The Effectiveness of Social Media as a Marketing and Promotion Tool to Increase Consumer Purchase Intention in the Food and Beverage Industry Burger Garage Jakarta

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This study develops a new social media strategy for Burger Garage.

Three years have passed since the COVID-19 Pandemic, and the market for Food and Beverage has been changing. This study will help Burger Garage develop its Social Media Strategy to reach its yearly target. Burger Garage has been active in its social media but has yet to reach its full potential. This is due to an underdeveloped marketing channel that needs a clear plan to succeed.

This study analyzes their social Media using external and internal studies. External analysis uses 5 Porter analysis and competitor analysis, while internal analysis will explore using the capabilities of the study. The research also used questionnaires to understand the customers; it targeted Burger Garage customers and gathered 200 respondents to give their thoughts on their marketing strategy, social media promos, and their activities in social media. This research included in-depth interviews and observation with Burger Garage owner. To conclude, this paper analyzes Burger Garage’s business approach and suggests improving its marketing and social media to succeed in the Food and Beverage market.

Drivers of Customers Advocacy in Support of Subscription-based Digital Entertainment Services (NETFLIX)

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Subscription business models are increasingly gaining attention in recent year, especially entertainment services such as music subscription, streaming TV/movies and video games. One of the service platform that comes to mind is Netflix, a subscription-based video streaming service. Video on demand streaming service currently competing each other quite aggresively where these provider competing by providing different series that exclusively only available on their services or with different versatile pricing package in hope to attract new subscribers while retaining it’s existing subscribers. This call for new strategy for Netflix to maintain it’s position in competition. This research examines the relationship between customer empowerment values and customer advocacy in relation to a digital platform subscription-based consumption. A quantitative approach was employed by conducting a survey of 110 user of Netflix in Indonesia. Data collected was subsequently analyzed using partial least squares structural equation modeling (PLS-SEM) in order to test the formulated hypothesis. The research resulted in an understanding that value-for-choice, value-for-knowledge and value-for-involvement are significant predictors of customer advocacy of the platform. The findings suggest that Customer advocacy is primarily influenced by the level of product choice and convenience also reliable information and privacy security also constitute important elements for providers to deliver in order to promote advocacy behavior from customers using the platform.

Philosophy is Lucid, Not for Thinkers Alone, Adopts Practical Ethics, Makes Better Individuals, and Helps Tolerate Uncertainties: An Incisive Review of Bertrand Russell’s ‘Philosophy for Laymen’

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Philosophy has always had two different objects: to arrive at a theoretical understanding of the structure of the world; and to discover and disseminate the best possible way of an ethical life. Some philosophers have left no stone unturned so as to make their philosophical ideas quite accessible for a cosmopolitan audience, no matter whether they are called common people or laypeople; young or old. One of them is Russell who proves philosophy should no longer be confined to decorate the discussion tables at academic establishments and within the research university settings. It is not full of high sounding words, lengthy sentences and Jargon which can only be made out by intellectuals. It is no unattainable arcadia for commonality nor is it a serious discipline of study because it is strictly institutionalized. Bertrand Russell, a multi-faceted genius, has turned the table and dispelled the illusions and delusions and spilled the beans that philosophy is for everyone, as everyone is compared to a builder by HW Long Fellow in his poem, The Builders. The poet says that people need to be careful in spending their time on good things as what they do now affects their lives and others lives later. So they should use their time and thoughts to make their lives more meaningful. Here they build their lives, it may be individual, but individual contributions ultimately become collective contributions as personal ethics become interpersonal ethics and personal discipline leads to interpersonal discipline.

Physical Analysis of Rosella Flower, Beetroot, and Red Fruit for Sausage Colorant

