Strategies to Enhance Drivers Benefits and Establish an Intra-Corporate Social Business in Leading on-Demand Company (Ride Hailing)

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Driven by social mission and mandate of government towards Sustainable Development Goals (SDG), one of the leading Indonesia ride-hailing company (INDOJEK) has launched and run a drivers’ welafe program named ProDrivers. The program is supposed to reducing drivers’ expenses. In this research, author attempts to crack the dilemma, specifically the ProDrivers program, to not only creating social impact, but also generating a sustainable social business that can provide unlimited resource to sustain INDOJEK social initiative to drivers. Author has used mixed-method in deploying this research, both qualitative and quantitative. Data collection was conducted to both drivers (as ProDrivers beneficiaries) and internal ProDrivers team (as strategist and executor of ProDrivers program), through survey, interview and focus group discussion (FGD). Using theories, such as 9 core elements of marketing and marketing mix (7Ps) which provide insight on how to improve ProDrivers program adoption, and internal marketing to understand to which extent ProDrivers program has delivered to drivers. Aside of it, author also uses some tools, such as New Wave of Marketing to facilitate marketing improvement. Revenue Model to find alternatives which ProDrivers can earn income and also Social Business Model Canvas to discover new business model

Evaluation Market Penetration of Infrastructure as A Service (IaaS) to Formulate Marketing Strategy: Study Case Lumos Tech Indonesia

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The forecasted revenue growth of cloud computing has become a huge opportunity for IT infrastructure providers, especially for Infrastructure as a Services (IaaS) which have the biggest portion of the cloud computing business. International Data Corporation claims that the estimate revenue for IaaS in 2026 will reach USD 65.5 billion with CAGR 22.8%. Lumos Tech is an alias name that is used to protect the true identity of the firm that is being studied. As a global technology company who provides IT Infrastructure including IaaS offer, ideally Lumos Tech Indonesia should be able to capture this opportunity. However, the company is having a slow penetration rate which approximate to 0.2% for the IaaS offer.

It is essential for the company to find factors that hinder the market penetration rate and design a marketing strategy to improve the business performance. The study adopts a mixed methodology where quantitative method is adopted to perform market assessment and the qualitative method focus on assessing the current condition to define the internal factors that hamper market penetration for IaaS offer. The data collection is categorized into two; the external data collection covers the data gathering from outside Lumos Tech through questionnaire, reports and journals and the internal data collection is done by doing an in-depth semi structure interview with the owner of the problem. Furthermore, the analysis is performed by utilizing PESTEL, Porter’s 5 Forces, quantitative descriptive and coding process. The objective of this study is to formulate marketing strategy for Lumos Tech’s IaaS offer by leveraging a modified Business to Business (B2B) marketing mix.

Characterisation Free Space Path Loss: Sub-6ghz and Millimetre Wave Frequency

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There is a free-space route loss in free-space propagation, which is the propagation path with no obstacles between the transmitter and the receiver. This is characterized as the radio wave signal’s loss during free space transit. In order to build communication systems that can function as efficiently as possible despite potential problems, it is imperative to determine the path loss. Path loss has also been utilized in wireless survey instruments and radio communications to determine the antennas’ signal strength. Given the growing significance of wireless devices, including software and survey instruments, it is now beneficial to comprehend the idea of radio path loss in its entirety. In order to gain a comprehensive understanding of the free space propagation path loss and the factors influencing it, the main objective of this paper is to simulate the phenomenon. MATLAB software is utilized in this process to generate graphs that provide a clear and easy-to-understand representation of the path loss. Four frequencies were chosen two from the sub-6 frequency range and another two from the milliwave frequency range, Results showed a trend of an increasing free space path loss with increase in distance and frequencies with a greater loss at milliwave, but loss can be mitigated with antenna gain and following other recommendations.

Proposed Business Strategy for Rest Area Al-Mahdiyyiin

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: Rest Area play an important role in the road network as they offer drivers of small and heavy vehicles as well as passengers to rest or the opportunity to pray, use restroom, buy drink or food. Al-Mahdiyyiin rest area located in Limbangan Jalan Raya Bandung – Tasikmalaya Number 17. People who come to this are mostly going towards garut, Ciamis, Tasikmalaya, Pangandaran, East Java and central Java. This rest area has an of more than 1,1 hectares. The facility there is a large parking lot, clean mosque, Sundanese restaurant, coffee shop, guesthouse lodging, multipurpose building and toilet. The purpose of this research is to formulate a business strategy for Al-Mahdiyyiin rest area in orde to accelerate its business growth. Determining the right new business strategy for Al-Mahdiyyiin requires external and internal analysis that can be used as a basis that can lead to a goal. VRIO used in this study to internal resources and PESTEL analysis for understand external factor. To find right strategy, SWOT and TOWS analyses were used to help company determine an effective business strategy. The analysis resulted in a differentiation strategy that can optimise Al-Madiyyiin’s resources such as procuring new facilities and tenants, improving service quality and redesigning the layout of Al-Mahdiyyiin rest area.

