explore scenario planning on the energy sector in Indonesia to have a forward-looking view of future O&G conditions in Indonesia including the energy transition which later became the key focal issue in this research. Scenarios are made based on the key driving factors and uncertainties that have been identified through the analysis of primary data from stakeholder interviews and secondary information from various literature studies. Furthermore, Scenarios are constructed based on how society responds to sustainable consumption and supporting infrastructures such as regulatory policies, the economic and investment environment, as well as technology and innovation. The four scenarios are (i) Empty Boat, (ii) Leaking Boat, (iii) Rocking the boat, and (iv) Rowing to Win. This research describes the implications, options, and strategies for each scenario which can then be taken into consideration by Green Bay Hornet Company (GBH) as an OFS company to enable proactive decisions and evaluate strategies to be resilient in each scenario. Reassessing the energy market, business conditions, and core competencies and how to expand and diversify technology, product, and service portfolios to renewable energy and decarbonizing initiatives in their operation is some of the strategies to expedite the transition in 2035.

Corporate Renewable Energy Procurement Prioritization Using Analytic Hierarchy Process (AHP) by Energy Service Company Perspective in Response to COP26

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To be able to participate in the COP26 commitment to work together to make clean and sustainable solutions, making clean power is the most affordable and reliable option for Indonesia to meet its power needs efficiently by 2030. The purpose of this research is to create a prioritization of prospective renewable energy projects from the point of view of a service company as an oil and gas company’s contractor. These include Indonesia’s prospective projects, which are geothermal or carbon capture and utilization, and decarbonization or reduction emission from existing services. This research also decides criteria that important for service company in providing renewable energy. A literature study, interviews with key decisionmakers in the company, questionnaires to company experts, and a questionnaire to practitioners in the industry were done to determine the criteria and prioritization technique. Four criteria of governance, marketing and sales, financial and project management were found to support the prioritization process using the Analytical Hierarchy Process (AHP). Among the nine sub-criteria, the sub-criteria with the highest global weights are profitability, cashflow, and service quality assurance.

Implementation of Magic Formula and Acquirer’s Multiple Stock Investment Strategy in The Indonesia Stock Exchange

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The Indonesia Capital Market has experienced a significant increase in investors from 2019 until now. The increase in the number of new Indonesian capital market investors is dominated by people under 30 years who prefer to invest in stocks and mutual funds. This increase in new investors does not follow by high financial literacy. Research regarding financial literacy and investment return in Indonesia showed that financial literacy affects investment return. Therefore, Indonesia’s new investors will most likely experience losses due to their lack of financial literacy. Even though there are equity funds for novice stock investors that help them minimize the error they would make if they invest themselves, they cannot choose the equity funds randomly since most equity funds cannot beat the market benchmark. This study proposed using the Magic Formula and Acquirer’s Multiple as an investment strategy for new investors in Indonesia. Both Magic Formula and Acquirer’s Multiple generated an average annual return greater than the market and Indonesia Equity Funds listed since 2016 with an average return of 26,24% and 26,32% annually. The Sharpe ratio of both methods also generated a higher ratio than the market, where Magic Formula generated an average Sharpe ratio of 0,930 annually, while Acquirer’s Multiple generated an average ratio of 1,038. The acquirer’s Multiple is recommended for novice investors because it outperforms the Magic Formula and the market in terms of actual annual returns and risk-adjusted returns.

The Effect of Earning Asset Quality and Loan to Deposit Ratio on Non-Performing Loan of Rural Banks: Comparison between before and during the Covid-19 Pandemic

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This study aims to analyze the effect of Loan to Deposit Ratio (LDR) and Earning Asset Quality (EAQ) on Non-Performing Loan (NPL) before and during the Covid-19 pandemic. The data used in this study are the quarterly reports of rural banks in Central Java from 174 banks. Data analysis was carried out by comparing multiple linear regressions before and during the Covid-19 pandemic. The results show that the Covid-19 pandemic can strengthen the negative relationship between LDR and NPL, as well as strengthen the positive relationship between EAQ and NPL. LDR before the Covid1-19 pandemic had an insignificant negative effect, but during the pandemic it had a negative and significant effect. Whereas EAQ had a positive effect on NPL both before and during the Covid-19 pandemic.