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This study aims to determine the physical analysis of rosella flower, beetroot, and red fruit for sausage colorant based on pH, EC, TDS, and Color L*a*b*. The material used is rosella flower, beetroot, and red fruit which has been dissolved. The method used in this research is experimental laboratory using Completely Randomized Design (CRD) with 5 treatments and 4 replications. The concentration used in red fruit and beetroot is 1% (P1), 3% (P2), 5% (P3), 7% (P4), 9% (P5) and ponceau red 0.1% (P1), 0.2% (P2), 0.3% (P3), 0.4% (P4), 0.5% (P5). Parameters observed were pH, EC, TDS, and Color. Data were analyzed using Analysis of Variance (ANOVA). If the data showed a significant difference, continued with Duncan’s Multiple Range Test (DMRT). The average pH value is 6.73-7.14 on rosella flower, 5.34-5.67 on beetroot, 6.40-6.77 on red fruit; EC value is 2.23-3.13 on rosella flower, 2.40-3.03 on beetroot, 2.65-3.79 on red fruit; TDS value is 66.50-73.00 on rosella flower, 68.25-74.25 on beetroot, 61.50-65.75 on red fruit; Color L* 17.54-18.48; a* 5.26-6.01; b* 0.67-1.06 on rosella flower, L* 36.34-38.08; a* 12.55-15.51; b* 2.68-3.32 on beetroot, L* 18.35-20.17; a* 6.47-10.81; b* 1.71-2.64 on red fruit. The results showed that rosella flower, beetroot, and red fruit had no significant effect (P>0.05) on the pH, EC, TDS, and color. But the beetroot colorant is the closest to the commercial sausage color on brand x.

The Effect of Fear of Missing Out on Buying and Post-Purchasing Behaviour toward Indonesia’s Generation Z Online Shoppers (Case study: E-Commerce Indonesia)

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Some things related to a person’s behaviour and preferences will be linked to his behaviour as a consumer. Technological improvements in this era, such as the internet and social media spread, have become an addiction and formed an understanding that social life is needed. However, unfortunately, what is produced on social media does not all have good results. One of them is the phenomenon of FoMO or Fear of Missing Out. This study aims to get a picture of Consumer Buying and Post-Purchase Behaviour, which in this case is Generation Z shoppers on E-Commerce, as the impact of the FoMO phenomenon. This study uses 14 variables in it, namely social self-efficacy, consumer susceptibility to interpersonal influence, social media addiction, social media self-control failure, novelty seeking, self-esteem, FoMO, the theory of planned behaviour, purchase intention, buying behaviour, and post-purchasing behaviour.  The methodology is quantitative research, with the analysis method used being PLS-SEM with SmartPLS 4.0. Data analysis shows that all indicators and variables are valid and reliable. The prediction accuracy of the existing models is also good. Based on the survey data, most respondents feel that FoMO has affected their lives, with a score of 5-6 on a Likert scale of 6, indicating a high effect. Also, based on the analyzed data from questionnaire responses, four paths have the most substantial influence, buying behaviour towards post-purchasing behaviour, fear of missing out on subjective norms, purchase intention on buying behavior, and consumer susceptibility to interpersonal influence on FoMO.

Welfare Packages and Staff Performance in Polytechnics in Anambra State South East, Nigeria

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 The study examined welfare packages and staff’s performance in selected polytechnics in Anambra state, Nigeria. It identified the types of employee welfare packages that are being enjoyed by staff of the polytechnics, it explored into the relationship between welfare package and staff’s performance, and  determined ways in which adequate employee welfare can enhance the performance of  staff of the selected polytechnics in Anambra state. A descriptive survey research design was adopted. The study was guided by three research questions. The population of the study consisted of 1,600 Academic and Non-teaching (non-academic) staff of Anambra state Polytechnics Mgbakwu, Federal Polytechnics Oko, Grundvig Polytechnics Oba.  A sample size of 280 was obtained from the population using Borg and Gall’s formula. Data was collected from primary and secondary sources. A questionnaire structured on 5point Likert scale was used for data collection. The data collected was analyzed using percentage count, frequency and mean based on data related to the research questions and the Pearson Correlation. The results of the study showed that the employee welfare packages enjoyed by the staff of the selected polytechnics in Anambra state are Educational promotion programmes, Capacity building Programmes and Subsidized transport fare. The study revealed that adequate employee welfare packages could enhance staff performance by promoting staff job commitment and satisfaction as well as enhance productivity and efficiency in the utilization of resources. The study recommended that there should be continuous provisions for staff welfare packages such that could be so motivating to increase work morale and increase employees’ work efficiency among staff of Polytechnics in Anambra state.

Credit Risk Research on Chinese Real Estate Enterprises Based on Modified KMV Model

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This paper first analyses the current situation of credit risk in China’s real estate industry, and then compares the traditional and modern credit risk measurement models. On this basis, the KMV model is selected, and the artificial intelligence model Genetic Algorithm (GA) and GARCH model are introduced to improve the accuracy of the KMV model. Secondly, the annual financial data and stock trading data of 24 real estate listed companies for 2018 – 2022 are selected for empirical research. By analyzing the total default distance of the 24 companies and the actual economic development of China, it is proved that the results of the GA-GARCH-KMV model are 8% more correct than the classical KMV model, which indicates that the model has better applicability.