Effect of the Addition Red Beetroot Powder (Beta vulgaris L. Var. Rubra L) as a Feed Additive in Feed on Production Performance, Egg Yolk Cholesterol and Blood Profile of Laying Hens

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The aim of this research was to evaluate the effect of addition red beetroot powder (Beta vulgaris L. Var. Rubra L) as a feed additive in feed on production performance, egg yolk cholesterol and blood profile of laying hens. The first stage of research included testing the inhibitory power of Escherichia coli, Salmonella sp, and Lactic Acid Bacteria (LAB). The materials used in the bacterial inhibition test were red beetroot pulp powder, red beetroot peel powder and red beetroot pulp and peel powder. The method used was in vitro research and the data was analyzed statistically using the ANOVA test. If there were differences between each treatment, it was continued with Duncan’s Multiple Range Test. The second stage of research is the field application of the results of the first stage research in vivo. The material used was 120 laying hens of the isa brown strain aged 30 weeks. The method used was an experimental method using a Completely Randomized Design (CRD) with 4 treatments and 6 replications, each using 5 chickens. Data were analyzed statistically using the ANOVA test. If there were differences between each treatment, it was continued with Duncan’s Multiple Range Test. Variables observed in the second stage of research included production performance, egg yolk cholesterol and blood profile of laying hens. The results of the first stage of research showed that the use of red beetroot plant powder had a very significant effect (T<0.01) on the diameter of the inhibition zone for Escherichia coli, Salmonella sp and Lactic Acid Bacteria (LAB). Red Beetroot Pulp and Peel Powder (RBPPP) has the best antibacterial power so it was applied in the second stage of research. The results of the second stage of research showed that the addition of RBPPP had a significant effect (T<0.05) on feed consumption, had a very real effect (T<0.01) on egg weight, HDP, egg mass, feed conversion, IOFC, hemoglobin., erythrocytes and hematocrit. However, there was no significant effect (T>0.05) on egg yolk cholesterol and leukocytes. The addition of RBPPP at the 1% level has the potential to reduce feed consumption and feed convertion ratio, increase egg weight, HDP and egg mass, even though the IOFC value is lower than the control treatment or without RBPPP. The addition of RBPPP at a level of 1.5 % has the potential to reduce egg yolk cholesterol levels compared to other treatments. The addition of RBPPP up to a level of 1 % is able to increase and maintain hemoglobin and hematocrit levels in normal conditions. Apart from that, the addition of RBPPP at levels of 0.5 % and 1.5 % is able to increase and maintain erythrocyte and leukocyte levels in normal conditions.

Project Financing Strategy in the Oil and Gas Downstream Industry (Case Study: The Integrated Oil Refinery and Petrochemical Plant Project at PT ABC)

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The global oil refinery industry faces challenges such as crude oil price volatility, environmental awareness, and renewable energy trends. Indonesia’s oil consumption is increasing, reaching 1580 million bpd in 2022, but the country heavily relies on imports for domestic demand. The petrochemical industry, crucial for the downstream plastic industry, is forecasted to grow at a 5%-6% rate between 2022 and 2031. However, domestic production capacity is lower than demand, and Indonesian manufacturers are few. PT ABC, a joint venture between Indonesia’s State Own Enterprise and European oil and gas companies, plans to build the first integrated oil refinery and petrochemical complex in Indonesia. This integration will provide economic benefits by sharing feedstocks, products, and utilities, and saving energy costs. However, significant capital investments are required. The research is performed to analysis the feasibility of the capital investment project and to evaluate potential source of fund to finance the project, such as shareholder’s equity, bank loans, and corporate bond. The research will determine the NPV, IRR and Payback Period of the project and compare it from different source of funds. The research performed also evaluate several factors that could influence feasibility of the project. As the result, it shows that at discount rates of 8%, 10%, and 12%, the project is feasible. However, volatility of the crude oil price will give significant impact to the project’s feasibility. In addition, it also recommends PT ABC to choose a mix financing between international bank loans and shareholder’s equity at a 60:40 ratio.