An Analysis of Factors Affecting the Professionalism of Public Accountants: Perceptions of Accounting Students (Survey of Accounting Study Program Students)

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The profession should pay more attention to the professional ethics and morals that form the basis of how they do their work. The accountant must fully adhere to a set of moral and ethical standards because they are crucial for the execution of their task. This study attempts to ascertain accounting students’ perceptions of how they comprehend the Financial Accounting Standards (SAK) and Moral Ethics of Professional Public Accountants (SPAP) on the Professionalism of Public Accountants. In order for all members of the profession to carry out their duties to the best standards possible, it is intended that the results of this study would reveal the respondents’ level of moral ethics comprehension. The population in this study consisted of 98 accounting students who had undergone auditing/auditing accounting courses, 50 from the economics faculty of the Unisri Accounting study program and 48 from the economics faculty of the accounting study program at Muhammadiyah University of Surakarta. While the sampling approach utilized is judgment sampling or taking research samples based on considerations, such as students who have attended auditing courses. According to the panel’s findings, students from the economics department specializing in accounting believe that moral and ethical forces influence the professionalism of public accountants in carrying out their profession. However, ethics and morality are not sufficient in and of itself; they must be combined with good comprehension, competence, and accountability in understanding public accounting professional standards (SPAP) and financial accounting standards (SAK). It is proved that ethics and morals affect the professionalism of public accountants with a significance value of 0.41, while the understanding of public accounting professional standards has effect on the variable of public accounting professionalism with a significance value of 0.36 and the variable of understanding of financial accounting standards on the professionalism of public accountants with a significance value of 0.14. Thus, simultaneously, it shows that these three variables have an effect on the professionalism of public accountants.

E-Commerce and Environmental Uncertainty Adoption in Strengthening Financial Literature on the Performance of MSMEs in the Culinary Sector in Solo

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This study has purpose (1) to analyse the effect of financial literacy on the performance of MSMEs. (2) to analyse the effect of financial literacy on the performance of MSMEs moderated by e-commerce adoption. (3) to analyse the effect of financial literacy on the performance of MSMEs moderated by environmental uncertainty. The quantitative descriptive approach was used in this study, which included 175 SMEs in the culinary sector in Solo. Data sources were acquired from primary sources utilizing a closed questionnaire technique, and the measurement scale was a 5-point Likert scale. The Pearson Correlation and Cronbach Alpha tests are used to assess the data’s quality. The data analysis technique used regression analysis with the Absolute Difference test approach, after first performing the traditional assumption test. The results of the study show (1) Financial literacy has a significant effect on the performance of MSMEs in the culinary sector in Solo City. (2) E-commerce can moderate the influence of financial literacy on the performance of MSMEs in the culinary sector in Solo City. (3) Environmental uncertainty cannot moderate the influence of financial literacy on the performance of MSMEs in the culinary sector in Solo City.

Strategies for Creating a Coordinating System of Arterial Hypertension Prophylaxis in a Population with Different Risk Factors and Trophology Status

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The authors proposed strategies for creating a coordinated system for the prevention of arterial hypertension in a population with different risk factors and trophic status in this review of the literature. In general, the studies described and carried out in different conditions are important, creating new ideas about the modern description of arterial hypertension in the population. The authors concluded that there is a “horizon” of promising directions for the future science to further study the epidemiology and prevention of AH.

The Role of Genetic Polymorphism in the Pathogenesis of Chronic Venous Insufficiency

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Chronic venous diseases (CVD), including varicose veins, are among the most common diseases in developed countries in Europe and the United States and affect one third to one half of the population, especially women. Among many achievements in the knowledge of the pathogenesis of achievements, it should be noted the identification of the role of matrix metalloproteinases (MMPs) as important mediators of the degenerative process associated with the onset and progression of venous insufficiency. The study included 98 patients aged 20 to 78 years with chronic venous insufficiency, including, in accordance with the CEAP classification, 45 patients with moderate CVI (class C3–C4) and 53 patients with severe CVI (class C5–C6). The results obtained in the course of the study reliably indicate the presence of an association between the carriage of the Arg allele and the Gln/Arg and Arg/Arg genotypes of the Gln279Arg polymorphism in the MMP9 gene with the risk of developing complicated forms of CVI.