Antecedents Affecting Behavioral Intention Involving UTAUT Variables, Internet Shopping Anxiety, Herd Behaviour and Covid-19 Fear (Empirical Study on Online shopping Users in Bandung City)

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This study aims to measure the influence of behavioral intention involving UTAUT variables, Online Shopping Anxiety, Herd Behavior, and COVID-19 Pandemic Fear on online shopping users in the city of Bandung. The research method employed is quantitative, used to test the cause-and-effect relationships among variables that form the structural equation model. This is done using empirical data collected through a survey with a five-point Likert scale for 23 questionnaire items. The indicators of each variable obtained from the survey data were tested for validity and reliability. The data was collected from 331 respondents who are online shopping users in the city of Bandung. The collected data were analyzed using SmartPLS 3.2.9 software. The results of this study show that Performance Expectancy has a positive influence on Behavioral Intention, Facilitating Conditions have a positive influence on Behavioral Intention, Internet Shopping Anxiety has a negative influence on Behavioral Intention, Imitating Others has a positive influence on Behavioral Intention, Discounting One’s Own Information has a positive influence on Behavioral Intention. Moreover, COVID-19 Fear has a negative influence on Imitating Others, and COVID-19 Fear has a positive influence on Discounting One’s Own Information.

Commercalization of Sun-Based Fishing Lights to Improve the Fisherman’s Economy in the Horse Area, East Java, Indonesia

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Fish Light is an innovation that uses solar panel lights with fishing techniques that have advantageous properties where fish are drawn to optical light stimulation in aids like lighting from lamps with electricity produced by Fish Light products so that fish catch fish more readily. reach out, gather, and seize. The goal of the project is to provide fishermen with the technology and catch maps they need to capture fish at a reasonable cost. Another objective of this research is to foster an entrepreneurial spirit to provide independent revenue for the University of Jember. It is envisaged that this would enable fishermen to replace energy sources from lights, which have an effect on boosting the income and profits of fishermen. Utilizing cutting-edge research and development techniques, the Horseshoe Area uses interviews, documentation, and light fish production to meet fishermen’s demands. Fish Light is produced using cutting-edge research and development techniques for fisherman in the Horseshoe Area, with interviews, documentation, and manufacturing tailored to their needs. Applying the findings of the Fish Light innovation research is quite doable. They can provide for the demands of fishermen in a sustainable and ecologically responsible way. The Fish Light device has undergone successful testing for its utility on fishermen in Muncar Village. The product is prepared for widespread usage and commercialization. Through a product resonance program that goes straight to fishermen in the Horseshoe Area and digital commercialization via a marketplace, the light fish product commercialization scheme is carried out. Using the right technology to raise the value of natural resources and boost the livelihood of fisherman Fish Light promotes SDG 7: Providing everyone with access to cheap, ecologically sustainable energy.

The Influence of Reading Habits and Vocabulary Mastery on English Writing Skills

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The purpose of this research is (1) to determine the influence of reading habits and vocabulary mastery on the English writing ability of high school students in East Lampung Regency. (2) to determine the influence of reading habits on the English writing ability of high school students in East Lampung Regency, (3) to determine the influence of vocabulary mastery on the English writing ability of high school students in East Lampung Regency. This study is a survey conducted in high schools in East Lampung Regency during the academic year 2020/2021. The sample consisted of 85 randomly selected students from several public high schools in East Lampung Regency. Data collection was carried out through questionnaires. Data analysis included descriptive statistics, validity tests, reliability tests, and multiple regression analysis. The research results indicate that (1) There is a significant combined influence of reading habits and vocabulary mastery on the English writing ability of high school students in East Lampung Regency. This is evidenced by the obtained significance value (Sig.) of 0.000 < 0.05 and the computed F-value of 14.573. (2) There is a significant influence of reading habits on the English writing ability of high school students in East Lampung Regency. This is evidenced by the obtained Sig. value of 0.000 < 0.05 and the computed t-value of 3.779. (3) There is a significant influence of vocabulary mastery on the English writing ability of high school students in East Lampung Regency. This is evidenced by the obtained Sig. value of 0.008 < 0.05 and the computed t-value of 2.705.