Proposed Business Strategy for Implementation of Green Port at Merak Ferry Port to Achieve Sustainability

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Climate change is a challenge for the global world, requiring immediate action to reduce its impact on the environment. Indonesia is a party to the Paris Agreement, where Indonesia is committed to reducing reduce greenhouse gas emissions by 31.89% by 2030. As a state-owned company, PT. ASDP Indonesia Ferry (Persero), which operates in the port and ferry sector, is one of the transportation industry entities in Indonesia that plays a role in supporting this commitment. Merak Ferry Port, the largest port managed by PT. ASDP Indonesia Ferry (Persero) requires the implementation of environmentally friendly port practices to be in line with sustainability goals. This research aims to develop a business strategy for implementing a green port at the Merak Ferry Port to achieve sustainability.  Identify best practices from globally successful green port initiatives, evaluate the status of Merak Ferry Port in terms of sustainability initiatives, and propose actionable strategies to transition towards sustainable port operations. The research methodology includes qualitative analysis by collecting primary data through stakeholder interviews and collecting secondary data from case studies and related documents. Analytical tools such as Benchmarking, PESTEL, VRIO, and Value Chain analysis are used to assess internal and external factors influencing port sustainability. These findings indicate that there is a great opportunity for the Merak Ferry Port to improve environmental performance through the application of renewable energy, energy-saving technology and a comprehensive waste management system. The proposed strategy emphasizes the integration of environmental, economic and social dimensions of sustainability by utilizing the Triple Bottom Line approach. The green port implementation strategy implementation plan outlines specific actions, timelines, and resource allocation to ensure successful implementation of environmentally friendly port practices. This study contributes to knowledge about sustainable port management and provides business solutions for PT. ASDP Indonesia Ferry (Persero) to increase operational efficiency and concern for the environment. The results of this research underscore the importance of aligning business strategy with a commitment to national and international sustainability to achieve long-term viability and competitiveness in the port and ferry industry.

The Effect of Financial Knowledge and life style on Personal Finance Management of Students of Tertiary institutions in Anambra state, Nigeria

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Students in tertiary institutions involve in daily use of finance for daily consumption budget. Consumptive and instant lifestyle frequently makes them spend their money for non important needs. Therefore, students need to know and apply personal financial management to be able to smartly manage their finances. The researchers carried out this research to investigate the effect of financial knowledge and life style of tertiary institutions students in Anambra state, Nigeria on personal financial management. The population of the study is 784 which is the total number of third year and final year students of accountancy departments in faculty of management sciences in three different public tertiary institutions in the state. The sample size of 264 was gotten through the sloven’s formula, data was collected through a well structured questionnaire. Data were analyzed using multiple linear Regression Analysis through SPSS version 23, The results of the study on the t test, showed that financial knowledge, and lifestyle had a positive and significant effect on personal financial management in students and from results of the F test, financial behavior and lifestyle jointly have an influence on personal financial management in students of public tertiary institutions in Anambra state Nigeria.

Applying Decision Analysis to Redefine Software as a Service (SAAS) Product Development: A Case of Supply Chain Management Software in a Startup Company

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This study investigates the urgent need for effective decision analysis in developing supply chain management software for a startup in Indonesia’s rapidly evolving technological landscape. Given Indonesia’s aim to leverage technology for economic growth and the significant role of MSMEs, addressing the challenges these businesses face in adopting digital solutions is crucial. MSMEs contribute 61% of Indonesia’s GDP and employ 97% of the workforce, yet only a small fraction has embraced digital technologies.The research employs a mixed-method approach, combining qualitative and quantitative analyses to comprehensively understand the company’s market position and customer needs. Secondary data, including Five’s Porter Force and ideal customer profile, and primary data are used for the SMART analysis. This comprehensive analysis provides a detailed view of the business environment and customer needs. By analyzing these factors, the company aims to develop a scalable product that addresses the specific needs of SMEs in Indonesia, focusing on efficient supply chain management software and seamless system integration. The findings underscore the importance of a structured approach to product development, using frameworks like SMART to prioritize features based on customer preferences and business goals. The study recommends strategies for the company to navigate the competitive landscape, enhance its technological offerings, and priority in development. To sum up, this research aims to change the priority of supply chain management software from project-based to a software-as-a-service solution. According to the simple multi-attribute rating technique (SMART) calculation, inventory management became the top priority, ahead of order management, point of sales, and warehouse management.

Evaluating Change Management Implementation in Business Transformation of Pelita Air

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Indonesia as the archipelago country with 17,000 islands creates an air transportation system that becomes the most effective and suitable transportation to transport people and goods domestically among other transportation. Indonesia, also known as the world’s fourth most populous country which generates air transportation serve large market for society needs across Indonesia. In order to maximize these opportunities, Pelita Air as the airline company developing action and innovation to serve society needs by transporting people and goods in the unique geography and accessibility challenges of Indonsia. Pelita Air as one of the subsidiary companies of Pertamina Group which established in 1963 start to support internal air transportation for Pertamina oil and gas exploration business. In order to develop its business portfolio and thrive, Pelita Air expanded business and took some opportunities by creating several change managements of business transformation into a commercial air charter operator, regular flight business, aircraft maintenance, airport operator and also training center. In order to achieve a continuous improvement in change management execution especially for the recent regular flight implementation in 2022, the evaluation of change management of regular flight implementation should be conducted in Pelita Air.

The method of this research form uses qualitative research with analytical technique using the John Kotter 8 step change model and DICE score framework to analyze and evaluate the change management strategy that was implemented by Pelita Air. John Kotter 8 step change model used as a comparative strategic framework in the process of change management implemented which could evaluate and optimize the change management process. The DICE score framework used as a formulation to assess the possibility of success of the change management based on objective measures and track the projection of change management that is implemented through four main factors which are duration, integrity, commitment and effort.

The result based on the John Kotter 8 step change model showed Pelita Air still has a space for the improvement during change management execution. The first step of change management in establishing a sense of urgency, there are several supporting factors such as financial condition, market opportunities, operation development and government instruction which lead the change initiatives. It is also important for Pelita Air to identify especially the threat factor during the regular flight implementation such as human resource’s capability in managing and operating the regular flight operation as Pelita Air has a failure in maintaining and competing the regular flight operation in 2005. The second step of change management in creating the guiding coalition, there are several main factors such as appoint critical key leader, coalition member, team objectives and stakeholder collaboration. It is important for Pelita Air to conduct a double check the weak area of the team include the appointment of key person with a good track record as Pelita Air experienced several times change leader to reduce the risk or major impact during the change management execution. The third step of change management in developing a vision and strategy, there are several main factors such as value of change, implementation strategy and capture company’s future condition. It is important for Pelita Air to improve a clear vision and strategy as it will reduce ambiguity or blurred direction to improve employee’s direction on how they have to perform for the success of the change goal. The fourth step of change management in communicating the change vision, there are several main factors such as attain employee’s motivation, clarify strategy, organizational development, new corporate culture and employee’s benefit. It is also important for Pelita Air to develop a regular employee’s feedback check to know any anxiety or negative thought to counter and reduce the number of rejection and neutral perception from the employee regarding the change initiatives.

The fifth step of change management in empowering broad-based actions, there are several main factors such as competency enhancement, technological support, training and workshop. The evaluation recommends for Pelita Air to conduct a team builder workshop in enhance team engagement, sense of belonging for company’s project and make the change implementation move faster. The sixth step of change management in generating short-term wins, there are several main factors such as operation development, customer growth and stakeholder confidence enhancement. It recommends for Pelita Air to conduct a recognition and reward system for every part who take a part for the change success by provide a tangible incentives or professional growth which show the appreciation for hard work and dedication during the change implementation. The seventh step of change management in consolidating gains and produce more change, there are several main factors such as the target goal and change performance evaluation. As the change implementation show a deviated result according to the total aircraft fleets acquisition and route of flight provided, the tools such as feedback surveys and regular workload check should be conducted through regular review meetings to providing a mitigation action and keep the change implementation on track. The last step of change management in anchoring new approach in culture, there are several important factors such as new behavior, culture legacy, change ideals and values. The highlighted culture required during the change implementation are adaptability, competency, collaboration and loyalty as these cultures become a crucial part to provide a strong foundation for navigating and embracing the change. It recommends for Pelita Air to keep the momentum for about eight years and incorporate the change ideals or values within current and future staff to make the change stick as a new behavior legacy.

While the result for the DICE score framework is 13.33 which the total score indicated in the win zone even Pelita Air still face several risks during the change execution. There are three highest score which are the Commitment of Senior Management (C1) factor with 3.72 score, Integrity of the team (I) factor with 3.44 score and Effort from the employee (E) factor with 2.23 score. These concern factors indicate the regular flight implementation in Pelita Air still need for an improvement to reduce the DICE score below 13 for better change execution result.

The recommendation based on the change management evaluation in regular flight business transformation in Pelita Air can be used to keep on track of the execution of change management plan activities in line with company strategy as a primary strategic goal being pursued by the management of the company.